YIGIT BEYKAN SAHIN
ADVERTISING MANAGER
ISTANBUL
Summary
Advertising Manager with deep expertise in Amazon Advertising and proven experience managing $250K+ monthly ad budgets. Skilled in campaign strategy, performance optimization, and cross-platform execution using Google Ads and Meta Ads. Adept at keyword segmentation, A/B testing, and conversion optimization. Brings a technical background in database systems, enabling a data-driven approach to marketing performance.
Overview
3
3
years of professional experience
24
24
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Advertising Manager
My Amazon Guy
12.2021 - Current
- Manage and optimize Amazon Advertising campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV formats.
- Handle a monthly advertising budget exceeding $250,000 with consistent ROI-driven performance.
- Execute advanced campaign structures, keyword segmentation, A/B testing, and bid strategies.
- Utilize tools such as Helium 10, Amazon Brand Analytics, and MerchantSpring for performance tracking and reporting.
- Oversee and implement cross-platform advertising strategies, including Google Ads and Meta (Facebook/Instagram) Ads.
- Coordinate with SEO, creative, and analytics teams to enhance ad effectiveness and conversion rates.
Education
Bachelor of Science - Computer Engineering
Dogus University
Istanbul 04.2001 - 02.2025
Skills
- Amazon Ads (SP, SB, SD, Sponsored TV)
- Google Ads & Meta Ads (Facebook, Instagram)
- Budget Management ($250K/mo ad spend)
- A/B Testing, Keyword Segmentation, Bid Strategies
- CTR & Conversion Rate Optimization
- Helium 10, Amazon Brand Analytics, MerchantSpring
- ROAS Tracking & KPI Reporting
- Collaboration with SEO, Creative, and Analytics Teams
- Campaign Funnel Design & Ad Copy Strategy
Additional Information
- Proven success in managing large-scale digital ad campaigns and delivering consistent ROI
- Comfortable working across global time zones with international teams
- Strong communication and reporting skills for stakeholder presentations
- Fast learner and early adopter of new advertising tools and trends
- Combines marketing creativity with technical know-how for data-driven results
Certification
Sponsored Ads Certification
Timeline
Sponsored Ads Certification
01-2025
Sponsored Ads Advanced Certification
01-2025
Advertising Manager
My Amazon Guy
12.2021 - Current
Bachelor of Science - Computer Engineering
Dogus University
04.2001 - 02.2025