Beste Ergünoğlu
Senior HR Business Partner | People & Culture | Talent Strategy | Organizational Design | Driving Business Growth Through People
Istanbul
Summary
HRBP&Employee Experience Executive at Çiçeksepeti with over 7 years of experience in human resources. Focused on delivering strategic people initiatives, including workforce planning, talent acquisition, and performance management, to align with evolving business goals and priorities.
Dedicated to enhancing employee engagement and onboarding processes while supporting organizational design and development. Passionate about fostering collaboration, creating actionable insights from engagement surveys, and driving team effectiveness to empower leaders and employees in achieving shared success.
Overview
14
14
years of professional experience
3
3
Certifications
Work History
HRBP & Employee Experience Executive
Çiçeksepeti
01.2024 - Current
- Served as a strategic HR partner to business leaders across responsible functions, aligning people strategy with evolving business priorities.
- Drove end-to-end people processes including workforce planning, talent acquisition, performance management and development initiatives.
- Led strategic hiring planning and role calibration discussions to improve hiring quality and long-term talent fit.
- Owned and led the employee engagement survey cycle, analyzing results and translating insights into targeted, team-specific action plans.
- Promoted a continuous feedback culture by coaching managers on structured performance and development conversations.
- Partnered with managers to embed engagement and performance actions into business objectives, strengthening accountability and team effectiveness.
- Supported organizational design discussions and structural changes within assigned functions.
- Led complex employee relations cases and conducted objective investigations, ensuring fair, compliant and business-aligned outcomes.
- Leveraged people data and HR metrics to identify trends and support data-driven decision-making.
- Contributed to talent and succession planning conversations to strengthen leadership capability and internal mobility.
- Acted as a trusted advisor to stakeholders on organizational development, employee experience and cultural alignment.
- Collaborated with cross-functional teams to develop integrated solutions for business challenges.
Sr. HR Business Partner
Çiçeksepeti
01.2023 - 01.2024
- Partner with business leaders to align people strategy with operational and growth priorities.
- Drive workforce planning, talent acquisition and performance management across responsible functions.
- Led the implementation of Conditional Reasoning Tests (CRT) within recruitment processes to enhance assessment accuracy and predict on-the-job performance.
- Designed and executed strategic hiring projects to accelerate recruitment outcomes and strengthen pipelines for high-impact and hard-to-fill roles.
- Facilitate talent review and development discussions to strengthen leadership capability.
- Partnered with senior leaders to shape hiring strategy, improve role clarity and elevate overall talent quality across assigned functions.
- Enabled a performance-driven culture by facilitating calibration sessions and coaching leaders on impactful feedback and development conversations.
- Translate engagement insights into focused team-level action plans.
- Advise managers on organizational effectiveness and employee relations matters.
- Utilize people data and HR metrics to support informed decision-making.
HR Business Partner
Çiçeksepeti
01.2022 - 01.2023
- Partnered with business leaders to support organizational growth and evolving workforce needs.
- Built proactive talent pipelines through market mapping and strategic sourcing.
- Supported performance management and development discussions across assigned functions.
- Managed end-to-end recruitment processes while aligning hiring decisions with team capability needs and growth objectives.
- Supported performance management cycles and encouraged regular feedback practices to enhance team accountability and engagement.
- Established recruitment KPIs and improved hiring efficiency through data tracking and insights.
- Acted as a key contact for employee relations and organizational alignment topics.
Human Resources Specialist
Çiçeksepeti
01.2021 - 01.2022
- Managed end-to-end recruitment processes across multiple corporate functions.
- Strengthened candidate experience and employer branding practices.
- Analyzed hiring data to support workforce planning and decision-making.
- Supported onboarding and employee lifecycle processes during organizational growth.
Junior HR Specialist
Çiçeksepeti
04.2019 - 01.2021
- Supported recruitment and interview coordination processes.
- Assisted onboarding and employee documentation management.
- Contributed to HR operations during business expansion.
- Maintained effective communication between candidates, employees and stakeholders.
Human Resources Intern
Çiçeksepeti
01.2019 - 04.2019
- Supported recruitment and interview coordination processes across corporate functions.
- Assisted onboarding and employee documentation management.
- Contributed to HR operations during a period of organizational growth.
- Provided administrative and coordination support to the HR team.
Human Resources Intern
Istanbul Marriott Hotel Sisli
06.2018 - 09.2018
- Supported recruitment coordination and onboarding processes.
- Assisted payroll and employee documentation management.
Mentee
Jules Verne Travel & Event
04.2018 - 06.2018
Human Resources Intern
Doubletree by Hilton Moda
06.2017 - 09.2017
- Supported HR operations and employee communication processes.
- Assisted payroll and personnel administration.
Intern
Moda Deniz Kulübü
04.2013 - 10.2013
Intern
Four Seasons Hotels and Resorts
04.2012 - 10.2012
Education
Bachelor's Degree - Tourism and Hotel Management
İstanbul Bilgi University
Istanbul01.2019
Skills
- HR Business Partnering
- Recruitment
- Onboarding / Offboarding
- Performance Management
- Employee Engagement
- Learning & Development
- Data Analysis
Certification
Ambitious Co-Worker
Timeline
HRBP & Employee Experience Executive
Çiçeksepeti
01.2024 - Current
Sr. HR Business Partner
Çiçeksepeti
01.2023 - 01.2024
HR Business Partner
Çiçeksepeti
01.2022 - 01.2023
Ambitious Co-Worker
09-2021
Human Resources Specialist
Çiçeksepeti
01.2021 - 01.2022
Junior HR Specialist
Çiçeksepeti
04.2019 - 01.2021
Europrotel Certificate
01-2019
Human Resources Intern
Çiçeksepeti
01.2019 - 04.2019
Human Resources Intern
Istanbul Marriott Hotel Sisli
06.2018 - 09.2018
Mentee
Jules Verne Travel & Event
04.2018 - 06.2018
Sabre Reservation and Ticketing
07-2017
Human Resources Intern
Doubletree by Hilton Moda
06.2017 - 09.2017
Intern
Moda Deniz Kulübü
04.2013 - 10.2013
Intern
Four Seasons Hotels and Resorts
04.2012 - 10.2012
Bachelor's Degree - Tourism and Hotel Management
İstanbul Bilgi University
Qualifications
- MS Office
- Lever Recruitment Software
- Bamboo HR
- SAP Success Factors
- Meyer
- Logo