Baran Kayir
Ad Monetization Expert
İstanbul
Overview
7
7
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Head of Ad Monetization
BoomBit
02.2024 - Current
- Led a team of three people to improve the monetization performance of the portfolio
- Tested and expanded Google Immersive Ads to the company games
- Did frequent competitor analysis by playing their games and finding out what can be done better and created tailor made A/B test suggestions for each of the games in the portfolio
- Tested new networks and ad types to increase the performance of the portfolio
- Worked with publishing partners and different studios by giving them tailor made suggestions and improvements for their monetization setup
- Tested and expanded In Game Ads by testing various partners which accumulated up to 12% of Revenue SOW varying from game to game
Ad Monetization Manager
Alictus
04.2023 - 02.2024
- Led the mediation transitions by making sure every game in the portfolio had a seamless integration
- Tested new Ad Types such as Native Ads, Immersive Ads, Audio Ads etc.
- Partnered with new monetization networks to improve the performance
- Worked on each game on the portfolio specifically to improve the Rewarded Placements by optimizing them and by suggesting new ones
- Tested and expanded No Touch Interstitials, a new way for an old ad type that brought up to 10% of incremental revenue to the portfolio
Growth Specialist
Alictus
10.2021 - 04.2023
- Optimize monetization by using company's internal tools & healthy communication with partners
- Integrate new partners and Ad Type's for Monetization
- Assist User Acquisition Operations
- Develop new strategies and processes to increase effectiveness and efficiency in your work
- Coach and drive marketing artists & developers
Customer Development Executive
Colgate Palmolive
08.2021 - 10.2021
- Responsible of biggest retailer of Turkey, Migros.
- Translate customer development strategies into specific operational objectives
- Influence customers to grow sales, improve service and identify efficiencies by applying new techniques, tools and information systems.
- Conduct detailed analyses of trends and gain customer and CP agreement for a business plan that balances the needs of the customer and Colgate.
Trade Marketing Specialist
Colgate Palmolive
05.2019 - 08.2021
- Making annual commercial plans for local supermarkets
- Planning necessary activities based on needs and P&L results
- Creating promopack plans for big hit activities
- Analyzing sales and distribution data from sources like Nielsen, Ipsos and Customer B2B's
- Making sure companies 5P strategy is implemented in customers
Commercial Management Trainee
Colgate Palmolive
07.2018 - 05.2019
- Responsible of TV and Digital Media Investments of NAMET Region
- Local lead person of the globally conducted SEO Project
- Worked very closely with media agencies for planning and launching media campaigns
- Lead person of the Media Investment Financials in NAMET Region
Education
Bachelor of Science - Sociology
Middle East Technical University
Turkey 09.2013 - 06.2018
Skills
- Microsoft Office
- Google Docs
- Google Data Studio/Looker
- Ad Monetization
- Data Analysis
- A/B Testing
- Competitor Analysis
- Revenue Optimization
- Project Management
- Partnership Development
Timeline
Head of Ad Monetization
BoomBit
02.2024 - Current
Ad Monetization Manager
Alictus
04.2023 - 02.2024
Growth Specialist
Alictus
10.2021 - 04.2023
Customer Development Executive
Colgate Palmolive
08.2021 - 10.2021
Trade Marketing Specialist
Colgate Palmolive
05.2019 - 08.2021
Commercial Management Trainee
Colgate Palmolive
07.2018 - 05.2019
Bachelor of Science - Sociology
Middle East Technical University
09.2013 - 06.2018