BAŞAR CAN ÖZYURT
Istanbul,34
Summary
Dynamic and results-driven professional with extensive experience in sales, marketing, and business development across various industries. Proven track record in managing international trade operations, developing strategic marketing campaigns, and optimizing business processes to achieve revenue growth. Skilled in market research, team leadership, and building strong relationships with clients and stakeholders. Known for analytical thinking, problem-solving, and a commitment to delivering high-impact solutions that align with organizational goals.
Overview
19
19
years of professional experience
11
11
years of post-secondary education
2
2
Certifications
Work History
Founder
Can Kolektif
İstanbul
03.2016 - Current
- Exporting goods to Kazakhstan, UAE
- Supplying goods in various categories for Metro Gross Market
- Market research and export support for companies in various categories.
Sales Director
Evim Trade Kazakhstan TOO
05.2014 - 02.2016
- Execute business development plans (for all 8 stores in 3 cities) in order to provide profitable growth and realize monthly sales targets which have been calculated according to last years performances regarding economical conditions and upcoming calendar
- Designing and implementing marketing plans to increase sales activities for shoppers
- Leading the process of marketing tools eg
- Led displays, TV commercial, printed materials
- Applying tailor-made campaigns for seasonal products
- Monitor stock out levels and deliveries to stores on daily basis
- Following competitors on the market and taking immediate action about pricing updates
Pilot Training
Turkish Airlines Flight Academy
Vero Beach, FL
01.2013 - 03.2014
Trade Marketing Communication Executive
Imperial Tobacco Turkey
İstanbul, Istanbul
08.2011 - 10.2012
- Play a key role to develop & to follow up the executions of in-store marketing activities
- Identify the display equipment needs, evaluating usage and seeking continuous improvement in effectiveness according to the market dynamics & ITG requirements
- Track In-Store Activities expenditures & ensures to operate within the agreed annual budgets
- Develop working relationships with external supply agencies, and monitor the quality of POS materials
- Be active in developing & communicating of Trade Programs (e.g Loyalty, Advocacy, Ad-Hoc Activities, CC Activities) by working together with other TM roles
- Ensure the logistics costs are spent in most efficient way
- Ensure the ‘Fixed Assets’ regarding in-store marketing are tracked & registered accurately
- Manage & control ‘Merchandising & Activation Team’ logistics & processes (e.g Hiring, terminating) with the 3rd parties
- Choose the proper consumer class for the right brand while making brand communication for brand equity and awareness
Trade Marketing Specialist
Imperial Tobacco Turkey
İstanbul, Istanbul
04.2010 - 08.2011
- Coordinate the logistics of Loyalty program (from approved gift requests to gift delivery)
- Register & control Loyalty budgets
- Consolidate & report 'Competition Reports'
- Managing TM budget controlling & re-consolidation with Finance
- Periodically coordinate ‘Retailer Fee Payments’ with TMS & Finance
- Work closely with TM Planning Executive & CRM Executive to follow the new requirements of TM programs
Customer Executive
Unilever Turkey
İstanbul
02.2009 - 03.2010
- Execute business development plans in order to provide profitable growth and realize quarterly sales targets
- In order to reach expected growth, negotiating with retailers’ purchasing department for orders in related category (personal care, food or home care)
- Implement marketing plans to sales activities of customers
- Design tailor-made activities and promotions in order to gain market share
- Work with Category and Customer Development teams to identify business building opportunities for best practice merchandising and visibility techniques according to the brand, category and channel strategies
Field Executive
Unilever Turkey
11.2007 - 02.2009
- Implement sales and marketing plans in stores for higher share on shelf
- Monitor stock out levels and increase penetration levels
- Supervise the team on managing the visibility of the company’s products
- Manage merchandising teams
Citiphone Credit Card Customers' Representative
Citibank Turkey
Istanbul, Istanbul
02.2006 - 12.2006
- Responsible for Consumer Banking, Credit Cards, Loans, Outbound calls, Sales
- Selling Citibank products and coordinating with the other departments for the customer request and problems
Education
Sports Communication Certificate Programme -
Kadir Has University
İstanbul 01.2010 - 01.2011
Economics -
Uludağ University
Bursa 01.2000 - 01.2006
High School -
İstek Atanur Oğuz High School
Istanbul 01.1996 - 01.2000
Skills
- Ability to handle multiple tasks
- Team working skills
- Highly analytical
- Problem solving attitude
- Strong interpersonal skills
- Written communication skills
- High sense of responsibility
- Ability to work well under pressure
- MS Office: Advanced
- SAP: Intermediate
Certification
MS Office Applications, Bilge Adam, 2010
Occupationaltrainings
- Effective Presentation Techniques, Masters Training International, 06/01/11
- Customer Development Essentials, Unilever, 09/01/09
- Presentation Skills, Unilever, 10/01/08
- Interview Techniques, Unilever, 03/01/08
Personal Information
- Place of Birth: Istanbul
- Hobbies: Diving, Snowboarding, Travelling, Visual arts, Philosophy, Psychology, World Cuisines
- Date of Birth: 09/03/82
- Nationality: Turkey
- Driving License: B
- Marital Status: Single
Timeline
Founder
Can Kolektif
03.2016 - Current
Sales Director
Evim Trade Kazakhstan TOO
05.2014 - 02.2016
Pilot Training
Turkish Airlines Flight Academy
01.2013 - 03.2014
Trade Marketing Communication Executive
Imperial Tobacco Turkey
08.2011 - 10.2012
Trade Marketing Specialist
Imperial Tobacco Turkey
04.2010 - 08.2011
Sports Communication Certificate Programme -
Kadir Has University
01.2010 - 01.2011
Customer Executive
Unilever Turkey
02.2009 - 03.2010
Field Executive
Unilever Turkey
11.2007 - 02.2009
Citiphone Credit Card Customers' Representative
Citibank Turkey
02.2006 - 12.2006
Economics -
Uludağ University
01.2000 - 01.2006
High School -
İstek Atanur Oğuz High School
01.1996 - 01.2000