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Turgut Berkin Can
Digital Strategy, Marketing & Growth Consultant
Istanbul,34
Summary
As a Digital Strategy, Marketing & Growth Consultant I help companies increase their marketing and sales capabilities. With over 9 years of experience in the field, I have developed and implemented effective digital strategies, marketing campaigns, and growth initiatives for various clients across different industries and markets.
My core competencies include target audience analysis and research, brand strategy creation, KPI setting, competitor and market analysis, digital channels management, performance marketing management, conversion rate optimization, funnel analysis, analytic reporting, tagging and tracking, and performance tracking and reporting. I have expertise in various digital marketing tools and platforms, such as Facebook Ads Manager, Google Analytics, Insider, Adwords, Hotjar, and more.
I also have a passion for music and media, and I run my own online radio station as an editor-in-chief and DJ. I hold an MBA degree from Concordia University Chicago, with an additional focus on digital marketing.
Overview
7
7
years of professional experience
4
4
Languages
Work History
Digital Strategy, Marketing & Growth Consultant
Self Employed
08.2022 - Current
- Digital Strategy, Marketing & Growth Consultancy with the goal to help companies to increase Marketing & Sales capabilities.
- Focusing on understanding client's objectives and desired goals, recognizing its key challenges and providing strategic advice that generates results and drives financial success.
Strategy & Digital Growth Consultant
BlackBox & Co. , Contracted
08.2022 - Current
- Identify the correct digital growth and transformation path a company should take through intensive market research, collection and analysis of internal and external data, and an unbiased perspective of digital growth opportunities.
Marketing & Business Development Team Lead
Nove Group , Full-Time
01.2022 - 09.2022
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Digital Account Manager
Hype - Data Driven Marketing Agency , Full-Time
12.2017 - 01.2022
- Developed and implemented successful digital marketing campaigns to drive customer engagement, increase ROIs and brand awareness.
- Full funnel responsibility for global brands in Turkish market.
- Led and managed PPC, SEO, Analytics and Branding teams to plan and implement projects.
Digital Marketing Specialist
ParadigmNEXT Chicago, Full-Time
08.2016 - 06.2017
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Education
MBA - Business Administration & Digital Marketing
Concordia University Chicago
Chicago 04.2001 -
Bachelor of Science - Political Science And Government
Bilkent University
Ankara 04.2001 -
High School Diploma -
TED Ankara College Foundation Schools
Ankara 04.2001 -
Skills
Lead Generation
Websites
Software
Meta Ads
Insider
Hotjar
Criteo
Power BI
Firebase
Power BI
TikTok Ads
Timeline
Digital Strategy, Marketing & Growth Consultant
Self Employed
08.2022 - Current
Strategy & Digital Growth Consultant
BlackBox & Co. , Contracted
08.2022 - Current
Marketing & Business Development Team Lead
Nove Group , Full-Time
01.2022 - 09.2022
Digital Account Manager
Hype - Data Driven Marketing Agency , Full-Time
12.2017 - 01.2022
Digital Marketing Specialist
ParadigmNEXT Chicago, Full-Time
08.2016 - 06.2017
MBA - Business Administration & Digital Marketing
Concordia University Chicago
04.2001 -
Bachelor of Science - Political Science And Government
Bilkent University
04.2001 -
High School Diploma -
TED Ankara College Foundation Schools
04.2001 -