Functional Fitness
Berfin Yılmaz
Istanbul
Summary
Successful Executive with over 5 years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-cultural team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
International E-Commerce Executive
LC WAIKIKI
Istanbul, 34
08.2022 - Current
- Optimizing and modifying the existing product listing & prices on the website to increase the product visibility
- Bringing market insights and dig out market trends to translate into solid opportunities and synergies in website (new product ideas, product/pack formats, trend analysis)
- Following online and offline competitors to perform competitor analysis by category, campaign and discount
- Leading campaign plan and increasing site traffic, tracking CPC metrics
- Reduced operational costs with effective budget management and resource allocation strategies.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Boosted team productivity by providing comprehensive training, mentorship, and performance evaluations.
- Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
- Fostered culture of innovation that led to development of several successful new product offerings.
International Sales and Planning Senior Specialist
LC WAIKIKI
01.2019 - 08.2022
- Conducted thorough market research to identify new business opportunities, leading to increased revenue streams.
- Streamlined internal processes for improved operational efficiency and cost savings.
- Making next year's stock mix collaboratively with related departments and being a coordinator between global planning and capacity planning teams.
- Keeping in touch with the related countries through area commercials and collaboratively decide the in season and next year's needs.
- Contributing business analytics/intelligence teams to create perfect reporting and work systems.
- Optimized resource allocation through careful analysis and data-driven decision-making, maximizing departmental efficiency.
- Enhanced team productivity by implementing efficient project management strategies.
Digital Marketing Assistant
Insell GmbH
05.2018 - 01.2019
- Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and impact.
- Monitored industry trends and competitor activity to stay ahead of emerging digital marketing best practices.
- Improved conversion rates by designing and testing engaging landing pages.
- Evaluated campaign performance using various analytical tools, providing valuable insights for future optimizations.
Education
Industrial Engineering (BSc) -
Istanbul Arel University
Istanbul 01.2014 - 04.2018
Digital Marketing Management - undefined
Istanbul Technical University
01.2023 -
Skills
Google AdWords Advertising
Supply Chain Management
Branding
Revenue Generation
Sales Analysis
Growth Planning
Similarweb
Web Scraper
SEO, SEM
Semrush
Driving License B
Google Analytics
Google AdWords Advertising
Certification
Digital Marketing Management
Interests
Tennis
Timeline
Digital Marketing Management
09-2023
Digital Marketing Management - undefined
Istanbul Technical University
01.2023 -
International E-Commerce Executive
LC WAIKIKI
08.2022 - Current
International Sales and Planning Senior Specialist
LC WAIKIKI
01.2019 - 08.2022
Digital Marketing Assistant
Insell GmbH
05.2018 - 01.2019
Industrial Engineering (BSc) -
Istanbul Arel University
01.2014 - 04.2018