Summary
Overview
Work History
Education
Skills
References
Generic

Billur Demirkale Özdemir

Associate Digital Strategy Director

Summary

With 8 years of digital media experience, I’ve worked with global brands like Danone, Bayer, Nespresso, Netflix, and IKEA. Skilled in end-to-end digital campaign management, including strategy, media planning, execution, and reporting. Experienced in crafting communication strategies, managing influencer partnerships, leading teams, and building strong client relationships. Currently leading Bayer’s global hub process.

Overview

9
9
years of professional experience
2
2
Languages

Work History

Associate Digital Strategy Director

EssenceMediacom
02.2025 - Current

Digital Strategy Manager

EssenceMediacom
10.2022 - 01.2025

Developed and implemented digital strategies for Bayer's 7 categories.

Managed digital marketing budgets, campaigns, projects, reports and presentations, ensuring they align with client objectives.

Managed the reporting and analysis of digital campaigns to achieve client KPIs.

Led the coordination with strategic partners and operational teams.

Worked with external media partners, JBP partners, and in-house teams to create powerful brand initiatives.

Utilized data analysis to improve digital campaign results and achieve key performance indicators.

Digital Strategy Manager

PHD Turkey
06.2022 - 09.2022

Clients : Sanofi

Digital Strategy Manager

UM Turkey
12.2021 - 05.2022

Clients: İş Bankası İştirakları

Digital Strategy Manager

Wavemaker
06.2021 - 11.2021

Clients : Danone, Nespresso, L'occitane, Chanel

Senior Planning & Performance Executive

Wavemaker
11.2019 - 05.2021

Creating 360 integrated target-driven digital media plans for the clients and executing the whole campaign process from briefing to planning, campaign setup, optimization, reporting and billing.

Taking active role in creating yearly digital media strategies and yearly media review presentations. Keeping a strong communication with mediums and being up-to-date about new usages at different channels.

Creating performace marketing campaigns at Google, Facebook, Twitter and Linkedin for the clients, following and optimizing campaings by tracking and analyzing the results from different channels to get the highest perfomance.

Clients: Danone, Nespresso, L'occitane, Chanel

Planning Executive

Wavemaker
07.2016 - 10.2019

Managing the planning, operation, reporting and billing process of digital campaigns.

Creating a digital campaign that fits the needs of the brand and serve the campaign KPI's Manage and optimize the social media advertisement of clients.

Clients: Chanel, Chicco, Kiko, Netflix, IKEA

Intern

GroupM
12.2015 - 06.2016

Education

Business Administration

Istanbul Bilgi University
04.2001 -

Şişli Terakki High School
06-2009

Skills

Digital Communication and Planning Strategy

References

Derya Yaman Turan : 536 473 03 87

Sibel Bahar Özsoy : 530 772 85 12

İpek Gürün Gürel : 537 246 86 17

Ozan Turgut : 535 359 36 40

Billur Demirkale ÖzdemirAssociate Digital Strategy Director