Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Beyza Gökalp

Beyza Gökalp

Growth & Marketing

Summary

Driven by a passion for growth and improvement, thriving in dynamic environments where challenges are viewed as opportunities.

Overview

4
4
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Growth Specialist

OPLOG
01.2023 - Current
  • Spearheaded growth initiatives by HubSpot's tools, including CRM, Marketing Hub, Sales Hub and HubSpot Analytics, HubSpot Automations & workflows to streamline sales processes and enhance marketing strategies.
  • Conducted in-depth reporting and campaign tracking to monitor performance metrics and analyze data-driven insights.
  • Collaborated closely with sales and management teams to identify opportunities for improvement and implement effective solutions.
  • Ensured data clarity and accuracy within HubSpot by optimizing workflows and processes, facilitating seamless integration across sales, marketing, and customer service teams.
  • Developed and executed targeted marketing campaigns leveraging features such as email marketing, website, and marketing automations.

Jr. Growth Specialist

OPLOG
01.2022 - 01.2023
  • Created engaging content such as e-books, case studies, and blog posts to educate and attract target audiences, contributing to lead generation and customer acquisition efforts.
  • Developed and executed email marketing campaigns to nurture leads and drive conversions.
  • Collaborated with global PR teams during investment rounds to craft compelling narratives and secure media coverage, enhancing brand reputation and visibility on a global scale.
  • Coordinated all aspects of global events, including booth design, lead capturing systems, and logistical arrangements.

Growth Marketing Intern

Apziva
11.2021 - 01.2022
  • Managed social media platforms, including content creation, scheduling, and community engagement, to increase brand awareness and drive audience engagement.
  • Assisted in website content management, ensuring that content was up-to-date, relevant, and optimized for SEO.
  • Supported the development and execution of email marketing campaigns, from content creation to list segmentation and performance tracking.

Sales and Marketing Intern

Alimar Generator
07.2020 - 09.2020
  • Maintained open communication with customers and overseas partners to update all parties on order.
  • Created sales playbooks and marketing materials, including presentations.
  • Conducted market research and analysis to identify leads and opportunities.


Education

Bachelor of Science - Management

Bilkent University
Ankara, Turkey
09.2016 - 01.2021

BBA - Exchange Student

Aston Business School
Birmingham, United Kingdom
09.2019 - 02.2020

Skills

Lead Generation

Certification

HubSpot Academy - Inbound Marketing Optimization

Timeline

Growth Specialist

OPLOG
01.2023 - Current

HubSpot Academy - Inbound Marketing Optimization

10-2022

HubSpot Academy - Inbound Marketing

06-2022

Jr. Growth Specialist

OPLOG
01.2022 - 01.2023

Growth Marketing Intern

Apziva
11.2021 - 01.2022

Sales and Marketing Intern

Alimar Generator
07.2020 - 09.2020

BBA - Exchange Student

Aston Business School
09.2019 - 02.2020

Bachelor of Science - Management

Bilkent University
09.2016 - 01.2021
Beyza GökalpGrowth & Marketing