Berna Naldemirci Taş

Voice of Customer studies, tracking NPS results, making inhouse qualitative & quantitative researches (Surveys, shop-along, interviews, observation in stores)

Using AI tool to detect the problem that consumers face with, determine the topics and offering strategies to reach good customer experience

Collaborating with other teams, preparing research methodologies according to the needs of company,

Preparing scripts, question forms, analyzing insights, reporting and presentation

Working with third parties

Creating customer journey maps

Monitoring projects

Understanding brands' needs/current condition in the market, accordingly designing research methodologies, moderation, analyzing and reporting

Conducting focus group discussions, in-depths, shop-alongs, customer journey interviews and making curation

Working with quantitative teams to analyze data

Specialized in FMCG, GSM, clothing, banking sectors

Monitoring projects

Understanding brands' needs/current condition in the market, accordingly designing research methodologies, moderation, analyzing and reporting

Conducting focus group discussions, in-depths, shop-alongs, Zmet interviews