Hi, I’m
Buğra Işık
Global Strategies & Marketing Executive | Entertainment & Brand Partnerships And Management
Work Preference
Summary
Dynamic and results-driven Global Strategies & Marketing Director with 8+ years of international experience in entertainment, luxury brand partnerships, and high-impact event marketing across Istanbul, Dubai, and GCC markets.
Currently spearheading global expansion at Octopus Unite (Soul Fabrik, Istanbul DJ Academy, Houseyounite), I lead creative direction, artist relations, global DJ bookings, and strategic collaborations that deliver measurable business growth.
Proven ability to increase social media engagement by 50%, boost brand visibility by over 70%, secure highest media coverage during crisis periods, and execute VIP events and festivals for world-class brands including Rolls-Royce TR, Spotify TR, Grand Hyatt, Google Turkey, and more.
Overview
7
years of professional experience
4
Certifications
3
Languages
Work History
Octopus Unite
Marketing and Entertainment Director
03.2025 - Current
Job overview
- Spearhead global expansion strategy and marketing operations across Octopus Unite’s entertainment subsidiaries (Soul Fabrik, Istanbul DJ Academy, Houseyounite).
- Forge and manage brand collaborations and sponsorship deals with international hospitality groups, luxury brands, and event venues.
- Direct creative direction for music and entertainment projects, including tailor-made event concepts, festivals, and concerts.
- Lead marketing teams in content strategy, brand visibility, and influencer engagement to strengthen corporate presence.
- Orchestrate global DJ bookings and artist relations, ensuring high-profile partnerships and cultural impact in every production.
- Strengthened the company’s brand awareness and partnership portfolio through consistent creative execution and cross-market networking.
- Enhanced the company’s brand awareness and partnership portfolio through consistent creative execution and cross-market networking.
Walther Kranz Agency
Marketing & Communication Executive
12.2023 - 06.2025
Job overview
- Drove integrated marketing campaigns for Brand Week Istanbul, Papel, Istanbul Festival, China Mobile, Rolls-Royce TR, AirAsia, Ahbap, Spotify TR and more.
- Increased social media engagement by 50% within six months through strategic content planning.
- Developed PR and crisis management strategies, enhancing brand credibility and audience trust.
- Led cross-channel marketing strategies, integrating digital campaigns with traditional PR efforts.
Tamdeen Holding - Grand Hyatt Kuwait (Pre-opening)
PR & Communication Supervisor
04.2022 - 12.2023
Job overview
- Elevated media and social media relations to significantly strengthen the hotel’s and company’s prestige in the GCC market.
- Managed high-profile VIP guest experiences and curated exclusive events for top GCC influencers.
- Forged strategic collaborations with major hospitality & tourism stakeholders to drive extensive regional PR coverage.
Pfit Agency
PR & Communication Specialist
03.2019 - 07.2020
Job overview
- Led high-impact PR campaigns for major brands including Richmond Hotels, Global Wellness Day, Kerastase, Lego Education, and Google Turkey.
- Secured the highest media coverage during the pandemic through strategic content placement and targeted outreach.
- Developed corporate communication strategies fully aligned with brand objectives and deep consumer insights.
Education
Istanbul Bilgi University
Business Administration
01.2015
University Overview
Full Scholarship
Anadolu UniversityEskişehir, Turkey
01.2024
University Overview
Skills
Marketing Communication & PR Campaigns
Brand Management, Partnerships & Sponsorships
Artist Relations & Global DJ Booking
Event Management & Launch Campaigns
Digital Marketing & Design (Google & Meta Ads, SEO, Canva)
Global Strategy & Business Development
Leadership & Cross-functional Team Management
Affiliations
Affiliations
- Member of Turkish PR Professionals Network
- Global Marketing Leaders Club
Certification
Oxford Learning Lab – Brand Management (2022)
Locations
Locations
- Istanbul
- Dubai
Awards
Awards
- Felis Award for Crisis Management, 2019
- Best PR Campaign, 2022
- Strategic Influencer Marketing Recognition, 2023
Languages
English
Advanced (C1)
Turkish
Bilingual or Proficient (C2)
Arabic
Beginner (A1)
Accomplishments
Accomplishments
Awards & Achievements
- Felis Award for Crisis Management (2019)
- Best PR Campaign (2022)
- Strategic Influencer Marketing Recognition (2023)
Timeline
Marketing and Entertainment Director
Octopus Unite
03.2025 - Current
Marketing & Communication Executive
Walther Kranz Agency
12.2023 - 06.2025
PR & Communication Supervisor
Tamdeen Holding - Grand Hyatt Kuwait (Pre-opening)
04.2022 - 12.2023
PR & Communication Specialist
Pfit Agency
03.2019 - 07.2020
Istanbul Bilgi University
Business Administration
Anadolu University