Summary
Overview
Work History
Education
Skills
Strengths
Interests
Certification
Websites
Timeline
Generic

Berna Yılmaz

Data Scientist
Istanbul

Summary

Data Scientist with nearly four years of experience and pursuing a Master's degree in AI. Proficient in Python and SQL, I excel in analyzing complex datasets and delivering actionable insights, supported by a solid mathematical and statistical background. Skilled in developing sophisticated algorithms through statistical analysis and machine learning, I am committed to driving innovation and enhancing strategic decision-making. Eager to transition into new areas, I am dedicated to using a data-driven approach to foster innovative solutions.

Overview

4
4
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
2
2
Languages

Work History

CRM Data Scientist Specialist

Credit Bureau of Turkey
09.2023 - Current
  • Directed customer segmentation to better understand customer behaviors and preferences
  • Developed propensity and churn models, significantly enhancing retention and sales strategies
  • Implemented a product recommendation model that increased sales by 20% following customer segmentation
  • Developed a sales forecast model incorporating lag and window features to enhance prediction accuracy

Data Scientist Assistant Specialist

Credit Bureau of Turkey
08.2021 - 09.2023
  • Utilized KMeans clustering to segment members into five distinct groups based on their activity levels, then further refined the densest segment by subdividing it into four additional segments. This segmentation strategy enabled the identification of niche segments, enhancing the effectiveness of targeted campaign efforts
  • Analyzed survey data using advanced Natural Language Processing (NLP) techniques to extract key insights
  • Conducted RFM (Recency, Frequency, Monetary) analyses, evaluating customer engagement and sales data to refine marketing strategies

Education

MSc - Computational Science and Engineering, Artificial Intelligence

Istanbul Technical University
02.2023 - Current

B.S. - Mathematics

Middle East Technical University
Ankara, Turkey
09.2015 - 7 2021

Skills

Python

Strengths

  • Advanced ML and DL Methods: Expert in translating cutting-edge machine learning and deep learning research into practical applications.
  • Algorithm Development: Capable of independently coding complex ML and DL algorithms.
  • Motivation and Efficiency: Exceptionally motivated and adept at meeting tight deadlines.
  • Leadership in Research: Proven track record of leading research teams to innovative solutions.
  • Deployment Skills: Adept at deploying ML and DL models.
  • Teamwork and Learning: Dedicated to teamwork and ongoing skill enhancement through continuous learning

Interests

  • Natural Language Processing: Topic Discovery, Sentiment Analysis, Text Classification, Text Summarization, Large Language Models (LLM), Retrieval-Augmented Generation (RAG)}
  • Time Series Forecasting: Sales Prediction
  • Customer Experience: Customer Churn Prediction, Customer Segmentation, Recommendation Systems, Hyper-personalization

Certification

TensorFlow Developer Professional Certificate, DeepLearning.AI - [07/23 - 09/24]

Timeline

CRM Data Scientist Specialist

Credit Bureau of Turkey
09.2023 - Current

MSc - Computational Science and Engineering, Artificial Intelligence

Istanbul Technical University
02.2023 - Current

Data Scientist Assistant Specialist

Credit Bureau of Turkey
08.2021 - 09.2023

B.S. - Mathematics

Middle East Technical University
09.2015 - 7 2021
Berna YılmazData Scientist