BETÜL AKYÜZ

• Defining digital brand strategies to increase brand value and ensuring consistency of brand messages across digital platforms
• Determining and implementing growth strategies, specifically creating growth strategies for online marketplaces
• Managing and optimizing all digital marketing campaigns, including SEO,SEM and social media marketing
• Planning and executing influencer collaborations to increase brand visibility
• Coordinating trade fairs and event processes to ensure the brand is correctly represented
• Monitoring industry-related print publications and coordinate advertising campaigns in relevant media

• Developing and implementing digital marketing strategies to grow the company's online presence
• Managing social media accounts, developed engagement boosting strategies and created content ideas
• Planning and implementing acquisition strategies for traffic and new customers
• Measuring and reporting performance of digital marketing campaigns, assessing against ROI and KPIs to drive business growth
• Executing and optimizing paid advertising campaigns on platforms like Google Ads, Meta Ads

• Managing global product ranges in coordination with local teams for cooking category in United States of America & Spain & Nordic markets
• Working closely with multifunctional teams to create and execute regional product roadmaps
• Analyzing the market data and observing trends for new projects. Following product technologies and innovations in the industry
• Recommending the future product lines by analyzing the product specifications and segment requirements
• Product pricing and positioning

• Developing and leveraging an in-depth understanding of customer needs through market research, data analysis and understanding customer insights and turning them into new concepts about the related product range
• Preparation and clear analysis of all market share data (Ipsos & Nielsen and ad-hoc research both qualitatively and quantitatively)
• Monitoring competitor activities and market dynamics to inform marketing strategies
• Executing a strategy aligned with company objectives and target audience to enhance brand recognition
• Leading 360 marketing activities including ATL & BTL communication plans throughout the year

• Assuming responsibility for the Laundry Care & Personal Care business unit for export markets (Middle East & North Africa regions)
• Designing & developing successful brand strategy for the responsible brand portfolio and ensuring successful execution of the strategy in line with business goals
• Working closely with local R&D team on rollout of new products and enhancement
• Preparing, budgeting and implementing of the Marketing Plan and annual brand strategies
• Ensuring the coordination local & global agencies to develop and deliver creative materials for print, TV, and other mediums
• Playing an integral role in coordinating & participating exhibitions held abroad

• Assisting in the identification, development & execution of business building ideas and works with other business unit team members
• Monitoring, controlling and reporting marketing budget
• Responsible for coordinating company sponsorship (congresses, seminars & KOLs activities), organize product launch events and customer organizations
• Responsible from agency relations and seamless implementation of projects and marketing activities

• Looked for market trends and development opportunities to optimize promotions
• Revealed 15% increase in sales of water, beer and coffee market by comparing company's sales numbers of fast moving consumer goods (FMCG) at gas station stores
• Analyzed Nielsen data of the market and formalized concrete recommendations using market trends, such as Tuborg products to be sold at gas stations
• Identified the main reasons of increase or decrease in profits of different goods by examining sales numbers and revenue to determine stores' success and profitability of selling each product