Bettina Bagriacik
Advertising Account Director
Urla, Izmir
Summary
Experienced with client relationship management, strategic planning, and team leadership. Utilizes in-depth knowledge to deliver customized marketing strategies and achieve business goals. Track record of fostering collaborative environments and driving successful outcomes.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Account Director
Innocean Europe
02.2013 - 06.2013
- Client services for Kia Germany.
- Further grow Kia's market share in Germany, develop local market plans in collaboration with media agencies, managing all advertising activities (off- and online).
Account Director
SelectNY
04.2011 - 09.2012
- Client services for Procter&Gamble (Wella Professionals Color)
- Strategic leadership as well as global B2B and end consumer campaigns. launching new products (i.e Illumina Color), develop new products and go to market plan, strengthening market position of the Wella brand.
- Focus on enabling sales reps and educating hair dressers to better understand new products and to add value to existing products in collaboration with partner agencies across all media channels (printed materials, digital, PR, event and brand strategy).
Senior Account Manager
McCann Erickson
11.2009 - 03.2011
- Client services for and management of Helaba (a local bank) and strategic and creative adaptation for all international campaigns in the German Opel team.
- Pelé Sports and Amway.
- Strategic and creative development, and implementation in various markets.
- A one off campaign for Boehringer Ingelheim’s Muconangin.
Senior Account Manager
McCann Erickson
09.2008 - 11.2009
- Coordination and client services for Credit Suisse Corporate account.
- Supervision of strategic and creative development of Credit Suisse global corporate campaign activities with special assignment for crisis communication during subprime crisis.
Account Manager
McCann Erickson
03.2006 - 08.2008
- International Coordination and client services for Opel International Team.
- Development and production of all pan-European campaigns in collaboration with BTL activities.
International Coordinator
Lufthansa
09.2005 - 03.2006
- Supervision of localization of Lufthansa campaigns and media plans and coordination between local Lufthansa office and central agency.
Account Manager
McCann-Erickson BCA
06.2005 - 09.2005
- Client services and coordination in the Opel International Team.
Junior Account Manager
McCann-Erickson BCA
11.2001 - 06.2005
- Client services and coordination in the Opel International Team.
- Development of Pan-European advertising campaigns across all media channels and coordination with local markets.
Internship
McCann-Erickson BCA
04.2001 - 10.2001
- Client services and coordination in the Opel International Team.
Internship
Saatchi&Saatchi
10.2000 - 03.2001
- Client services department in the Audi-Team.
Education
Associate of Arts - Marketing Communications
Akademie Für Marketing Und Kommunikation
Frankfurt 04.2001 -
Skills
PC and Mac: MS Office, SAP, and basic knowledge in Mac retouching programs
Timeline
Account Director
Innocean Europe
02.2013 - 06.2013
Account Director
SelectNY
04.2011 - 09.2012
Senior Account Manager
McCann Erickson
11.2009 - 03.2011
Senior Account Manager
McCann Erickson
09.2008 - 11.2009
Account Manager
McCann Erickson
03.2006 - 08.2008
International Coordinator
Lufthansa
09.2005 - 03.2006
Account Manager
McCann-Erickson BCA
06.2005 - 09.2005
Junior Account Manager
McCann-Erickson BCA
11.2001 - 06.2005
Associate of Arts - Marketing Communications
Akademie Für Marketing Und Kommunikation
04.2001 -
Internship
McCann-Erickson BCA
04.2001 - 10.2001
Internship
Saatchi&Saatchi
10.2000 - 03.2001