Betül Gürel
PR & Marketing Communications Director
Istanbul
Summary
Experienced marketing and communications professional with 12+ years in luxury, lifestyle, and FMCG industries. Skilled in PR, brand strategy, influencer campaigns, and media relations. Recognized for developing creative solutions, executing cohesive campaigns, and enhancing brand visibility.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Account Director
GOLIN ISTANBUL
08.2024 - Current
- Led PR and brand communications for Calvin Klein, Maserati, Nespresso, Penti, Swissotel, and GANT.
- Developed and executed 360 campaigns across media, influencer, and digital platforms.
- Managed celebrity collaborations and ensured brand visibility.
- Oversaw crisis communication and developed media relations strategies.
- Crafted content guidelines and ensured consistent brand messaging.
Marketing & Communications Director
ROTAP Luxury Watches & Jewelry
01.2023 - 01.2024
- Managed marketing strategies for Pomellato, Montblanc, Serapian, Blancpain, and Montegrappa.
- Executed product launches and influencer-led activations.
- Oversaw brand positioning, PR strategy, and media planning.
- Conducted competitive analysis and improved campaign efficiency.
Client & Media Manager
EFFECT BCW
01.2022 - 01.2023
- Led PR campaigns and media relations for Bosch, Pernod Ricard, and Divan.
- Managed crisis communications and editorial content.
- Developed and executed influencer programs.
Freelance & Consulting
- Project Lead - JAMBI
- Consultant - Rangda Barong
- Diamond Grader - HRD Antwerp
- Brand Supervisor - TUBA
- PR Consultant - Migros Yaşam Festivali
Corporate Communications & Marketing Manager
DILASIMA GROUP (MaxMara Fashion Group)
01.2017 - 01.2020
- Handled brand communication for MaxMara, Weekend, Sportmax, MAX&Co., Marina Rinaldi, Marella, Furla, and more.
- Developed media relations, PR campaigns, and fashion-focused events.
- Managed influencer seeding and brand storytelling.
Brand Supervisor
LEO BURNETT PR
01.2015 - 01.2017
- Executed PR strategies for Netflix, NBA, Cartoon Network, Tefal, Rowenta, and more.
- Led campaign development, influencer engagement, and press coverage strategies.
Education
International Trade -
Başkent University
01-2010
Digital Marketing Communications -
Boğaziçi University
01-2020
Digital Marketing -
Google Digital Academy
01-2021
PR & Brand Management - Betül Mardin Certificate
İstanbul Bilgi University
01-2013
Impressive Communication -
Middle East Technical University
01-2009
Skills
- Brand strategy development
- Coordinated marketing strategies
- Strategic communication experience
- Celebrity relationship management
- Campaign planning and implementation
- Budget oversight
- Comprehensive event planning
- Digital marketing strategy
- Effective team leadership
- Effective crisis communication
- Proficient in Microsoft Office
- Skilled in utilizing Google Workspace applications
- Media monitoring tools
Team supervision
Education Certifications
- Başkent University, International Trade
- Boğaziçi University, Digital Marketing Communications
- Google Digital Academy, Digital Marketing
- İstanbul Bilgi University, PR & Brand Management (Betül Mardin Certificate)
- Middle East Technical University, Impressive Communication Seminar
- Various Seminars, Global Marketing, Career Development, Finance Days
Skills Qualifications
Brand Strategy & Positioning, Integrated Marketing Communications, Public & Media Relations, Influencer & Celebrity Engagement, Campaign Development & Execution, Budgeting Management, Event & Sponsorship Management, Social Media & Digital Strategy, Team Leadership, Crisis Communication, Microsoft Office, Google Workspace, Press Monitoring Platforms, Turkish, Native, English, Fluent
Affiliations
UCİM - Saadet Öğretmen
Timeline
Account Director
GOLIN ISTANBUL
08.2024 - Current
Marketing & Communications Director
ROTAP Luxury Watches & Jewelry
01.2023 - 01.2024
Client & Media Manager
EFFECT BCW
01.2022 - 01.2023
Corporate Communications & Marketing Manager
DILASIMA GROUP (MaxMara Fashion Group)
01.2017 - 01.2020
Brand Supervisor
LEO BURNETT PR
01.2015 - 01.2017
Freelance & Consulting
International Trade -
Başkent University
Digital Marketing Communications -
Boğaziçi University
Digital Marketing -
Google Digital Academy
PR & Brand Management - Betül Mardin Certificate
İstanbul Bilgi University
Impressive Communication -
Middle East Technical University