Summary
Overview
Work History
Education
Skills
Activities
Personal Information
Software
Interests
Timeline
Generic
Bengisu Elif Sözer

Bengisu Elif Sözer

E-Activation Manager
Mannheim

Summary

Experienced brand activation expert with a proven track record of driving impactful marketing initiatives. Skilled in strategic planning, consumer engagement, and project management, consistently delivering results through collaboration and adaptability. Recognized for effective team leadership and creativity in brand storytelling, with a results-oriented approach that aligns with business goals. Developed skills in strategic planning, market analysis, and brand engagement within a collaborative and fast-paced marketing environment. Demonstrated ability to lead cross-functional teams and execute successful campaigns. Seeking to transition into a new field, leveraging these transferable skills to drive impactful outcomes. Results-driven marketing professional with a solid foundation in brand activation and campaign execution. Known for optimizing brand initiatives and driving consumer engagement. Brings a strong focus on team collaboration, adaptability, and achieving results within dynamic environments. Personable and innovative professional with a keen eye for detail and creativity in marketing initiatives. Well-versed in consumer behavior and market research, with proven skills in campaign planning and execution. Dedicated to driving brand engagement and delivering measurable results. Experienced with brand strategy development, consumer engagement, and project management. Utilizes effective communication and leadership skills to drive successful brand campaigns. Boasts a track record of enhancing brand presence and fostering team collaboration.

Overview

7
7
years of professional experience
10
10
years of post-secondary education
3
3
Languages

Work History

E-Activation Manager

Reckitt
06.2024 - Current
  • Ensures activity grid per customer per brand in cooperation with account managers and Offline TMM Manager.
  • Formula mastery: constantly monitors and acts on formula, partnering with PX, sales and marketing to improve KPIs.
  • High engagement with partnership teams of customers to ensure e2e collaboration, ecommerce KPI optimization, data partnership and implementation of brand-segment priorities.
  • Lead quarterly business review, half business review and JBP meetings with key customers to align joint growth plans.
  • In Platform Activation: defines and implements activation strategy by channel based on insights and objectives.
  • 5P + C delivery: Presence, Placement, Product, Promotion, Performance Marketing and Content.
  • For local launch (eg: embellishment), be the local project owner and coordinator.
  • Leads all brand assets creations on do phase of the funnel in collaboration with performance marketing and graphic designer
  • Track performance vs KPI and propose corrective actions to maximise impact.
  • Media investments: define strategy, propose budget, campaigns set up, management and optimization.
  • Test and learn; propose new approaches, test them and scale if successful together with Performance Marketing Manager
  • Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes - and support trade spend optimization objectives.
  • Take an analytical and evidence-led approach to Performance Marketing team; own in platform spend; maintain forward forecast by Brand / Brand Segment at SKU level.
  • Have deep understanding of SKU prioritization based on Traffic & Conversion rate trends • Work with platforms for improved Traffic & Sales attribution & Data partnership - maximizing spend with clear attribution model and minimizing spend where unclear for specific accounts (marketplace, on-demand)

E-Commerce Account Manager

Reckitt
12.2022 - 05.2024
  • Account management of Marketplace & Ondemand customers (Getir & Trendyol & Amazon)
  • Formulate and execute annual sales, marketing, and promotional strategies/plans for key customer accounts; focus on digital marketing, pricing/programming, online discoverability, content optimization, and online ratings & reviews.
  • Develop long-term eCommerce relationships in order to achieve the targeted sales revenue by increasing the brand's online presence
  • Lead & coordinate omni-channel growth plans and events in a cross-functional environment
  • Lead and negotiate eJBP's with eCommerce partners
  • Work closely with online business development, marketing and category teams for agreements on performance KPIs, online visibility, CRM, and co-funded investment strategy
  • Maximized revenue potential by analyzing sales data to identify underperforming items or categories in need of strategic attention or promotion adjustments.

E-Commerce Account Executive

Reckitt
11.2021 - 12.2022
  • Account management of Marketplace & Ondemand customers (Trendyol & Yemeksepeti &Amazon)
  • Establish annual joint business plans with key customers and execute the plan accordingly
  • Management of Budget & Planning of sales activities including gross sales; net revenue and trade investment
  • Assess Digital 4P Performance
  • Managing e-com campaigns with key partners-audience behavior based, to support strategic KPI's of retention & acquisition, while tracking conversions and ROI for new insights and key learning
  • Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, performance, checkout funnel and promotional campaigns

Account Executive

Reckitt
06.2020 - 11.2021
  • Traditional Trade Accounts & Distributor Management ( Happy Center, Çağrı, Onur Özen, Özdilek, Kim)
  • Achieve maximum sales profitability, growth and account penetration
  • Establish, develop and maintain business relationship with existing/prospective customers to generate improved market shares and increased sales for Reckitt products
  • Set and implement business plans with key stores
  • Meet budgets and set priorities with focus on market shares, profitability and results
  • Team management experience on hand (One Sales Trainee Direct Report, Five Field Executive Indirect Report)

Key Account Specialist

Henkel Beauty Care
06.2019 - 06.2020
  • Traditional Trade Accounts & Distributor Management
  • Organizing promotional events and interacted with community to increase sales
  • Devised sales strategies to increase points of distribution, shelf space, product positioning
  • Consumer awareness, trial, conversion and user acquisition
  • Grew retail sales volume in assigned territory through strategic budgeting

Sales Intern(Perfumery Channel)

Henkel Beauty Care
06.2018 - 06.2019

Education

Bachelor of Science - International Trade

Bogazici University
Istanbul
01.2014 - 01.2019

High School Diploma -

Kadıköy Anadolu High School
Istanbul
01.2009 - 01.2014

Skills

    Advanced in MS Office

    e-Commerce

    Operations management

    Team leadership

    Strategic planning

    Decision-making

    Performance management

    Business development

    Project management

    Marketing

Activities

  • 05/01/15, 05/01/17, General Secretary, Engineering Society, Bogazici University
  • 05/01/16, 05/01/17, President, Board of European Student of Technology, Bogazici University
  • 09/01/14, 05/01/18, Ski Team Member

Personal Information

  • Place of Birth: Turkiye
  • Date of Birth: 01/24/95
  • linkedin.com/in/bengisusozer

Software

MS Office

Power Bi Analysis

Interests

Skiing

Gastronomy

Travelling

Taking Photos

Theatre

Timeline

E-Activation Manager

Reckitt
06.2024 - Current

E-Commerce Account Manager

Reckitt
12.2022 - 05.2024

E-Commerce Account Executive

Reckitt
11.2021 - 12.2022

Account Executive

Reckitt
06.2020 - 11.2021

Key Account Specialist

Henkel Beauty Care
06.2019 - 06.2020

Sales Intern(Perfumery Channel)

Henkel Beauty Care
06.2018 - 06.2019

Bachelor of Science - International Trade

Bogazici University
01.2014 - 01.2019

High School Diploma -

Kadıköy Anadolu High School
01.2009 - 01.2014
Bengisu Elif SözerE-Activation Manager