Technology
Berkay Aydemir
Digital Marketing & Conversion Systems Specialist
Bursa,16
Summary
I took part in many projects on performance digital marketing, SEO and data analysis specific to the B2B sector and managed the processes. I advise in creating the vision for a business to rise in the digital world. I enjoy taking part in global projects in the field of b2b.
Adept at driving significant market growth, I leveraged Google Analytics & ADS and Agile project management at Serenay Yazılım to enhance digital strategies, achieving a notable increase in conversion rates. My expertise in CRM management and team building has consistently delivered above-target results, showcasing my ability to adapt and excel in dynamic environments.
Overview
7
7
years of professional experience
8
8
Certifications
Work History
Digital Marketing Director
Serenay Yazılım
10.2021 - Current
- Improved lead generation by designing and implementing email marketing campaigns.
- Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
- Designed impactful landing pages that effectively captured leads while showcasing the company''s unique offerings.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
- Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
- Coached junior team members on best practices, contributing to their professional growth within the organization.
- Implemented A/B testing methodologies to optimize conversion rates on key website elements such as CTAs, images, and headlines.
- Led a team of marketing professionals to deliver high-quality digital initiatives for optimal results.
- Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
- Optimized website performance and user experience through strategic SEO implementation.
- Conducted market research to identify new opportunities and inform strategic decisionmaking.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Enhanced customer engagement through targeted social media campaigns and content creation.
- Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts.
- Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
- Created email blast campaigns to target key customers.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Improved website visibility through development and implementation of SEO strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Digital Marketing Consultant
Serbest
01.2018 - Current
- Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Implemented new strategies to improve click-through rates and conversion.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Created compelling blog content to position the company as an industry thought leader and attract organic website traffic.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Generated high-quality leads by implementing targeted email marketing campaigns.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
- Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
- Designed eye-catching graphics for use across various digital platforms, improving overall branding consistency.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
- Increased open rates with compelling subject lines for email campaigns that drove click-throughs and conversions.
- Increased website traffic by implementing effective search engine optimization strategies.
- Improved audience targeting by segmenting marketing lists based on demographic information and behavioral data.
E-Commerce Executive
MK Explosive Industry
01.2018 - 09.2018
- Analyzed e-commerce data to identify trends, making informed decisions for inventory management and pricing adjustments.
- Optimized paid advertising efforts across various digital channels, resulting in a higher return on investment.
- Managed multiple vendor relationships to maintain optimal stock levels and negotiate favorable terms for the company.
- Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters.
- Streamlined order fulfillment processes, reducing shipping times and increasing customer satisfaction ratings.
- Monitored online feedback provided by customers regarding services and products to identify points for improvement.
- Created lead-converting landing pages and keyword-rich pages that won high ranks on Google.
- Boosted online sales by implementing effective marketing strategies and optimizing product listings.
- Collaborated with cross-functional teams to launch new products, ensuring high-quality listings and timely promotions.
- Worked with third-party partners to coordinate website promotional activity.
- Enhanced user experience with seamless website navigation, improving customer satisfaction and retention.
- Implemented search engine optimization techniques, increasing organic traffic and improving overall website visibility.
- Created and maintained corporate website content with accurate prices, products and contact information.
- Spearheaded loyalty rewards program initiatives that incentivized repeat customers; fostering brand loyalty and long-term growth.
- Developed successful email marketing campaigns for increased customer engagement and repeat purchases.
- Utilized Google Analytics to monitor web performance metrics regularly; adjusting strategies as needed to meet objectives.
- Reduced cart abandonment rate by streamlining checkout process; enhancing buyer confidence throughout transaction journey.
- Coordinated special promotions during seasonal events or holidays, driving additional revenue for the business.
- Analyzed consumer demographics and weekly site metrics to correlate trends in sales and site visits.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
Education
No Degree - Halkla İlişkiler Ve Reklamcılık
Akdeniz Üniversitesi – Halkla İlişkiler Ve Reklamc
ANTALYA 04.2001 -
Skills
CRM Management
Paid Advertising
Mobile marketing
HTML and CSS Knowledge
Customer Segmentation
Multilingual Communication
Google Analytics & ADS
E-commerce strategy
Conversion Rate Optimization
Email marketing campaigns
Data-driven decision-making
Search Engine Optimization
Teamwork and Collaboration
Time Management
Problem-Solving
Social Media Strategy
Excellent Communication
Decision-Making
Client Relationship Management
Adaptability and Flexibility
Organizational Skills
Market Research
Marketing Plan Development
Marketing and Advertising
Certification
Pazarlama Yönetimi
Interests
Music
Gaming
Timeline
Digital Marketing Director
Serenay Yazılım
10.2021 - Current
Pazarlama Yönetimi
01-2021
Satış ve Satış Yönetimi
01-2021
Temel SEO Eğitimi
01-2021
Etkili İletişim Teknikleri
01-2021
360 Dijital Pazarlama
01-2021
Uygulamalı Web Geliştirme
01-2021
Finansal Okuryazarlık
01-2021
Tasarım Odaklı Düşünme
01-2021
Digital Marketing Consultant
Serbest
01.2018 - Current
E-Commerce Executive
MK Explosive Industry
01.2018 - 09.2018
No Degree - Halkla İlişkiler Ve Reklamcılık
Akdeniz Üniversitesi – Halkla İlişkiler Ve Reklamc
04.2001 -