Beliz Sarıkaya Arslan
Digital Marketing Executive
Istanbul
Overview
9
9
years of professional experience
6
6
years of post-secondary education
13
13
Certifications
3
3
Languages
Work History
Digital Marketing Executive
Doğuş Hospitality & Retail Group
03.2023 - Current
- Managing budgets and campaigns across all digital channels to ensure a strong return on investment.
- Planning, executing, and optimizing campaigns to achieve key traffic KPIs through paid, organic, and owned media channels.
- Leading all digital campaigns in order to drive acquitions, conversions and sales on websites.
- Monitoring and analyzing the performance of digital marketing campaigns using various analytics tools, such as Google Analytics, to optimize campaign performance and ROI.
- Collaborating with performance marketing agencies to optimize campaigns and increase traffic and sales.
- Working closely with other teams, such as design and content, to develop creative assets and content for digital marketing campaigns.
- Staying updated with the latest trends and best practices in digital marketing and suggesting new strategies to improve campaign performance.
- Conducting market research to identify growth opportunities and new digital marketing channels.
Preparing reports on campaign results and suggesting improvement ideas.
Ads Operation Manager
Huawei
6 2022 - 02.2023
- Managing advertising operations and monitoring their performance.
- Supervising the processes of planning, executing, and optimizing advertising campaigns.
- Ensuring effective management of advertising budgets and meeting targeted KPIs.
Staying up-to-date on advertising platforms and tools, and researching innovative solutions to continuously improve advertising strategies. - Directly communicating with advertisers to understand their needs and provide strategic advice.
- Conducting data analysis to analyze and report advertising performance.
- Identifying, documenting, and continuously improving advertising operation processes by adopting best practices and automation.
- Managing high-volume advertising campaigns for multiple clients, ensuring timely delivery and accurate targeting.
Senior Programmatic Executive
OMD Turkey
06.2021 - 06.2022
Senior Performance Marketing Executive
Mindshare Medya Hizmetleri A.Ş
11.2020 - 06.2021
Performance Marketing Executive
Mindshare Medya Hizmetleri A.Ş
07.2018 - 10.2020
- Managing social, performance and branding campaigns using various numbers of platforms
- Setting up and optimize campaigns towards brands needs
- Measuring and reporting performance of digital marketing campaigns based on KPIs
- Generating campaign insights for strategy teams to plan their future campaigns better
- Executed a first ever programmatic promo campaign for Magnum
- For more info please visit https://www.thetradedesk.com/us/news/mindshare-reaches-new-audiences-for-magnum-ice-cream
- Leading an RPA project to reduce time spent on reporting
Account Manager
Creatorstation Yetenek Yönetimi Hizmetleri A.Ş
06.2017 - 07.2018
- Influencer marketing experience in various categories such as beauty/fashion, gaming, entertainment, travel
- Developing tailor-made projects to create successful collaborations between national/international brands and Youtubers/Influencers
- Manage and analyze influencer campaigns
- Analyze KPI, Retention Data, CPV and more
- Preparing project concepts and proposals according to the specific targets
- Business development
- Create successful relationships between influencers and brands
- Attend video shootings, making sure everything works in harmony.
Marketing and Communications Intern
Caribou Coffee,Global Kahve Tic. A.Ş
08.2015 - 11.2015
- Preparing and sending visuals in branch.
- Preparing seasonal product visuals.
- Weekly customer survey presentations.
- Arranging and tracking social media campaigns.
- Assisting in preparation for coffee festivals
Marketing and Communications Intern
Enerjisa Elektrik Tic. A.Ş
06.2015 - 08.2015
- Preparing pamphlets for customer service centers
- Assisting in preparation for launching events
- Preparing promotional products
- Doing competitor research
- Assisting in annual budget planning.
Education
Master of Arts - Interactive Marketing
Istanbul Bilgi University
10.2017 - 05.2018
Bachelor of Science - International Business Management (German)
Yeditepe University
09.2010 - 05.2016
Skills
Campaign Manager
Facebook Business Manager
Google My Business
MS Office Programs
MOAT
Integral Ad Science
Twitter
Google Ads
Huawei Ads
DoubleVerify
Adjust
Appsflyer
Adform
Sizmek
Certification
Amazon - Amazon DSP Campaigns Certification
Timeline
Digital Marketing Executive
Doğuş Hospitality & Retail Group
03.2023 - Current
Amazon - Amazon DSP Campaigns Certification
05-2022
Adform - Ad Serving Fundamentals
06-2021
Google - Display & Video 360
06-2021
Google - Campaign Manager Certification
06-2021
Senior Programmatic Executive
OMD Turkey
06.2021 - 06.2022
Senior Performance Marketing Executive
Mindshare Medya Hizmetleri A.Ş
11.2020 - 06.2021
Twitter - Twitter Flight School Video Badge
09-2020
The Trade Desk - Edge Academy Certified: Data-Driven Planning
05-2020
The Trade Desk - Edge Academy Certified: Marketing Foundations
06-2019
The Trade Desk - Trading Academy Certified – Connected TV
06-2019
The Trade Desk - Trading Academy Certified – Practitioner
06-2019
The Trade Desk - Trading Academy Certified – Specialist
06-2019
The Trade Desk - Trading Academy Certified – Strategist
06-2019
The Trade Desk - Trading Academy Certified - Professional
01-2019
Performance Marketing Executive
Mindshare Medya Hizmetleri A.Ş
07.2018 - 10.2020
Master of Arts - Interactive Marketing
Istanbul Bilgi University
10.2017 - 05.2018
Account Manager
Creatorstation Yetenek Yönetimi Hizmetleri A.Ş
06.2017 - 07.2018
Marketing and Communications Intern
Caribou Coffee,Global Kahve Tic. A.Ş
08.2015 - 11.2015
Marketing and Communications Intern
Enerjisa Elektrik Tic. A.Ş
06.2015 - 08.2015
German(B2) Language School / Sprachcaffe Düsseldorf
08-2013
Bachelor of Science - International Business Management (German)
Yeditepe University
09.2010 - 05.2016
Ads Operation Manager
Huawei
6 2022 - 02.2023