Burak Kocak

• Leading the AgentOne product line, focused on building and scaling GenAI-powered Shopping and Support Agents
• Driving the vision, execution, and growth of AI agents that automate and personalize user interactions across digital channels
• Managing end-to-end product operations, including revenue, product quality, customer experience, and partner impact
• Overseeing cross-functional GenAI product development with Engineering, Design, Data, Sales, Customer Success, Customer Onboarding, Marketing and Rev-Ops teams
• Defining and executing GTM strategies for AI agent solutions, in close collaboration with Sales, Marketing, Enablement, and Solution Consulting
• Mentoring and managing a team of product managers to ensure talent development, retention, and high performance

• Collaborating directly with co-founders and the Product Director at Bundle, a digitally-driven company specializing in personalized news aggregation and content delivery
• Shaping the product and company strategies, identifying strategic investment opportunities aligned with the company's vision and goals
• Developing both short-term and long-term product strategies that propelled Bundle's growth, ensuring alignment with the company's overall objectives
• Utilizing Google Analytics insights to drive feature development, optimizing user experience and engagement through data-informed decision-making
• Leading the creation of Bundle AI, new sub-product integrating GPT technology, revolutionizing news curation by generating intelligent content
• Working closely with the Business Development team to maximize product monetization, introducing innovative advertising models and providing invaluable support for their successful implementation

Vivoo is a wellness-tech innovation company that tracks 9 wellness parameters via machine learning and image processing: Vitamin C, Magnesium, Salinity, Oxidative Stress, Calcium, pH, Hydration, Ketones, and Proteins. Best of all, it provides customized lifestyle and nutritional advice based on user results to take action on their health and wellness. Vivoo is backed by Draper Associates, ONCE Ventures, Revo Capital, 500 Startups, and Techstars.

• Working alongside the CEO to develop the product vision and business strategy.
• Analyzing market trends and competitor products for new recommendations
• Communicating the product vision and business objectives to the whole organization ensuring clarity and focus
• Collaborating with and influencing stakeholders across all areas of the organization
• Defining product portfolio MVP and roadmap according to business strategy
• Coaching, leading, and completing efforts in capturing customer needs, structuring projects; defining user journeys and user stories, business and technical requirements, and new product features
• Prioritizing development efforts, working closely with development to ensure optimal resource allocation in the context of the firm’s strategy and client needs
• Defining and promoting product feature design processes and documentation formats to provide feature integrity and a standard feature communication
• Guiding, inspiring and motivating cross-functional teams of product owners, engineers, designers, and analysts while playing a key role in organizing and communicating their work across the organization

• Leading 2 scrum squads to meet strategic goals working with senior stakeholders and Vodafone Group by managing/prioritizing product backlog
• Setting KPI's and defining actions to maximize revenue, user experience (UX), activation numbers, unique users, NPS, FoC and other strategic KPI's
• Setting product vision with strong IT background and business acumen skills
• A strong customer-centric focus, with an entrepreneurial and ROI mindset, an eye for detail to deliver best customer experience

• Working as a Digital Product Lead for the AI-based Vodafone digital assistant involved in mobile application and other channel integrations such as Whatsapp (Vodafone's leader and multi-award-winner chatbot/digital assistant serving to 25+ millions Vodafone customers)
• Overseeing entire lifecycle of the digital product and driving the product backlog by defining and delivering MVPs
• Caring & Engaging with customers "proactively" using Adobe Targets & Analytics where we understand customers' need before they enter the digital assistant TOBi
• Leveraging digital channel and technologies and integrating them with the digital product (e.g NLP,Voice Technologies, AI,Machine Learning,RPA)
• Managing Natural Language Understanding (NLU) model with a continuous improvement approach with using Microsoft's tools
• Designing the customer conversation flows in the customer care channels by analysing as-is customer journeys, internal and external data sources and content-analysis
• Developing customer insights by implementing and using a full range of data sources such as conversation history, user resarch, A/B testing

• Managing all aspects of development and enhancements from concept to delivery, identifying risks and proposing mitigating actions, in collaboration with the product owners
• Generating different product backlog items for Health Products and creating close feedback loops for the team to share immediate feedback
• Analyzing client needs, process and deliver product accordingly using Agile methodology
• Being Responsible for directing teams, ensuring that organization goals are attained, implementing and monitoring software development processes, and reporting to senior management

• Gathering high level requirements from client and creating detailed and explanatory functional design analysis documents
• Providing functional clarification to the developers
• Contacting with the development team & business units regularly especially during the development phase
• Ensuring the functional testing & UAT phases of the project on time
• Becoming a first point of contact on the both side, client and development team
• Reporting progress, status issues to Project Management Team every week