Web3
BURCU ATALAY
Business Development In Web3 & Blockchain
Istanbul,Kadıköy
Summary
Skilled Business Development leader offering 5 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
5
5
Languages
Work History
Local Outreach Manager
Ledger
İstanbul/Kadıköy
11.2021 - Current
- Embrace Ledger's mission and vision to foster cryptocurrency education and growth in Turkey
- Develop and execute local research-driven marketing strategies to support company's objectives
- Collaborate with cross-functional teams to prioritize education initiatives
- Manage outreach programs and events to strengthen Ledger's presence in Turkish market.
- Developed network relationships with industry professionals to enhance community awareness and promote services.
- Initiated and coordinated visits by influential persons and community groups for marketing exposure.
- Pursued quarterly growth targets through strong leadership, analysis, problem-solving, team building and coaching.
Marketing & Growth Consultant
Covalent Ambassador ProgramJune
İstanbul, Kadıköy
01.2021 - 09.2021
- Collaborated with Marketing Department head, Jacqueline Kim Perez, to identify program gaps and present effective solutions
- Planned and executed public relations and promotional events
- Developed, evaluated, and implemented marketing strategies aligned with company objectives and market trends
- Conducted calls with Regional Managers and Leaders to understand workflows, gather feedback, and address concerns
- Analyzed Covalent social media accounts across 30 regions and evaluated key performance indicators (KPIs)
- Prepared comprehensive reports and guidelines for Regional Managers and Leaders.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
Marketing Coordinator
SnapEx Contract Trading Platform
Istanbul
01.2019 - 05.2020
- Conducted market research to facilitate brand's entry into Turkish market
- Created lists of influencers, YouTube channels, and Telegram groups for strategic collaborations
- Organized and executed campaigns, events, competitions, and online article releases
- Maintained regular communication with local and international teams to coordinate marketing efforts
- Established partnerships with universities, student clubs, analysts, and professors
- Gained in-depth knowledge of cryptocurrency market, including technology, TA & FA, and trading functions.
Education
Bachelor of Arts - Japanese Language And Literature, Japanese Culture and minored, micro-economics
Ankara University
Turkey 08.2016 - 08.2017
Some College (No Degree) - Japanese Studies
Soka University
Japan 08.2016 - 08.2017
Skills
Outreach marketing
Certification
Fast Reading Certificate
Interests
Traveling
Dog training
Motorcycles
Languages
English
Advanced (C1)
Turkish
Bilingual or Proficient (C2)
Japanese
Intermediate (B1)
Timeline
Local Outreach Manager
Ledger
11.2021 - Current
Marketing & Growth Consultant
Covalent Ambassador ProgramJune
01.2021 - 09.2021
GDPR Compliance: Essential Training
09-2019
Marketing Coordinator
SnapEx Contract Trading Platform
01.2019 - 05.2020
Japanese Language Proficiency Test N2 Certificate
07-2017
Bachelor of Arts - Japanese Language And Literature, Japanese Culture and minored, micro-economics
Ankara University
08.2016 - 08.2017
Some College (No Degree) - Japanese Studies
Soka University
08.2016 - 08.2017
Fast Reading Certificate
07-2010
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