Bengisu Başkaya

• Drive client success by optimizing ad performance through strategic insights, data analysis, and effective campaign management
• Ensure seamless execution and boost engagement with innovative, solution-oriented approaches
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.

• Manage markets in Turkey, Baltics, Africa, enhancing client relations and satisfaction.
• Renewed 9 of 11 publisher contracts, boosting revenue by 48%.
• Develop strategic roadmaps, deliver impactful presentations.
• Cultivate strong ties with key decision-makers.
• Drive measurable results in client engagement.

Company Overview: PepsiCo & Fritolay

• Lead digital media campaigns, optimize ads for engagement and brand awareness, and deliver detailed performance reports
• Streamlined campaign reporting processes and developed actionable insights, enabling strategic decision-making for brand growth initiatives
• Pioneered new targeting approaches across digital channels, resulting in improved audience engagement and strengthened brand presence

• Company Overview: Unilever
• Execute digital campaigns for Unilever Beauty and Personal Care, craft multichannel strategies, and analyze paid media effectiveness
• Spearheaded cross-platform marketing initiatives, delivering comprehensive analytics reports to enhance campaign effectiveness and ROI
• Pioneered strategic digital solutions across beauty and personal care segments, driving brand engagement through integrated marketing approaches

• Support mock-ups, email campaigns, and social media content, conduct competitor research, expand marketing channels, and manage vendor communications