Bora Keskin
Data Analyst
Istanbul,34
Summary
Results-driven Digital Analytics Manager with over 7 years of experience in data reporting, visualization, and analytics. Strong background in Adobe Analytics, Google Analytics, and Power BI, with proven expertise in defining OKRs, KPIs, and data automation strategies. Skilled at managing complex data flows across global teams and building scalable dashboards to transform raw datasets into actionable insights. Recognized as a proactive problem solver, strong communicator, and collaborative team player.
Overview
9
9
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Data Analyst
NMQ Digital
03.2023 - Current
- Company Overview: Corteva Agriscience, Sony
- Spearheaded the strategic decision-making process by conducting comprehensive data analysis, ensuring the accuracy, cleanliness, and integrity of data acquired from the data lake.
- Successfully defined and implemented the organization's primary Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs), while establishing a standardized naming convention for streamlined reporting and analysis.
- Streamlined complex data sets and redesigned the data architecture, leveraging automation techniques to enhance data processing efficiency and scalability.
- Facilitated effective communication and collaboration with the Data Analytics Team Lead through regular one-on-one brainstorming sessions, contributing valuable insights and leading decision-making on data-related matters.
- Demonstrated expertise in identifying meaningful patterns and relationships within disparate data sets, enabling the organization to gain actionable insights and make data-driven decisions.
- Leveraged strong data engineering skills to develop and deploy custom views, providing the team with more useful and accessible datasets for analysis and reporting.
- Excelled in organizational and communication skills, effectively managing projects, coordinating team efforts, and ensuring seamless collaboration across departments.
- Possess extensive technical skills in data analysis, data visualization, and statistical modeling, utilizing tools such as SQL, and PowerBI to extract insights and deliver impactful data-driven solutions.
Digital Analytics Manager
NMQ Digital
06.2022 - 01.2023
- Company Overview: Philips North America
- Managing and organizing the data systems
- Defining main OKRs and KPIs
- Automation of complex data sets with data architecture and mapping
- Automize dashboard structure and ad hoc reporting
- Cross validation of global and local data through-out social, search and programmatic
- Creating descriptive analysis reports
- Identify patterns, relationships of data sets coming from multiple data sources
- Communicate with data owners due to troubleshoot data related problems
- Build a weekly/monthly automized structure of data ETL
Assistant Data Analyst
NMQ Digital
01.2021 - 06.2022
- Company Overview: Indomo, Philips
- ETL of multiple data sets from multiple data sources
- E2E data analysis and automation of E2E data analysis
- Defining failure of campaigns where needed to prevent unnecessary expenses
- Creating descriptive analysis reports
- Identify patterns, relationships of data sets coming from multiple data sources
- Troubleshoot data and dashboard related problems
Digital Pro - BA
NMQ Digital
03.2020 - 01.2021
- Company Overview: Corteva – Data Reporting, Philips - Data Visualization and Wrangling
- Develop techniques that allow for the collection of accurate data
- Identify patterns, relationships of data sets coming from multiple data sources
- Analyse and interpret large data
- Help troubleshoot data-related problems
Jr. Reporting Analyst
NMQ Digital
09.2018 - 03.2020
- Company Overview: Philips
- Learn techniques that allow for the collection of accurate data
- Extraction of data from multiple sources
- Help data to be delivered to related BI tools
- Cleanse data before it is used
Web Content Editor
NMQ Digital
10.2016 - 10.2017
- Company Overview: Sony
- Review and update the website content on a regular basis
- Test the site under construction to fix any problems
- Use of test sites with client to see which ideas best suit the needs
- Localization of websites
Education
Bachelor’s Degree - Business Informatics (German)
Marmara University
01.2015
Skills
- Microsoft Excel & PowerQuery
- SQL
- Dremio DataLake
- Power BI
- Qlikview
- Adobe Analytics
Certification
SAP University Alliances: MM, PP, LO, FI, BC, WM Certificate (06/2015)
Timeline
Data Analyst
NMQ Digital
03.2023 - Current
Digital Analytics Manager
NMQ Digital
06.2022 - 01.2023
Assistant Data Analyst
NMQ Digital
01.2021 - 06.2022
Digital Pro - BA
NMQ Digital
03.2020 - 01.2021
Jr. Reporting Analyst
NMQ Digital
09.2018 - 03.2020
Web Content Editor
NMQ Digital
10.2016 - 10.2017
Bachelor’s Degree - Business Informatics (German)
Marmara University