Bircan Sivrikaya

Finance Responsibilities ( Financial Management )
• Developed and managed financial planning, budgeting, and forecasting, ensuring stable growth.
• Led credit risk management and optimized working capital, improving cash flow.
• Negotiated and secured financial agreements with banks and investors, enhancing funding opportunities.
• Implemented cost optimization strategies, reducing operational expenses by 65% while increasing profitability.
• Created financial models and reports, supporting executive decision-making and investment strategies.
• Ensured tax compliance and IFRS reporting standards in all financial operations.

Marketing Responsibilities (Marketing Management)
• Designed and executed data-driven marketing campaigns, boosting brand awareness and sales.
• Developed digital marketing strategies, leveraging SEO, social media, and paid ads to maximize reach.
• Managed B2B and B2C sales operations, driving international expansion and revenue growth.
• Conducted market research and competitive analysis, identifying key trends and business opportunities.
• Led branding and content marketing initiatives, ensuring consistent messaging and brand positioning.
• Optimized customer relationship management (CRM) strategies, improving client retention and loyalty.

• Managed a portfolio of SME clients, providing tailored financial solutions to optimize their business growth.
• Advised clients on credit facilities, loans, and financial products, ensuring effective risk assessment and lending decisions.
• Developed and maintained strong client relationships, increasing customer retention and portfolio profitability.
• Analyzed financial statements and business performance, assessing creditworthiness and recommending appropriate financial services.
• Collaborated with internal teams (risk, credit, and treasury departments) to structure and approve financing solutions.
• Led negotiations on loan terms and banking services, securing optimal conditions for clients and the bank.
• Monitored market trends and competitor activities, identifying new business opportunities and potential risks.
• Ensured compliance with banking regulations and internal policies, minimizing financial and operational risks.
• Prepared and presented detailed financial reports, supporting senior management in strategic decision-making.
• Achieved and exceeded sales targets, contributing to the bank’s overall revenue growth.
• Supervised day-to-day operations to meet performance, quality and service expectations.
• Improved customer satisfaction by addressing and resolving complaints promptly.
• Developed strong working relationships with staff, fostering a positive work environment.
• Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.

• Prepared and analyzed financial reports, dashboards, and performance metrics for senior management and regulatory authorities.
• Conducted profitability and risk analysis for financial products, supporting strategic decision-making.
• Monitored key financial indicators, ensuring accurate and timely reporting of revenue, costs, and KPIs.
• Developed automated reporting processes, improving efficiency and reducing manual workload.
• Ensured compliance with banking regulations and IFRS reporting standards, minimizing regulatory risks.
• Collaborated with financial product teams, providing insights on product performance and market trends.
• Prepared sales and performance reports for financial products, assisting in sales strategy optimization.
• Worked closely with risk management and finance departments, ensuring data integrity and consistency.
• Utilized advanced Excel, SQL, and BI tools (Power BI, Tableau, etc.) to generate reports and insights.
• Presented financial reports and strategic recommendations to senior management and stakeholders.

• Managed financial planning, budgeting, and forecasting, ensuring efficient allocation of company resources.
• Conducted financial analysis and risk assessment, identifying key areas for cost reduction and revenue optimization.
• Prepared financial reports, balance sheets, and P&L statements, ensuring compliance with IFRS and local regulations.
• Monitored cash flow and working capital, improving liquidity management and operational efficiency.
• Collaborated with banks and financial institutions, negotiating credit lines and loan agreements.
• Implemented cost control strategies, reducing operational expenses
• Worked closely with internal stakeholders, aligning financial strategies with business goals.
• Assisted in auditing processes and tax compliance, minimizing financial risks and ensuring regulatory adherence.
• Utilized ERP and financial reporting systems to streamline financial operations and enhance data accuracy.

• Meeting and Greeting guests coming to company "Eczacıbaşı Holding, IFC, JP Morgan, The Boston Consulting Group, OTL Group, etc…"
• Directing the guests in company to where they will go and register them in computer environment
• Answered phone calls and responded to inquiries from customers, vendors and other external contacts.
• Greeted visitors with professionalism and enthusiasm to provide support and direct guests to appropriate department.
• Managed and maintained electronic and paper-based filing systems to keep essential documents and information easily accessible and organized.
• Contributed to a positive work environment by proactively addressing employee concerns and fostering open channels of communication among colleagues.