Begüm Işık

• Founded Soul of Mia, LLC, a design, sourcing, and business consulting firm with offices in Istanbul, Turkey, and Wyoming, USA. Representing a unique portfolio of garment manufacturers, fabric mills, tanneries, and accessory suppliers to develop exclusive collections of garments, leather accessories, footwear, and jewelry.
• Market Expansion & Strategy: Developed and executed comprehensive business development strategies to expand market presence, increase brand visibility, and drive sales growth for fashion and accessory lines in global markets.
• Client Relationship Management: Built and maintained strong relationships with key clients, including high-end retailers, boutiques, and distributors, ensuring repeat business and customer loyalty.
• Product Sourcing & Vendor Negotiations: Identified and negotiated with suppliers, manufacturers, and fabric mills to source premium materials, garments, leather accessories, and footwear, optimizing cost-efficiency and quality.
• Collection Development: Collaborated with design teams to create seasonal collections, aligning product offerings with market trends, customer preferences, and company profitability goals.
• Sales & Revenue Growth: Developed annual sales budgets and KPIs, actively pursued new business leads, and implemented sales strategies to meet and exceed revenue targets.
• Cross-Functional Team Leadership: Led cross-functional teams, including design, marketing, and production, to ensure timely delivery of collections and meet client expectations for quality, pricing, and deadlines.
• Market Analysis & Trend Forecasting: Conducted market research and competitive analysis to identify emerging trends, customer demands, and new business opportunities within the fashion and accessory sectors.
• Brand Development & Positioning: Contributed to the development and positioning of fashion and accessory brands, enhancing brand equity through strategic partnerships, collaborations, and targeted marketing campaigns.
• Negotiation & Contract Management: Led contract negotiations with clients and suppliers, managing pricing, terms, and delivery schedules to ensure mutually beneficial agreements and long-term business relationships.
• Performance Tracking & Reporting: Monitored business performance through regular reporting on sales, client acquisition, and market trends, providing actionable insights to senior management to drive continuous improvement.

Country Representative & Marketing Manager

Tangle Teezer Brushes, Turkey

Dates of Employment

• Brand Placement & Retail Partnerships: Successfully launched and positioned Tangle Teezer as a premium brand in top-tier luxury beauty retailers, including Sephora, Beymen, Harvey Nichols, Brandroom, Boyner, and numerous designer shops, significantly enhancing brand visibility in the Turkish market.

• E-Commerce & Online Channel Development: Spearheaded the creation of Turkey’s official Tangle Teezer e-commerce platform, driving direct-to-consumer sales. Established and grew partnerships with leading online platforms such as Saçhane, Trendyol, Hepsiburada, Watsons, and Amazon, driving digital sales growth.

• Influencer Marketing & Brand Management: Developed and executed highly effective influencer marketing campaigns with a limited budget and small team, leveraging local influencers to build brand awareness and generate significant consumer interest.

• Sales Performance & Growth: During the pandemic, led online sales efforts, achieving 7,000 units sold exclusively through online channels. This contributed to Tangle Teezer becoming the 3rd largest growing distributor worldwide for the brand.

• Market Expansion & Revenue Growth: Played a key role in the brand’s rapid expansion within Turkey, delivering significant revenue growth through strategic retail placements, e-commerce partnerships, and effective digital marketing initiatives.

• Team Leadership & Collaboration: Worked closely with cross-functional teams, including sales, marketing, and logistics, to ensure successful product launches, timely deliveries, and seamless brand execution.