Burak Urhan
Head Of E-Commerce And Business Development
Istanbul
Summary
Analytical e-commerce leader with a proven record of driving online revenue growth, engaged customers, and innovative e-commerce solutions to meet customer needs. Extensive leadership with e-commerce channel management and capability development within global B2B, B2C and retail sites. Passionate about constantly improving the customer experience.
Overview
12
12
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Head of E-Commerce and Digital Channels
Kısmet By Milka
02.2024 - 05.2024
- Delivered services to customer locations within specific timeframes.
- Self-motivated, with a strong sense of personal responsibility.
- Developed strong communication and organizational skills through working on group projects.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Worked effectively in fast-paced environments.
- Gained extensive knowledge in data entry, analysis and reporting.
Head of Sales and Business Development
eSinbad
8 2023 - 1 2024
- Proven track record of achieving sales and revenue targets,
successfully building, leading and managing highperforming
sales teams - Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Trained junior sales staff on best practices in pipeline management, consultative selling techniques, negotiation tactics resulting in accelerated career progression.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Wellversed in market analysis and trend forecasting to identify
potential opportunities and risks. - Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Category and Business Development Manager
Avansas
03.2021 - 08.2023
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates.
- Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in the existing market offerings.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Generated new business with marketing initiatives and strategic plans.
Head of E-Commerce, Americas & UK and Asia/Pacific
Glamira
11.2019 - 03.2021
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Identified issues, analyzed information and provided solutions to problems.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Developed and maintained courteous and effective working relationships.
- Demonstrated leadership skills in managing projects from concept to completion.
- Self-motivated, with a strong sense of personal responsibility.
- Developed strong communication and organizational skills through working on group projects.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
E-Commerce Manager
Ananda Digital Technologies B.V
05.2019 - 11.2019
- Prepared sales presentations for clients showing success and credibility of products.
- Managed accounts to retain existing relationships and grow share of business.
- Communicated product quality and market comparisons by creating sales presentations.
- Championed mobile-first initiatives to optimize the online shopping experience for an increasingly diverse device landscape.
- Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
- Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
- Drove sales by developing multi-million dollar contract sales.
Sales Manager
Puma Group
07.2018 - 05.2019
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Category&Project Manager
Modanisa
07.2017 - 06.2018
- Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Analysed and managed interdependencies between tech,
operations, sales and marketing teams.
Analysed customer data to identify key business needs and
project goals.
Fashion Category Manager
Hepsiburada
01.2016 - 05.2017
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Built over 100+ partnerships and worked in collaboration with
otherteams to meet shared objectives that have a direct impact
on the business. - Ensured contract compliance, pursued procurement excellence
through the implementation of efcient and effective
procurement projects within key markets. - Effectively optimised inventory availability through forecasting,
planning and managing demand for Marketplace. - Demonstrated the ability to develop category relationships
with retailers, participated in range reviews, promotional
planning and developed rationale for new listings. - Built effective range plans, targeted merchandise and used
levers to get products on site to drive performance.
E-Commerce Manager
Rebul Cosmetics
06.2015 - 01.2016
- Prepared sales presentations for clients showing success and credibility of products.
- Managed accounts to retain existing relationships and grow share of business.
- Communicated product quality and market comparisons by creating sales presentations.
Brand Manager
Markafoni
12.2011 - 02.2014
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
Education
International Business -
The University of New Mexico, Online
09.2019 - 05.2021
Bachelor of Science in Textile Engineering - undefined
Uludag University, Turkey
09.2006 - 05.2011
Bachelor of Science in Textile Engineering - undefined
Universitat Politècnica de València (UPV), Valencia
09.2008 - 05.2009
THE INTERNATIONAL BACCALAUREATE in The International Baccalaureate - undefined
Kultur High School
09.2001 - 05.2004
Skills
Product Knowledge
Project Management
New Revenue Source Development
B2B client management
Order value maximisation
Relationship building
Comparative analysis
Lead generation
Team management
Strategic leaderships
Problem solving
Cross-Channel Marketing
Timeline
Head of E-Commerce and Digital Channels
Kısmet By Milka
02.2024 - 05.2024
Category and Business Development Manager
Avansas
03.2021 - 08.2023
Head of E-Commerce, Americas & UK and Asia/Pacific
Glamira
11.2019 - 03.2021
International Business -
The University of New Mexico, Online
09.2019 - 05.2021
E-Commerce Manager
Ananda Digital Technologies B.V
05.2019 - 11.2019
Sales Manager
Puma Group
07.2018 - 05.2019
Category&Project Manager
Modanisa
07.2017 - 06.2018
Fashion Category Manager
Hepsiburada
01.2016 - 05.2017
E-Commerce Manager
Rebul Cosmetics
06.2015 - 01.2016
Brand Manager
Markafoni
12.2011 - 02.2014
Bachelor of Science in Textile Engineering - undefined
Universitat Politècnica de València (UPV), Valencia
09.2008 - 05.2009
Bachelor of Science in Textile Engineering - undefined
Uludag University, Turkey
09.2006 - 05.2011
THE INTERNATIONAL BACCALAUREATE in The International Baccalaureate - undefined
Kultur High School
09.2001 - 05.2004
Head of Sales and Business Development
eSinbad
8 2023 - 1 2024