Beyza Gökalp
Growth & Marketing
Summary
Driven by a passion for growth and improvement, thriving in dynamic environments where challenges are viewed as opportunities.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Growth Specialist
OPLOG
01.2023 - Current
- Spearheaded growth initiatives by HubSpot's tools, including CRM, Marketing Hub, Sales Hub and HubSpot Analytics, HubSpot Automations & workflows to streamline sales processes and enhance marketing strategies.
- Conducted in-depth reporting and campaign tracking to monitor performance metrics and analyze data-driven insights.
- Collaborated closely with sales and management teams to identify opportunities for improvement and implement effective solutions.
- Ensured data clarity and accuracy within HubSpot by optimizing workflows and processes, facilitating seamless integration across sales, marketing, and customer service teams.
- Developed and executed targeted marketing campaigns leveraging features such as email marketing, website, and marketing automations.
Jr. Growth Specialist
OPLOG
01.2022 - 01.2023
- Created engaging content such as e-books, case studies, and blog posts to educate and attract target audiences, contributing to lead generation and customer acquisition efforts.
- Developed and executed email marketing campaigns to nurture leads and drive conversions.
- Collaborated with global PR teams during investment rounds to craft compelling narratives and secure media coverage, enhancing brand reputation and visibility on a global scale.
- Coordinated all aspects of global events, including booth design, lead capturing systems, and logistical arrangements.
Growth Marketing Intern
Apziva
11.2021 - 01.2022
- Managed social media platforms, including content creation, scheduling, and community engagement, to increase brand awareness and drive audience engagement.
- Assisted in website content management, ensuring that content was up-to-date, relevant, and optimized for SEO.
- Supported the development and execution of email marketing campaigns, from content creation to list segmentation and performance tracking.
Sales and Marketing Intern
Alimar Generator
07.2020 - 09.2020
- Maintained open communication with customers and overseas partners to update all parties on order.
- Created sales playbooks and marketing materials, including presentations.
- Conducted market research and analysis to identify leads and opportunities.
Education
Bachelor of Science - Management
Bilkent University
Ankara, Turkey 09.2016 - 01.2021
BBA - Exchange Student
Aston Business School
Birmingham, United Kingdom 09.2019 - 02.2020
Skills
Lead Generation
HubSpot Sales Hub
HubSpot Analytics
HubSpot CRM
Lead Generation
Marketing Analytics
Performance Metrics
E-mail Marketing
Content Marketing
Social Media Marketing
Campaign Marketing
PR
Event Marketing
Certification
HubSpot Academy - Inbound Marketing Optimization
Timeline
Growth Specialist
OPLOG
01.2023 - Current
HubSpot Academy - Inbound Marketing Optimization
10-2022
HubSpot Academy - Inbound Marketing
06-2022
Jr. Growth Specialist
OPLOG
01.2022 - 01.2023
Growth Marketing Intern
Apziva
11.2021 - 01.2022
Sales and Marketing Intern
Alimar Generator
07.2020 - 09.2020
BBA - Exchange Student
Aston Business School
09.2019 - 02.2020
Bachelor of Science - Management
Bilkent University
09.2016 - 01.2021