Overview
Work History
Education
Skills
Certification
Timeline
Generic

Beliz Sarıkaya Arslan

Digital Marketing Executive
Istanbul

Overview

9
9
years of professional experience
6
6
years of post-secondary education
13
13
Certifications
3
3
Languages

Work History

Digital Marketing Executive

Doğuş Hospitality & Retail Group
03.2023 - Current
  • Managing budgets and campaigns across all digital channels to ensure a strong return on investment.
  • Planning, executing, and optimizing campaigns to achieve key traffic KPIs through paid, organic, and owned media channels.
  • Leading all digital campaigns in order to drive acquitions, conversions and sales on websites.
  • Monitoring and analyzing the performance of digital marketing campaigns using various analytics tools, such as Google Analytics, to optimize campaign performance and ROI.
  • Collaborating with performance marketing agencies to optimize campaigns and increase traffic and sales.
  • Working closely with other teams, such as design and content, to develop creative assets and content for digital marketing campaigns.
  • Staying updated with the latest trends and best practices in digital marketing and suggesting new strategies to improve campaign performance.
  • Conducting market research to identify growth opportunities and new digital marketing channels.
    Preparing reports on campaign results and suggesting improvement ideas.

Ads Operation Manager

Huawei
6 2022 - 02.2023
  • Managing advertising operations and monitoring their performance.
  • Supervising the processes of planning, executing, and optimizing advertising campaigns.
  • Ensuring effective management of advertising budgets and meeting targeted KPIs.
    Staying up-to-date on advertising platforms and tools, and researching innovative solutions to continuously improve advertising strategies.
  • Directly communicating with advertisers to understand their needs and provide strategic advice.
  • Conducting data analysis to analyze and report advertising performance.
  • Identifying, documenting, and continuously improving advertising operation processes by adopting best practices and automation.
  • Managing high-volume advertising campaigns for multiple clients, ensuring timely delivery and accurate targeting.

Senior Programmatic Executive

OMD Turkey
06.2021 - 06.2022

Senior Performance Marketing Executive

Mindshare Medya Hizmetleri A.Ş
11.2020 - 06.2021

Performance Marketing Executive

Mindshare Medya Hizmetleri A.Ş
07.2018 - 10.2020
  • Managing social, performance and branding campaigns using various numbers of platforms
  • Setting up and optimize campaigns towards brands needs
  • Measuring and reporting performance of digital marketing campaigns based on KPIs
  • Generating campaign insights for strategy teams to plan their future campaigns better
  • Executed a first ever programmatic promo campaign for Magnum
  • For more info please visit https://www.thetradedesk.com/us/news/mindshare-reaches-new-audiences-for-magnum-ice-cream
  • Leading an RPA project to reduce time spent on reporting

Account Manager

Creatorstation Yetenek Yönetimi Hizmetleri A.Ş
06.2017 - 07.2018
  • Influencer marketing experience in various categories such as beauty/fashion, gaming, entertainment, travel
  • Developing tailor-made projects to create successful collaborations between national/international brands and Youtubers/Influencers
  • Manage and analyze influencer campaigns
  • Analyze KPI, Retention Data, CPV and more
  • Preparing project concepts and proposals according to the specific targets
  • Business development
  • Create successful relationships between influencers and brands
  • Attend video shootings, making sure everything works in harmony.

Marketing and Communications Intern

Caribou Coffee,Global Kahve Tic. A.Ş
08.2015 - 11.2015
  • Preparing and sending visuals in branch.
  • Preparing seasonal product visuals.
  • Weekly customer survey presentations.
  • Arranging and tracking social media campaigns.
  • Assisting in preparation for coffee festivals

Marketing and Communications Intern

Enerjisa Elektrik Tic. A.Ş
06.2015 - 08.2015
  • Preparing pamphlets for customer service centers
  • Assisting in preparation for launching events
  • Preparing promotional products
  • Doing competitor research
  • Assisting in annual budget planning.

Education

Master of Arts - Interactive Marketing

Istanbul Bilgi University
10.2017 - 05.2018

Bachelor of Science - International Business Management (German)

Yeditepe University
09.2010 - 05.2016

Skills

  • Campaign Manager

  • Facebook Business Manager

  • Google My Business

  • MS Office Programs

  • MOAT

  • Integral Ad Science

  • Twitter

  • Google Ads

  • Huawei Ads

  • DoubleVerify

  • Adjust

  • Appsflyer

  • Adform

  • Sizmek

Certification

Amazon - Amazon DSP Campaigns Certification

Timeline

Digital Marketing Executive

Doğuş Hospitality & Retail Group
03.2023 - Current

Amazon - Amazon DSP Campaigns Certification

05-2022

Adform - Ad Serving Fundamentals

06-2021

Google - Display & Video 360

06-2021

Google - Campaign Manager Certification

06-2021

Senior Programmatic Executive

OMD Turkey
06.2021 - 06.2022

Senior Performance Marketing Executive

Mindshare Medya Hizmetleri A.Ş
11.2020 - 06.2021

Twitter - Twitter Flight School Video Badge

09-2020

The Trade Desk - Edge Academy Certified: Data-Driven Planning

05-2020

The Trade Desk - Edge Academy Certified: Marketing Foundations

06-2019

The Trade Desk - Trading Academy Certified – Connected TV

06-2019

The Trade Desk - Trading Academy Certified – Practitioner

06-2019

The Trade Desk - Trading Academy Certified – Specialist

06-2019

The Trade Desk - Trading Academy Certified – Strategist

06-2019

The Trade Desk - Trading Academy Certified - Professional

01-2019

Performance Marketing Executive

Mindshare Medya Hizmetleri A.Ş
07.2018 - 10.2020

Master of Arts - Interactive Marketing

Istanbul Bilgi University
10.2017 - 05.2018

Account Manager

Creatorstation Yetenek Yönetimi Hizmetleri A.Ş
06.2017 - 07.2018

Marketing and Communications Intern

Caribou Coffee,Global Kahve Tic. A.Ş
08.2015 - 11.2015

Marketing and Communications Intern

Enerjisa Elektrik Tic. A.Ş
06.2015 - 08.2015

German(B2) Language School / Sprachcaffe Düsseldorf

08-2013

Bachelor of Science - International Business Management (German)

Yeditepe University
09.2010 - 05.2016

Ads Operation Manager

Huawei
6 2022 - 02.2023
Beliz Sarıkaya ArslanDigital Marketing Executive