Burak Eren
İst,Türkiye
Summary
I’m currently working as a Junior Performance Marketer at Jolly, where I manage digital campaigns across Google, Meta, and Trivago. Although I’m early in my career—with less than a year of professional experience—I've been deeply involved in performance-focused marketing since university, including running campaigns for independent brands like Monsieur Chaussette.
Prior to marketing, I played football competitively for 6 years, which helped me develop strong discipline, patience, and a team-first mindset—all of which I carry into my work today. I also compete at a high level in strategy-based gaming, ranking in the top 0.1% globally in League of Legends (Challenger tier), which has sharpened my analytical thinking, decision-making under pressure, and long-term planning skills.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Performance Marketer
Jolly Tour
İstanbul
07.2024 - Current
I work as a performance marketer with experience in managing digital campaigns across Google Ads, Meta, Trivago, and Bing — mostly in the travel and hotel industry. At Jolly, I’ve been responsible for managing advertising activities for a hotel inventory of over 5,000 properties. I’ve worked with a wide variety of campaign types and structures, handling everything from setup and budget planning to ROAS-focused optimizations and performance reporting. I'm comfortable working with data and focused on running campaigns efficiently to support business growth.
Before starting my full-time role, I interned at SabancıDx between high school years (Grade 10–11), where I was part of a project team working with McDonald’s. We focused on optimizing average basket value by analyzing customer purchase behavior—such as identifying which items were most likely to be bought together—and delivered data-driven campaign suggestions accordingly.
I also interned at Eren Deri, my family’s company, where I assisted the finance department with operational tasks and gained early exposure to business fundamentals.
Education
Bachelor of Business Administration - International Relations
Koç University
İstanbul/Sarıyer 09.2018 - 06.2023
Skills
- Key performance indicators
- Digital Marketing Strategy
- Performance Marketing (Google Ads, Meta, Trivago, Bing)
- Budget Allocation & Optimization
- ROAS-Based Bidding & Campaign Structuring
- Search Impression Share & Outranking Share Analysis
- Reporting & Performance Analysis
- Return on Ad Spend (ROAS) Optimization
- Trivago Campaign Optimization (Outbid Ratio, Rank Loss, Visibility Analysis)
- Performance Analysis Based on Key Metrics (CTR, CVR, CPC, CPA, SIS)
Languages
English
Advanced (C1)
Turkish
Proficient (C2)
Italian
Beginner
Affiliations
- TENNİS
- Football
- E-Sports
- Fitness
- Cats
Accomplishments
- Challenger Rank – League of Legends
Reached Challenger tier, ranking in the top 0.1% of players globally. Demonstrated advanced strategic thinking, adaptability, and high-level focus under pressure. - Semi-Professional Football Career – Sarıyerspor (6 Years)
Played at a competitive level during high school and university. Gained strong discipline, team coordination, and leadership skills that contribute directly to my work ethic today. - Brand Growth – Monsieur Chaussette
Co-led the digital marketing efforts for the Monsieur Chaussette brand during university. Helped the brand grow its online presence and expand into regular e-commerce sales through targeted paid media strategies.
Certification
Ielts 6.5
Timeline
Performance Marketer
Jolly Tour
07.2024 - Current
Bachelor of Business Administration - International Relations
Koç University
09.2018 - 06.2023