Burak Çekin
Sales Analysis & Business Intelligence Manager
Istanbul
Summary
Experienced as Finance Analyst & Controller at Sales and Marketing Finance and Product Development Finance departments. Demonstrated history of working in the automotive and food industry.
Skilled in Financial, Commercial, and Market Analysis, Budget, Forecast, Business Planning, Sales & Marketing Reports, Product Pricing Strategy, Accounting, Financial Reporting.
Strong finance professional with a Bachelor of Science (B.S.) focused in Economics / Middle East Technical University and experienced in different departments at Ford Otosan.
Studied Business Administration (MBA) M.Sc. at Okan University
Overview
2025
2025
years of professional experience
2
2
Languages
Work History
Sales Analysis & Business Intelligence Manager – MEA
Lesaffre
7 2024 - Current
- Championed a data-driven culture within the organization, promoting the value of analytics in strategic planning initiatives.
- Developed custom dashboards and visualizations to provide actionable insights for key stakeholders.
- Streamlined reporting processes for increased efficiency and accuracy in data analysis.
- Enhanced overall business strategy with the implementation of predictive analytics techniques for better forecasting.
- Performed ad-hoc analyses upon request from senior management or other departments requiring specialized support or insight into specific issues or challenges faced by the organization.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Created dashboards to monitor and track key performance indicators.
- Collaborated effectively with IT teams to maintain optimal system performance through regular maintenance activities, updates, and upgrades as needed.
- Provided training to end users, ensuring proper understanding and utilization of business intelligence reports and tools.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Utilized data visualization techniques to present and explain complex data sets.
- Collaborated with stakeholders to identify business needs and data sources.
- Developed complex dashboard and reporting tools to track business performance metrics.
Regional Export Sales Analysis Executive
Lesaffre
07.2022 - 07.2024
- Analyzing and presenting Deep Dive - Commercial & Operational Results to Export Sales and Marketing Director
- Export sales activities' result analysis (CM, price, cost, P&L analysis by cooperating with regional & local finance team -Preparing Month Closing and Top Management Presentation
- Find solutions for 'How to improve export sales activities' Recognizes new market segments and opportunities for business development
- Monitor data to identify changes in business trends
- Taking key responsibilities on assigned global projects
- Managing big database for commercial result analysis
- Working on Value Chain and Pricing activities with Regional and Key Account Sales Managers
- Evaluating and taking comments of commercial results with regional sales managers
- Creating and storing data, creating regular reports, analyzing reports, creating custom reporting, and sharing findings with Export Sales and Marketing Director
- Contributing to corporate financial planning process incl
- Budget cycles of commercial department
- Managing and consolidating customer database and visit reports with all needed information via CRM(GKAC approach, customer card)
- Carry out periodic analysis & reporting on CRM data
- Regularly analyze customer profiles and needs; prepare customized reports accordingly
- Leading ad-hoc studies and reports for Regional Decision Makers
- Working closely with all global and local business partners (Supply Chain, Commercial, Finance, IT, and Baking Center)
Retail Sales Customer Finance Analyst
Ford Otosan
06.2021 - 07.2022
- Manages Retail Sales Customer Finance Process
- Manages Ford Lease Sales Process
- Reports finance/lease partners performances
- Designing Process and procedure for Retail and Lease Sales Channel
- Managing and Forecasting Sales and Customer Finance Budget
- Attending daily / weekly /monthly sales meetings to monitor and plan sales performance
- Attending weekly and monthly meetings with business partners
- Monitor customer payment method preference trend weekly/monthly
- Reporting the usage of TCM products and managing the control and incentive processes
- Monitoring and reporting renewal performance, managing incentive processes
- Provides suggested vehicle purchase prices each month to business partners to create monthly leasing offers
- Ensure that the partners operate to the terms of the SLA including key items as Business Continuity, underwriting times, rejection rates, etc
- Ensure that the outsourced partners are fully in line with the contracts
- Ensure operation is within corporate policy and control guidelines
- Visits to dealers with zone managers
- Works with Retail Finance Manager / Zone Managers to achieve finance/sales targets set by management
- To communicate and develop projects with related departments
Senior Finance Analyst / Controller (Sales and Marketing Finance)
Ford Otosan
06.2016 - 06.2021
- Attending monthly pre-pricing and pricing meetings with sales & marketing team, and senior management
- Financial analysis on local and import vehicle pricing
- Preparing affordable business structures for import vehicles; calculating transfer price, contribution margin, operation margin, and on-road price
- Working on product profitability of local and import vehicles
- Preparing product line pricing & income statement
- Category Finance studies; Product status reports & marketing campaign reports
- Controlling sales & marketing expenses and reporting sales&marketing cost changes for cost report
- (LIFO)
- Work on Financial impact of monthly pricing, volume, and material cost changes
- Studying on monthly Forecast analysis
- Preparing and controlling Business Plan & Budget
- Following Variable Marketing accounts; campaigns, discounts on retail and fleet sales, and personnel sales
- Improvement on IT related projects; Supporting IT department to improve softwares of sales&marketing finance team
- Announcement and support for monthly marketing programs to the FordOtosan dealers
- Communicating with district sales managers and key account managers for alternative selling features
Finance Analyst (Product Development Finance)
Ford Otosan
10.2014 - 06.2016
- Cost and investment analysis of design quality, costreduction, complexity reduction and BOM correction related changes for current Cargo trucks
- Preparing feasibility and TARR analysis for Heavy Commercial Vehicle projects and presenting to the senior management
- Following current production vehicles' investment and cost budgets
- Attending daily meetings with Chief Project Engineer (CPE) and the PD team to report vehicle cost changes
- Tracking investment, cost, revenue and volume status of the projects and report to the senior management
- Evaluation and approval of capital expenditure requests in compliance with program investment plan
- Providing necessary information about HCV projects for budget forecasts and business plans
Teaching Assistant
Middle East Technical University
09.2012 - 01.2013
- Teaching Assistant of the ECO 102 - Macroeconomics course for the recitation hours
Teaching Assistant
Middle East Technical University
02.2012 - 06.2012
- Teaching Assistant of the ECO 101 - Microeconomics course for the recitation hour
Education
Bachelor of Science (B.S.) - Economics
Middle East Technical University
01.2008 - 1 2013
Master of Business Administration (MBA) - undefined
Okan University
01.2016 - 1 2018
Skills
Econometrics
Economics
Product Pricing
Product Profitability
Microsoft Office
Business Development
Commercial Analysis
Sales Analysis
Margin Analysis
Pricing & Value Chain
Monthly Review
Financial Analysis
SAP Business Intelligence
Microsoft Office Applications
Microsoft Visual Basic
IBM SPSS Statistics
Stata Data Analysis
Team Collaboration
Effective Communication
Critical Thinking
Organizational Skills
Market Research
Data Visualization
Team building
Attention to Detail
Business Analysis
Strategic Planning
Websites
Timeline
Regional Export Sales Analysis Executive
Lesaffre
07.2022 - 07.2024
Retail Sales Customer Finance Analyst
Ford Otosan
06.2021 - 07.2022
Senior Finance Analyst / Controller (Sales and Marketing Finance)
Ford Otosan
06.2016 - 06.2021
Master of Business Administration (MBA) - undefined
Okan University
01.2016 - 1 2018
Finance Analyst (Product Development Finance)
Ford Otosan
10.2014 - 06.2016
Teaching Assistant
Middle East Technical University
09.2012 - 01.2013
Teaching Assistant
Middle East Technical University
02.2012 - 06.2012
Bachelor of Science (B.S.) - Economics
Middle East Technical University
01.2008 - 1 2013
Sales Analysis & Business Intelligence Manager – MEA
Lesaffre
7 2024 - Current