Beyza Gülsüm GÜNAYDIN
Senior Marketing Specialist
Kadıköy
Overview
7
7
years of professional experience
10
10
years of post-secondary education
Work History
Senior Marketing Specialist
Türkiye Sigorta A.Ş
Istanbul, Istanbul
10.2020 - Current
- Responsible for monitoring and coordinating product development and new product requests.
- Responsible for the new product launch process from start to finish.
- Tracking product performance, analyzing needs.
- Oversaw campaign activities in collaboration with the Sales and Underwriting Units.
- Configuring campaigns, tracking, and reporting campaign results; measuring campaign effectiveness and efficiency.
- Responsible for competitor analysis, benchmarking, and product performance reports.
- Responsible for the creation of annual marketing strategies.
- Collaborating with the Underwriting and IT units for the integration of online products through the website and mobile application, creating a purchasing experience, and optimizing the process.
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Optimizing website content for improved search engine rankings and enhanced user experience.
- Responsible for training the sales team on products.
Non-Motor Corporate Claims and Customer Experience Management Trainee
Aksigorta A.Ş.
Istanbul
08.2018 - 10.2020
- Reviewing claim documents, making the assessment, and determine whether or not the loss is covered under the policy
- Contacting reinsurers, negotiating, setting, and authorizing the payments.
Trainee
Çelebi Strategic Consulting Inc.
08.2017 - 07.2018
Education
Business Administration - Business Administration
Galatasaray University
Istanbul 09.2012 - 06.2018
IAE Lyon -
Université Jean Moulin Lyon 3
Lyon 09.2015 - 02.2016
High School Diploma -
İçel Anatolian High School
Mersin 09.2008 - 06.2012
Personal Information
- Date of Birth: 02/23/1994
- Gender: Female
- Nationality: Turkish
- Driving License: B
- Marital Status: Single
Certificates
- Business Analysis Methodology, Modeling Techniques and Software Test Management, Bahcesehir University, 02/2023
- UX Research Bootcamp, UXServices, 03/2020
- Digital Skills: User Experience, Accenture, 01/2020
Languages
English
Upper intermediate
B2
French
Intermediate
B1
Timeline
Senior Marketing Specialist
Türkiye Sigorta A.Ş
10.2020 - Current
Non-Motor Corporate Claims and Customer Experience Management Trainee
Aksigorta A.Ş.
08.2018 - 10.2020
Trainee
Çelebi Strategic Consulting Inc.
08.2017 - 07.2018
IAE Lyon -
Université Jean Moulin Lyon 3
09.2015 - 02.2016
Business Administration - Business Administration
Galatasaray University
09.2012 - 06.2018
High School Diploma -
İçel Anatolian High School
09.2008 - 06.2012