Batuhan Basalak
18.03.1990
Istanbul
Summary
For more than 8 years, I have been actively involved in marketing departments. I have played a key role in company strategies by preparing marketing and communication plans. I have developed and implemented effective and result-oriented projects in many different processes such as creative agency management, PR, communication with customers and stakeholders, digital marketing. I believe that I have the ability to lead teams, be proactive, adapt to change and inspire others.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work History
Marketing and Corporate Communications Manager
Akcoat
12.2017 - Current
- Annual execution of marketing strategies in line with company targets, developing new strategies that will make a difference at the competitor and sectoral level
- Preparation of the entire corporate communication plan in parallel with the company strategies determined annually, management in line with the budget and efficient use of resources
- Designing and implementing joint work with B2B customers on products and services on an annual basis in coordination with sales departments
- Periodically conducting perceptual brand research on B2B customers and interpreting the result report on market and segment basis
- Maintaining and developing B2B customer loyalty programs
- Forecasting market demand and understanding customer requirements to determine the marketability of products and services
- Preparing and managing annual internal communication and project plans from a creative perspective, developing communication strategies that will contribute to the corporate culture within the scope of employer branding
- Preparation of annual and monthly business plans with creative and digital agencies, follow-up and coordination of brief processes
- Consolidation and development of corporate communication initiatives such as media relations, public-institution relations and stakeholder relations
- Planning and organizing all kinds of organizations such as internal/external social responsibility projects, launches, press conferences, sponsorships, fairs and congresses
- Ensuring the coordination of all visual and audio works that will contribute to brand perception and ensuring that the desired message is understood correctly
- Integrated communication planning for all digital communication channels, management of social media accounts, stakeholder-oriented digital communication process management (SEO, Google analytics)
- Developing social responsibility projects in line with sustainability strategies
- Developing discourses in line with the company's strategic goals within the scope of leader communication and correct leader positioning
- Ensuring local and national crisis communication management and coordination
Corporate Communication Specialist
Sepaş Enerji
05.2017 - 11.2017
- Creation and implementation of a strategic marketing and communication plan
- Planning / execution of creative and innovative marketing activities in line with the brand and communication strategy
- Creative and digital agency management and coordination
- Realization of sponsorship projects that will benefit the local community within the service region
- Ensuring customer and stakeholder communications
- Preparation of corporate printed and online materials
- Ensuring that dealer communications are designed and controlled in integration with the brand image
- Meeting and implementing requests for internal communication
- Launch of new website and app
Brand Manager
Haker Group
12.2014 - 03.2017
- Positioning global niche brands and executing their operations in Turkey (Creed, Diptyque, Memo Paris, Frederic Male, Amouage, Juliette Has a Gun, etc.)
- Realization of marketing strategies for luxury consumption in line with local market dynamics
- Realization of marketing strategies to increase the sales of products with prestigious stores where the products are available
- Designing and implementing B2C customer loyalty programs
- Managing customer relationships
- Creative and digital agency management
- Realizing strategic collaborations with influencers
- Meeting global brand demands in store positioning, control of stand design compliance
- Providing product trainings to sales personnel, sharing materials and content related to products
- Planning and regular execution of launch organizations
Media Relations Specialist
Accord İletişim
08.2013 - 11.2014
- Evaluating projects and sponsorships that will make a difference by analyzing the sector and competitors of brands
- Creating opportunities for collaborations in line with strategies as an ambassador between the brand and the public, NGOs and local community
- Planning and implementation of organizations such as launches, press conferences, etc.
- Conducting communication activities in accordance with the discourses that the brand will embrace in the sector
- Providing reports that will benefit the brand's strategies by analyzing the sector and competitors
- Creating integrated communication strategies by determining the goals of the brands we work with
- Creating strategies on an annual, monthly and weekly basis and communicating with the brand's target audience
Editor
Cnnturk
09.2011 - 08.2013
- All editorial management of the prime time programs "Tarafsız Bölge" with Ahmet Hakan and Şirin Payzın "Ne Oluyor"
- Preparing the content according to the agenda, creating program texts, questions, topics and sharing the editorial plan with the program host
- Determining the titles that will be broadcast during the program and ensuring that they are instantly broadcast on the screen
- Creating news content for the news center live broadcast stream and different broadcasting organizations.
Education
Corporate Relations (BUYEM) -
Boğaziçi University
10.2021 - 05.2022
Brand Communication And Marketing (EDU) -
Sabancı University
02.2018 - 05.2019
Faculty of Communication -
İstanbul University
09.2009 - 05.2013
700. Year Anatolian High School
09.2009 - 05.2013
Skills
Team Collaboration
Corporate storytelling
Reputation Management
Leadership Development
Adaptability and Flexibility
Problem-solving abilities
Crisis Management
Multitasking Abilities
Languages
İngilizce
Upper intermediate
B2
References
- Akkök Holding Kurumsal İletişim Direktörü, Aslı Ödiyet, 0530 682 40 97
- Akkök Holding Yalova Bölgesi Kurumsal İletişim Koordinatörü, Hande İpek, 0532 267 16 12
Timeline
Corporate Relations (BUYEM) -
Boğaziçi University
10.2021 - 05.2022
Brand Communication And Marketing (EDU) -
Sabancı University
02.2018 - 05.2019
Marketing and Corporate Communications Manager
Akcoat
12.2017 - Current
Corporate Communication Specialist
Sepaş Enerji
05.2017 - 11.2017
Brand Manager
Haker Group
12.2014 - 03.2017
Media Relations Specialist
Accord İletişim
08.2013 - 11.2014
Editor
Cnnturk
09.2011 - 08.2013
Faculty of Communication -
İstanbul University
09.2009 - 05.2013
700. Year Anatolian High School
09.2009 - 05.2013