Berfin Irmak Özcan

- Strategy development aligned with KPIs, performance control (CPC, CPL).

- Competitor analysis and positioning strategy.

- Platform-based media planning and execution.

- Pop-up, push, and email campaign implementation.

- Collected and analyzed Web metrics such as visits, time on site and page views per visit.

- Cross-team collaboration with a 360 marketing approach.

- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.

- Optimized e-commerce campaigns through A/B testing to increase online sales.

- Strengthened online presence by creating engaging social media content and managing multiple platforms.

- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.

- Managed 30+ brands ad and social campaigns across local and global markets.

- Delivered SEO-friendly content and visibility strategies.

- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

- Created social media content with innovative brand messaging to support new product launches.

- Created Pay-Per-Click campaigns to drive targeted traffic to company website.

- Implemented new strategies to improve click-through rates and conversion.

- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.

- Increased brand awareness with ambassador partnerships and targeted email campaigns.

- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.

- Wrote SEO content for Trendyol, Hepsiburada, Defacto to boost organic traffic.

- Authored and edited original content across diverse media formats.

- Boosted website traffic through the creation and optimization of SEO-friendly articles and headlines.

- Optimized content with key search terms to drive traffic and online visibility.