Berra Negisten

Transforming trade marketing strategies at Danone, I spearheaded the development and implementation of dynamic trade marketing strategies across traditional and modern sales channels, including distributors, wholesalers, national and local key accounts, export, and e-commerce. Working closely with the Supply Chain department, I actively participated in the end-to-end process, from the inception of product ideas, packaging, and supply chain management to the determination of distribution locations and pricing strategies. This collaborative effort allowed me to holistically contribute to the entire product lifecycle, seamlessly integrating marketing and sales efforts. In this role, I actively cultivated and sustained strong client relationships, resulting in a notable 25% increase in repeat business.

• Proactively positioned products in market through value chain and at point of sale, collaborating closely with retailers to generate demand.
• Hands-on creation of comprehensive commercial toolboxes, crafting persuasive sell-in materials for sales teams and impactful in-store (POS) materials for retailers.
• Conducted hands-on CRM and B2B market analysis to inform targeted marketing strategies, ensuring alignment with needs of right audiences.
• Utilized SAP services adeptly for efficient data management and analysis, contributing to success of marketing initiatives.
• Thrived in fast-paced environment at one of the largest FMCG companies, consistently delivering detailed weekly and monthly reports and presentations, showcasing my commitment to excellence.

As a diligent Tax Intern at PwC, I actively contributed to the tax preparation process by aiding in the development of various schedules crucial for completing tax returns. Utilizing software tools and streamlined processes, I ensured meticulous attention to detail, accuracy, and completeness in all tasks.

• Engaged in thorough research and data analysis to provide essential support for tax return preparation and other projects within tax domain.
• Collaborated closely with supervisors, delivering timely assistance to guarantee completion of tax work at consistently high standard.
• Demonstrated organizational prowess by maintaining tax-related documents, including regular update of spreadsheets and records, ensuring accuracy and currency of information.
• Acquired comprehensive understanding of tax laws and regulations, encompassing federal and state tax codes, and effectively applied this knowledge in various tax-related projects.

In my dynamic role as a Brand Management Intern at FLO Retailing Company, I spearheaded the creation of innovative initiatives, driving the development of new brands, packaging, products, and ideas. Leveraging meticulous research and analysis, I strategically informed marketing strategies to elevate the brand's presence.

• Collaborated seamless collaboration with cross-functional teams to lead development and implementation of high-impact marketing campaigns and promotions, ensuring alignment with stringent brand objectives and standards. Proactively conducted market research and analysis to cultivate localized consumer insights and expertise, strategically shaping brand positioning and messaging for heightened market resonance.
• Cultivated in-depth understanding of the competitive landscape and market trends, empowering me to discern opportunities and challenges and make astute, data-driven decisions.
• Played a pivotal role in formulating and executing comprehensive brand plans, encompassing advertising, promotion, and packaging strategies, all strategically aligned to propel achievement of ambitious business objectives.

• Spearheaded the ideation and implementation of strategic sales and marketing initiatives, playing a pivotal role in shaping new approaches and refining existing strategies.
• Collaborated seamlessly with cross-functional teams to develop and execute high-impact marketing campaigns, ensuring alignment with brand goals and maintaining consistent standards across various touchpoints.
• Conducted insightful market research and analysis to uncover consumer trends, preferences, and behaviors, providing a foundation for strategic decision-making and targeted marketing efforts.
• Developed a profound understanding of the competitive landscape, identifying market opportunities and challenges, and contributing to data-driven decisions that fueled the sales and marketing objectives.
• Played a proactive role in formulating and executing comprehensive sales and marketing plans, encompassing advertising, promotion, and customer engagement strategies, all aimed at driving business growth and market share