Berna Tuna
CRM Analytics And Data Science Senior Manager
Istanbul
Overview
17
17
years of professional experience
1
1
Certification
2
2
Languages
Work History
CRM Analytic and Data Science Senior Manager
TEB
02.2021 - Current
- Actively contributed to company growth by leveraging insights from customer data within the CRM project for strategic decision making.
- Developing new campaign strategies with streaming data
- Managing internal CRM budget
- Investigate new CRM technologies
Analytical CRM Manager
TEB
12.2015 - 02.2021
- Managing and participating analytical projects
- Developing customer behavior segment, customer digital score
- Developing loyalty & onboarding programme with marketing department
- Developing predictive product models and customer churn models
- Working Closely with 3rd parties
- Developing different campaign strategies for each marketing segment with the help of complex analysis
- Developing customer lifeStyle & need base segmentation
- Evaluate the performance of campaign with A/B testing
- Developing & implementing big data programme
Data Strategy Manager
TEB
12.2013 - 12.2015
- Managed data strategy programme : creating a strategy & define roadmap, milestone and initiatives.
- Define implementing roadmap for the Informatica, participate in the entire implementation process
- Developed Customer Data Quality Score
- Designing a Marketing DWH with enhanced capabilities to support long term marketing activities.
- Working closely with, IT , Complience , Law , Operational department, all line of business for managing data strategy programme
- Presentations for Executive Committee
Analytic CRM Manager
TEB
02.2011 - 12.2013
- Analyzed customer behavior to identify trends and optimize marketing strategies.
- Developed predictive models
- Enhanced technical skills
- Developed automated campaign report system on SAS EG
Analytic CRM Asistant Manager
Fortis
12.2007 - 02.2011
- Design and development of marketing campaigns.
- Develop and design reports and dashboard to track campaign performance.
- Identify KPIs to track monitor and measure campaigns.
- Manage campaign pre-launch testing activities and including UAT
- Working closely with all line of business identify a new approach to more efficient campaigns
Education
MBA -
Bilgi University
04.2001 -
Bachelor of Science - Econometrics
Dokuz Eylül University
04.2001 -
High School Diploma -
İstek Vakfı Özel Uluğbey
04.2001 -
Skills
SAS EG
SAS Miner
SQL
Task Prioritization
Staff Management
Campaign Management
Customer Segmentation
Analytical Thinking
Multitasking Abilities
Hiring and Training
Certification
Part of ICF Accredited Coach Training Program (ACTP)
Timeline
Part of ICF Accredited Coach Training Program (ACTP)
07-2024
CRM Analytic and Data Science Senior Manager
TEB
02.2021 - Current
Analytical CRM Manager
TEB
12.2015 - 02.2021
Data Strategy Manager
TEB
12.2013 - 12.2015
Analytic CRM Manager
TEB
02.2011 - 12.2013
Analytic CRM Asistant Manager
Fortis
12.2007 - 02.2011
MBA -
Bilgi University
04.2001 -
Bachelor of Science - Econometrics
Dokuz Eylül University
04.2001 -
High School Diploma -
İstek Vakfı Özel Uluğbey
04.2001 -