Summary
Overview
Work History
Education
Skills
Timeline
Generic
Bener Onentasci

Bener Onentasci

Sales & Pricing Professional
Istanbul

Summary

A graduate of Economics from one of the best university in Turkey, METU & dedicated, goal-oriented and highly resilient professional with 4.5+ years experience in Sales, Business Development,Pricing who is looking forward to bring analytical and problem solving skills to businesses with multinational & multicultural environment.

Overview

6
6
years of professional experience
11
11
years of post-secondary education
3
3
Languages

Work History

Regional Sales Manager

Procter&Gamble
Ankara
10.2022 - Current
  • Managing P&G Distributor Business with full portfolio over $100MM/year in Central Anatolia & Black Sea Regions (27 Cities) for both direct&indirect channels
  • Responsible for tracking distributor stock & stockflow, instore metrics, sales support budgets & allocations, meeting & exceeding volume sales targets
  • Recommending go to market strategies’ execution by deep diving channel-based business,distribution & coverage opportunities and by leveraging organizational and multi-functional capabilities of distributor
  • Quarterly spending analysis through PowerBI & Salesforce to be complaint with Fair & Justifiable principle
  • On top of above responsibilities; provide solutions to digitalize P&G and Distributor Business and reduce complexity by creating value added projects like; Active Coverage Report, Digital Sales Planner(on PowerBI)

Account Manager - Cash&Carry

Procter&Gamble
Istanbul
08.2021 - 09.2022
  • Managed and lead sales operations with BTT and METRO for Paper, Beauty, Grooming & Health categories with total sales of $19MM / year
  • P&G’s corporate SPOC for Cash & Carry team & Led all commercial relations with BTT and METRO in terms of annual topline and bottomline projections, promotion plans, exclusive initiative plans,category growth projects and in-store priorities
  • Conducted joint business plan meetings by including core team, P&G multifunctional and category teams to the process to align with BTT and METRO top management on annual plans, projections & trade terms
  • Lead local executions of ICA (International Central Agreement between METRO and P&G Global)
  • Lead launch of METRO Online for P&G categories by recommending P&G E-Commerce go-to-market strategies.

Market Strategy & Planning Manager

Procter&Gamble
Istanbul
02.2021 - 07.2021
  • Responsible for channel-based go-to-market strategy of Istanbul Region for T1 & HFS channel
  • Management of sales support budgets & allocations through Salesforce
  • Spending analysis through PowerBI to be compliant with Fair & Justifiable principle

Sales Management Trainee

Henkel
Istanbul
06.2020 - 01.2021
  • Continue to work with the same responsibilities in Istanbul Region

Sales Management Trainee

Henkel
Ankara
03.2019 - 06.2020
  • Started Sales Management Trainee Program as a Field Representative
  • Assuming Administrative Manager responsibility for the Sales Support Team (6 Henkel Market Represantative)
  • Planning in store activities to increase sell out level
  • Carrying out promotional activities for the responsible stores in accordance with the information provided by the Regional Field Manager
  • Being accountable for the implementation of planograms across the responsible stores provided by Brand Managers
  • Taking customer orders that will provide all listed products availability at customer’s store/shelf
  • Gaining comprehensive insight on Henkel’s sales operations
  • Collecting data from the field

Student Assistant

METU
Ankara
02.2018 - 06.2018

ECON 361 - Economic Thought - 1

Logistics Intern

Henkel
Ankara
09.2016 - 05.2017
  • Managing the disposal process for broken and returned products
  • Supporting the evaluation and measurements of the value added service
  • Documentation of returned products received from Key Accounts into SAP
  • Weekly Physical Inventory Counting and Systemic Counting through SAP
  • Overall controlling and following-up of the transport documents
  • Given a project to suggest some solutions for more cost-efficient shipment plans
  • Within the scope of this project;
  • Customized the must stock list (MSL) for each distributor since they are unique by their regions
  • Rearranged the minimum inventory levels for these MSLs by the number of sales
  • Created an assistant in MS Excel that suggest a time frame for shipment by using above data

Sales Intern

Dogus Auto - Volkswagen
Ankara
06.2016 - 08.2016
  • Giving brief information about VW cars to the customers
  • Maintaining and developing relationships with customers
  • Providing feedback on future buying trends
  • Gathering market and customer information
  • Recording sales and order information and sending copies to the sales office

Pricing Intern

BP
Istanbul
06.2015 - 12.2015
  • Responsible for reconstruction of rebate procedure and given a project to create a new format to support rebate validation for the BP Internal audit of 2016
  • Within the scope of this project;
  • Worked closely with Sales, Pricing, Investment and Finance departments
  • Analyzed Castrol’s sales contracts to integrate official rebate values to the new format
  • Had weekly meetings with Finance Manager to understand the needs of Finance Department for the new rebate format
  • Had 1 to 1 meetings for rebate validation with all Segment (B2B, Workshop, Retail etc.) Managers,Key Account Managers and Area Sales Managers of Castrol
  • Generated a new format in MS Excel with macros and drop down lists which is still in use as of 2020

Education

Bachelor of Science - Economics

Middle East Technical University
Ankara,Turkey
09.2011 - 01.2019

High School Diploma -

Adana Piri Reis Anatolian High School
Adana,Turkey
09.2007 - 06.2011

Skills

    Key Account Management

Timeline

Regional Sales Manager

Procter&Gamble
10.2022 - Current

Account Manager - Cash&Carry

Procter&Gamble
08.2021 - 09.2022

Market Strategy & Planning Manager

Procter&Gamble
02.2021 - 07.2021

Sales Management Trainee

Henkel
06.2020 - 01.2021

Sales Management Trainee

Henkel
03.2019 - 06.2020

Student Assistant

METU
02.2018 - 06.2018

Logistics Intern

Henkel
09.2016 - 05.2017

Sales Intern

Dogus Auto - Volkswagen
06.2016 - 08.2016

Pricing Intern

BP
06.2015 - 12.2015

Bachelor of Science - Economics

Middle East Technical University
09.2011 - 01.2019

High School Diploma -

Adana Piri Reis Anatolian High School
09.2007 - 06.2011
Bener OnentasciSales & Pricing Professional