Bengu Yelkenci

• Contributed to brand communication across digital channels, ensuring consistent messaging for international audiences
• Collaborated with content and email teams to align communication with brand tone and narrative
• Translated audience and media insights into content and communication improvements
• Supported paid amplification as a distribution tool to extend the reach of brand-led content.

• Supported brand visibility and recognition through consistent messaging across digital platforms
• Contributed to content planning and creative direction based on audience behavior and feedback
• Helped translate performance insights into communication and messaging improvements
• Worked closely with creative and operational teams to maintain brand consistency

• Planned and executed social content calendars to strengthen brand engagement
• Adapted brand messaging across different sectors while respecting brand identity and tone
• Monitored cultural and audience trends to inform communication direction
• Collaborated with internal teams and clients to ensure content relevance and quality

• Conducted market research and SWOT analysis to support brand positioning and communication decisions
• Supported content and messaging strategy through audience and engagement analysis
• Prepared reports focused on communication effectiveness and audience insight rather than pure performance metrics

• Prepared and revised marketing inserts based on feedback, improving clarity and engagement.
• Compiled detailed reports from focus group discussions, providing actionable insights for the marketing team.