Sailing, Horse Riding
Betigül Şengül
OPERATION AND MARKETING MANAGER
Istanbul
Summary
Results-driven and analytical manager with a strong aptitude for team building, leadership, and motivation. Proven ability to foster excellent customer relationships and make independent decisions that contribute to organizational success. Committed to utilizing training, performance monitoring, and morale-boosting strategies to enhance employee engagement and optimize team performance. Recognized for cultivating a positive workplace culture and leading high-performing teams. Deep expertise in the marine and yacht industry, including competitive analysis, pricing strategies, and market positioning.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Operation & Planning Manager of Doyle Turkiye
Doyle Sails Turkey
02.2023 - Current
- Leading the fleet in the design and manufacture of high-performance sails.
- Results-driven executive with experience leading and driving growth in mid-sized businesses.
- Coordinated closely with operations teams to ensure seamless integration between project planning and implementation activities.
- Streamlined workflow processes, reducing redundancies and increasing overall efficiency within the planning department.
- Monitored and controlled inventory levels to identify potential risks and opportunities.
- Ensured compliance by monitoring processes and procedures, guaranteeing adherence to regulatory standards.
- Optimized scheduling procedures to improve resource utilization, resulting in increased cost savings for the company.
- Managed high-pressure situations effectively, maintaining professionalism while resolving conflicts or disputes.
- Analyzed customer service metrics to identify trends and develop strategies for improvement.
- Responded to customer inquiries regarding products, services, and company information.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Built rapport with customers through active listening, leading to higher retention rates and positive client feedback.
Director of Brand and Operations Manager
Withco Coworking Space
02.2020 - 10.2022
- Developed and executed business strategies to drive growth.
- Managed day-to-day operations of the business, ensuring smooth and efficient management.
- Designed and implemented social media strategies and digital marketing campaigns.
- Coordinated daily marketing tasks to maximize engagement and brand visibility.
- Prepared, planned, and coordinated the organizational structure to optimize workflow.
- Fostered high-performing teams through mentorship and guidance, offering professional development opportunities.
- Improved project efficiency through strategic planning, resource allocation, and time management.
- Implemented innovative solutions to solve complex problems, leading to increased productivity and streamlined operations.
- Managed budgets effectively, ensuring optimal use of resources while maintaining financial stability.
- Developed creative marketing campaigns, projects, and brand identity strategies.
- Produced and coordinated weekly/monthly reports to assess performance and inform decision-making.
General Coordinator
Global Sailing
04.2018 - 11.2019
- Managed the operations of the boutique hotel and restaurant sections of Global Sailing, Turkey's premier sailing training center.
- Increased hotel occupancy rates through targeted marketing strategies, partnerships with local businesses, and revenue management techniques.
- Established strong vendor relationships and negotiated favorable contracts for goods and services essential to hotel operations.
- Collaborated with sales teams to create targeted campaigns that attracted corporate clients and group travelers during low-occupancy periods.
- Maximized revenue through strategic room pricing, inventory management, and upselling techniques at the front desk.
- Ensured smooth daily operations while delivering top-quality customer service.
General Coordinator
Global Sailing Academy
04.2018 - 11.2019
- Organized and managed sailing summer camps with accommodations for children aged 8 to 17.
- Coordinated cross-functional teams to ensure successful project execution, enhancing collaboration and productivity.
- Developed a packed activity schedule with a variety of outdoor activities, crafts, and educational opportunities.
- Fostered a fun, learning-focused atmosphere by managing conflicts and promoting a culture of collaboration and personal responsibility.
- Promoted the camp through social media, print ads, and website content, increasing awareness and enrollment.
- Managed administrative and business operations for the camp, overseeing up to 250 children each summer.
- Provided mentorship and guidance to camp counselors and instructors, enhancing their effectiveness in teaching life skills.
Marketing and Communication Specialist
Big Chefs
10.2015 - 12.2017
- Boosted brand awareness by developing and executing strategic marketing campaigns.
- Coordinated promotional events that attracted new customers while nurturing loyalty among existing clients.
- Analyzed market trends and customer responses to promotional activities, offering strategic recommendations for optimization.
- Enhanced customer engagement by creating compelling social media content.
- Developed dynamic PowerPoint presentations to support sales and business development initiatives.
- Led content marketing campaigns, managing editorial calendars to deliver high-quality content and maximize engagement.
- Prepared the brand for the European Fund sales process, managing chain brand marketing activities, business development, project management, and follow-up.
Account SpecialistAccount Specialist
Grey Group
10.2008 - 05.2010
- Maintained strong relationships with clients through regular communication and proactive problem-solving efforts.
- Managed multiple accounts simultaneously, demonstrating exceptional organizational skills and attention to detail.
- Built long-term relationships with clients, vendors, and stakeholders, leading to loyal, profitable accounts.
- Resolved complex billing and payment issues, ensuring accurate and balanced accounts.
- Set up new customer accounts and updated existing profiles with the latest information.
- Collaborated with the sales team to upsell products and services, resulting in higher revenue.
- Organized press release meetings and managed communications with the media.
Education
Advertisement Design And Communication
Yeditepe Üniversitesi
Istanbul 04.2001 - 2013.01
Skills
Department management
Plan review
Project Management
Problem-solving aptitude
Multitasking Abilities
Operations Management
Customer Relations
Performance Management
Marketing strategy
Interests
Sailing
I have been actively involved in sailing with different centerboard classes like; ''optimist, laser, 420,470, Dragon'' since I was 10 years old. I am a national sailor (skipper) and regularly participate in sailing competitions and worldwide races. I'm still racing at yacht classes in İstanbul. I'am a team member of Logo Yazılım Yacht Team and Provezza Dragon Sailing Team.
Timeline
Operation & Planning Manager of Doyle Turkiye
Doyle Sails Turkey
02.2023 - Current
Director of Brand and Operations Manager
Withco Coworking Space
02.2020 - 10.2022
General Coordinator
Global Sailing
04.2018 - 11.2019
General Coordinator
Global Sailing Academy
04.2018 - 11.2019
Marketing and Communication Specialist
Big Chefs
10.2015 - 12.2017
Account SpecialistAccount Specialist
Grey Group
10.2008 - 05.2010
Advertisement Design And Communication
Yeditepe Üniversitesi
04.2001 - 2013.01