Overview
Work History
Education
Skills
Certification
Timeline
Generic
Berna Tuna

Berna Tuna

CRM Analytics And Data Science Senior Manager
Istanbul

Overview

17
17
years of professional experience
1
1
Certification
2
2
Languages

Work History

CRM Analytic and Data Science Senior Manager

TEB
02.2021 - Current
  • Actively contributed to company growth by leveraging insights from customer data within the CRM project for strategic decision making.
  • Developing new campaign strategies with streaming data
  • Managing internal CRM budget
  • Investigate new CRM technologies



Analytical CRM Manager

TEB
12.2015 - 02.2021
  • Managing and participating analytical projects
  • Developing customer behavior segment, customer digital score
  • Developing loyalty & onboarding programme with marketing department
  • Developing predictive product models and customer churn models
  • Working Closely with 3rd parties
  • Developing different campaign strategies for each marketing segment with the help of complex analysis
  • Developing customer lifeStyle & need base segmentation
  • Evaluate the performance of campaign with A/B testing
  • Developing & implementing big data programme

Data Strategy Manager

TEB
12.2013 - 12.2015


  • Managed data strategy programme : creating a strategy & define roadmap, milestone and initiatives.
  • Define implementing roadmap for the Informatica, participate in the entire implementation process
  • Developed Customer Data Quality Score
  • Designing a Marketing DWH with enhanced capabilities to support long term marketing activities.
  • Working closely with, IT , Complience , Law , Operational department, all line of business for managing data strategy programme
  • Presentations for Executive Committee

Analytic CRM Manager

TEB
02.2011 - 12.2013
  • Analyzed customer behavior to identify trends and optimize marketing strategies.
  • Developed predictive models
  • Enhanced technical skills
  • Developed automated campaign report system on SAS EG

Analytic CRM Asistant Manager

Fortis
12.2007 - 02.2011
  • Design and development of marketing campaigns.
  • Develop and design reports and dashboard to track campaign performance.
  • Identify KPIs to track monitor and measure campaigns.
  • Manage campaign pre-launch testing activities and including UAT
  • Working closely with all line of business identify a new approach to more efficient campaigns

Education

MBA -

Bilgi University
04.2001 -

Bachelor of Science - Econometrics

Dokuz Eylül University
04.2001 -

High School Diploma -

İstek Vakfı Özel Uluğbey
04.2001 -

Skills

    SAS EG

    SAS Miner

    SQL

    Task Prioritization

    Staff Management

    Campaign Management

    Customer Segmentation

    Analytical Thinking

    Multitasking Abilities

    Hiring and Training

Certification

Part of ICF Accredited Coach Training Program (ACTP)

Timeline

Part of ICF Accredited Coach Training Program (ACTP)

07-2024

CRM Analytic and Data Science Senior Manager

TEB
02.2021 - Current

Analytical CRM Manager

TEB
12.2015 - 02.2021

Data Strategy Manager

TEB
12.2013 - 12.2015

Analytic CRM Manager

TEB
02.2011 - 12.2013

Analytic CRM Asistant Manager

Fortis
12.2007 - 02.2011

MBA -

Bilgi University
04.2001 -

Bachelor of Science - Econometrics

Dokuz Eylül University
04.2001 -

High School Diploma -

İstek Vakfı Özel Uluğbey
04.2001 -
Berna TunaCRM Analytics And Data Science Senior Manager