Berkay Ozcan
Performance Marketing Expert
Istanbul
Summary
Dynamic and results-oriented digital marketing professional with a robust foundation in data-driven strategies, seeking to leverage expertise as a Performance Marketing Expert within a large organization. Proficient in data analysis and campaign optimization, dedicated to harnessing insights to drive impactful results across paid advertising channels. A collaborative team player adept at working with cross-functional teams to ensure seamless campaign execution and the achievement of strategic objectives. Committed to delivering measurable outcomes that enhance overall marketing performance and contribute to organizational success.
Overview
7
7
years of professional experience
6
6
Certifications
Work History
Performance Marketing Expert
Independent Contractor
01.2025 - Current
- Started freelancing to provide digital marketing and audit services.
- Mostly helping companies audit their data tracking and ad setup.
- Ensuring tag manager and pixel connections are working seamlessly.
- Providing marketing research and targeting tips to clients.
- Making sure their campaigns structure aligns with their KPI
Performance Marketing Team Lead
Goodlook Clinic
12.2023 - 01.2025
- Generated potential customer leads through SEM and social media marketing.
- Lowered costs on digital operations and lead generation processes with campaign and LP optimizations. Greatly increased the patient flow from international target locations.
- Consistently delivered strong performance by reducing marketing and CRM costs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Managed budgets well over 100.000$/M
Performance Marketing Team Lead
Inci Diş Türkiye & Inci Dis International
07.2022 - 01.2025
- Starting as a freelancer, I quickly rose through the ranks to a management position due to the value I brought to the company.
- My success in increasing domestic patient flow led me to take on the additional responsibility of leading the international department.
- Created a B2B revenue stream for the company alongside the pre-existing B2C revenue.
Digital Marketing Specialist
Destex Digital
04.2022 - 01.2023
- I was responsible for a wide client portfolio. I was creating and maintaining e-commerce and marketing campaigns for my customers.
- I also took part in the company's Web3 project, portuma.com/portoken.com.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Digital Marketing Specialist
Midas Türkiye
11.2021 - 03.2022
- I managed every aspect of the company's digital operations, along with franchising and marketing. Generated leads for repair shops and franchise candidates.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Created social media content with innovative brand messaging to support new product launches.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Digital Marketing Specialist
Heeybe.com
02.2021 - 08.2021
- Since the first days of heeybe.com, a Start-up Project, I have been involved in digital marketing, social media management, mobile application development processes and international communications.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
Digital Marketing Specialist
Freelancer
04.2018 - 01.2021
- Provided Freelance Digital Marketing solutions to small businesses for e-commerce and marketplaces.
Education
Associate of Science - Web Design and Coding
Anadolu University
Ankara01.2021
Skills
Search Engine Marketing (SEM)
Certification
Google Ads Video Certification
References
Please contact me for reference information
CONTACT ME FOR FURTHER INFORMATION
- Preferred Channel of Comm: Phone Calls
- Availability: 9am to 8pm Turkish Time
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Contract WorkFull TimePart TimeLocation Preference
RemoteHybridSalary Range
$45000/yr - $100000/yrImportant To Me
Flexible work hoursWork-life balanceWork from home optionQuote
Judge a man by his questions rather than his answers.
Voltaire
Languages
English
Turkish
Software
Google Ads Editor
Timeline
Performance Marketing Expert
Independent Contractor
01.2025 - Current
Performance Marketing Team Lead
Goodlook Clinic
12.2023 - 01.2025
Performance Marketing Team Lead
Inci Diş Türkiye & Inci Dis International
07.2022 - 01.2025
Digital Marketing Specialist
Destex Digital
04.2022 - 01.2023
Digital Marketing Specialist
Midas Türkiye
11.2021 - 03.2022
Digital Marketing Specialist
Heeybe.com
02.2021 - 08.2021
Digital Marketing Specialist
Freelancer
04.2018 - 01.2021
Associate of Science - Web Design and Coding
Anadolu University