Summary
Overview
Work History
Education
Software
Certification
Interests
Some of Professional Achievements
Timeline
Generic

BUĞRA HADİMOĞLU

General Manager @ Divissa | Growth, Digital Transformation, Leadership, MBA
Istanbul,Kadıkoy

Summary


Summery

More than 20 years of management experience that includes brand and end to end marketing strategies of the companies that are operating in various sectors. Highly accomplished the digital and performance marketing activities in different projects as well as the management of the product and brand positioning in both local and global marketplace.



Overview

24
24
years of professional experience
4
4
Certifications
1
1
Language

Work History

General Manager

Divissa Teknoloji A.Ş.
Istanbul, Istanbul
05.2024 - Current
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed budget implementations, employee evaluations, and contract details.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.

Marketing Director

Nef
İstanbul, Istanbul
01.2024 - 05.2025
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created content and promotional materials to drive engagement and conversions.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Managed marketing budget for maximium ROI.
  • Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

CMO

Mars Türkiye Property Project Service Provider
Istanbul, Istanbul
10.2022 - 08.2023
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Created official company page on various social media platforms to facilitate interaction with customers.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Redesigned user experience, site functionality and online merchandising to increase sales.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Produced media kits to showcase key marketing analytics and demographics for sales presentations
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Leveraged YouTube and other viral marketing tools and channels to generate buzz.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.

Head of Marketing

Zingat
09.2021 - 09.2022

Real-Estate Listing Marketplace Platform

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  • Controlling and managing all digital and performance marketing activities.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Increased market awareness and penetration through development of creative collateral.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Produced media kits to showcase key marketing analytics and demographics for sales presentations
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Redesigned user experience, site functionality and online merchandising to increase sales.
  • Created official company page on various social media platforms to facilitate interaction with customers.
  • Coordinated teams of design and implementation professionals to manage all project objectives.

Marketing and Growth Manager

Arkas Lojistik A.Ş.
12.2020 - 10.2021

B2B Digital Platform Management

  • Used coordination and planning skills to achieve results according to schedule.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Created and implemented new business opportunities by utilizing strategic networking strategies.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • Orchestrated successful promotional strategies, boosting revenue 30%.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Owned all aspects of sales planning, development and team and account management for central Turkey territory.
  • Developed and executed sales presentations as well as both internal and external product training workshops.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.

Head of Product Management & Marketing Strategies

Plugger Reklam Bilisim Org. A.Ş.
01.2017 - 10.2020

Serial A E-Commerce&Marketplace Startup

  • Conceptualized long-range product roadmaps and strategically designed according to market data and research.
  • Oversaw product design and roadmap and coordinated aspects of development and rollout.
  • Designed and coordinated processes applicable to numerous projects for design efficiency and continuity.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Created printed marketing materials designed to drive campaigns.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

Senior Marketing and Growth Manager

Censoy Food and Beverages Company
03.2012 - 03.2019

FMSG Sector / Functional Beverage

  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Prepared and implemented strategic growth plans for territory based on company goals and expectations.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Implemented systems and procedures to increase sales.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Created and implemented new business opportunities by utilizing strategic networking strategies.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

Marketing and After Sales Manager

Quantum Sail Design Group
Istanbul, Istanbul
03.2010 - 04.2012

Customer Success Management
Sales and After Sales Strategies
Marketing Management

Corporate Communications & Organization Specialist

Soylu and Cengiz Organization Consultants and Public Releations
05.2007 - 07.2009

Assistant Manager Consultant

Soylu and Cengiz Organization Consultants and Public Releations
01.2002 - 01.2009
  • Collaborated with team members to achieve target results.
  • Increased customer satisfaction by resolving issues.
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.

Education

MBA - Business Management

F.M.V Isık University
Istanbul
01.2012 - 1 2014

Bachelor of Science - Engineering Technology

Istanbul University
Istanbul
01.2002 - 1 2007

High School Diploma -

F.M.V Ayazaga Isık High SchoolSecondary And High School
Istanbul
01.1995 - 1 2002

Software

Windows Tools, Office Tools, Axure Wireframe, Adobe Photoshop, Adobe Illustrator, AdobeXD, Frammer, Figma

Certification

Marketing Mix Implementations (IE Business School)

Interests

Professional Sailor, Triathlet, Master Swimmer, CMAS*** Scuba Diver

Some of Professional Achievements

2024 Orient Express Sailing Team sponsored by Atabay Medicine J70 Sailing One Design Class European Championship

2022 J70 Sailing One Design Class European Championship

2019 Eker Sailing Team J70 Sailing One Design Class European Championship

2018 Eker Sailing Team J70 Sailing One Design Class European Championship

2015 Eker Sailing Team Melges32 One Design Class European Circut

2011 Fair Play Signal Reward from National Turkish Olympic Committee

2011 International China Cup Regatta Overall 3. Place

2002 - 2005 Turkish National Sailing Team Member in 470 Centerboard Classes

1998 - 2005 Istanbul Sailing Club 420 – 470, Laser Centerboard Classes Crew

Timeline

General Manager

Divissa Teknoloji A.Ş.
05.2024 - Current

Marketing Director

Nef
01.2024 - 05.2025

CMO

Mars Türkiye Property Project Service Provider
10.2022 - 08.2023

Head of Marketing

Zingat
09.2021 - 09.2022

Marketing and Growth Manager

Arkas Lojistik A.Ş.
12.2020 - 10.2021

Marketing Mix Implementations (IE Business School)

05-2020

Career Success Specialization (University of California Irvine)

01-2020

Design Thinking (Interaction Design of Foundation)

07-2019

Head of Product Management & Marketing Strategies

Plugger Reklam Bilisim Org. A.Ş.
01.2017 - 10.2020

Senior Marketing and Growth Manager

Censoy Food and Beverages Company
03.2012 - 03.2019

MBA - Business Management

F.M.V Isık University
01.2012 - 1 2014

Marketing and After Sales Manager

Quantum Sail Design Group
03.2010 - 04.2012

Corporate Communications & Organization Specialist

Soylu and Cengiz Organization Consultants and Public Releations
05.2007 - 07.2009

Assistant Manager Consultant

Soylu and Cengiz Organization Consultants and Public Releations
01.2002 - 01.2009

Bachelor of Science - Engineering Technology

Istanbul University
01.2002 - 1 2007

High School Diploma -

F.M.V Ayazaga Isık High SchoolSecondary And High School
01.1995 - 1 2002
BUĞRA HADİMOĞLUGeneral Manager @ Divissa | Growth, Digital Transformation, Leadership, MBA