BARAN ERSOY

Acting as a reference point across the zone regarding sales transactions.

Mitigating sales issues and putting focus on smooth sales transactions to achieve quarter quota and align with CT business goals and objectives.

Driving ownership of sales process and manage with inventory to ensure accuracy and that all requirements are tied to documented customer inputs.

Being responsible to deliver on fulfillment targets and order backlog commitments.

Facilitating effective communication & trustful collaboration within the zone..

• Being accountable to grow sales revenue and margins for GEHC CT products within TCA Region
• Driving a coherent product differentiation, commercial strategy to cover market potential for CT products in order to achieve the Operating plan
• Updating upstream marketing and engineering of evolving market and customer needs to drive the continuous product innovation adapted to local market needs
• Assisting and contributing to the coordination of GEHC account activities in conjunction with all Shareholders / Executives to bring maximum business results and customer satisfaction to GEHC
• Detailed Role Description
• Compiling lists of prospective customers and sales leads; creating and winning sales opportunities for CT products portfolio
• Conveying compelling value propositions, leading the opportunity, qualifying the customer needs, developing and presenting solutions, proposals and quotations, and responding to customers' clinical/technical/process questions in order to successfully close clinical/technical/solution sales
• Provide input to and contribute to the formulation of the yearly business planning cycles for within the Region
• Acting as a primary product customer point of contact in the region and represents the product/product range in case of multi-product projects and events
• Working individually in an account or territory and owning single CT modality deal
• Being responsible to maintain the relationship with departmental technical and clinical decision makers
• Working in conjunction with Account Executives and Managers to gain access to C-Suite decision makers
• Know, interact and develop the strategy with Key Opinion Leaders in product relevant care areas; manage professional relations with key customers, academia, government & administrative bodies in order to ensure understanding of needs and that GEHC product value proposition is differentiated in the minds of these key customer groups
• In conjunction with relevant marketing and regional resources, determine the market potential for GEHC product/product range or segment and prioritize the opportunities
• Being responsible to utilize the required sales systems to create pipeline visibility and do accurate forecasting
• Being responsible for driving optimal operating mechanisms to monitor and track progress of opportunities in the pipeline as well as forecasting performance against Operating Plan with the team
• Being responsible to deliver on fulfillment targets and order backlog commitments
• Facilitating effective communication & trustful collaboration within the Zone/Product matrix organization
• Act as reference point to the Region account teams / distributors regarding differentiation of their products
• Leading, coaching and directing the differentiation (position, value proposition and key messages) of product/solution/service within the assigned territory in conjunction with the respective Marketing contact
• Having clinical background and demonstrating to end users GE CT clinical demonstrations and application support if and when needed
• Awareness of current and future trends in healthcare technology and healthcare funding mechanisms
• Financial Performance
• Being accountable to achieve Product/Solutions/Service orders and sales OP target for TCA Region
• Being accountable for timely and accurate forecasting of pipeline and sales per the normal reporting cycles within the Region
• Ensuring pricing compliance for segment opportunities
• Forecasting orders and sales within the applicable sales funnel tools and reporting for CT products/solutions/services in TCA region
• Territory & Account Management
• Tracking and communicating market trends to/from the field including competitor data and developing and leading effective counter-strategies
• Creating territory/account plans including opportunity development, competitive strategies, and targets
• Educating Channel Partners and regularly visiting and joining customer visits
• Building strong business relationships and formulating account relationship plans in TCA Region
• Identifying & responding to key account technical and departmental decision makers' needs and maintaining customer contact records in the relevant CRM tools
• Maintaining a network of key opinion leaders within the assigned territory of TCA Region
• Product & Market Expertise
• Presenting and discussing the technology and clinical benefits in terms which are relevant to customers
• Developing understanding of the customers' changing clinical and/or operational issues and challenges
• Creating viable product configurations which meet customer needs effectively
• Differentiating CT products offering during the various stages of the sales process, effectively using GE resources and approved product marketing and product promotion material to actively support the customer through their decision-making process towards a successful outcome for GE
• Representing the company at relevant medical conferences and technical exhibitions to promote product/solution and company
• Opportunity Management
• Identifying and creating new opportunities and working with account teams / distributors to continuously increase prospect funnel
• Driving tender/bid process including the needs qualification, vendor selection, quotation, and closure of their product/solutions opportunities to meet orders, sales and pricing targets as well as to maximize customer satisfaction in TCA Region
• Having ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs
• Estimating date of delivery to customer based on knowledge of the company's production and delivering schedules ensuring fulfillment of the order is according to customer expectations and enhancing customer satisfaction
• One GEHC teamwork
• Contributing to account plans at accounts covered by account /executives/distributors
• Educating account team / distributors on CT products/solutions strategy and offerings
• Collaborating with and leveraging subject matter experts and other resources within GEHC channels to build relationships and secure business
• Sharing and following up identified leads to other product lines within own accounts and or One GEHC accounts

• Compiling and following up lists of prospective customers and sales leads
• Maintaining, developing and growing effective customer relationships
• Working with Account Managers to increase prospects and drive closure of opportunities and deals
• Managing distributors to achieve annual orders, sales and profitability
• Ensuring high quality and timely reporting of sales information and market trends
• Providing training to all sales team members and distributors on strategy and product offerings
• Making cold calls to potential customers where required
• Providing pricing strategy and insure pricing compliance for segment opportunities
• Estimating date of delivery to customer based on knowledge of the company's production and delivery schedules
• Forecasting orders and sales of assigned territory and submit monthly report
• Representing the company at trade association meetings to promote product and company
• Ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs
• Generating Leads from the market for the Multi-Modality Projects
• A complete pricing coverage knowledge of the related product with close interactions with the Service, Logistics (OTR), Finance departments
• Responsible from follow-up for the market share, market visibility, funnel adequacy for the responsible product line
• Building & maintaining strong relationships with Key Opinion Leaders in collaboration with Marketing and Commercial teams.

· Being responsible for sales and marketing activities for new and existing medical products line.

· Attending appointed cases with Health Care Professionals, assisting them in using/implanting Medtronic devices during the operation.

· Supporting physicians clinically and technically.

· Promoting both new and existing products to current and potential customers.

· Developing sales and marketing strategies.

· Maintaining, developing, and growing effective customer relationships.

· Organize meetings with physicians in order to increase awareness of Medtronic’s medical products.

· Ensuring high quality and timely reporting of sales information, market trends, and forecasting of sales and budgeting information.

· Driving tender/bid process including the all the stages.

· Attending appointed meetings with the purchasing departments of the hospitals (both government and private) to inform about Medtronic products.

· Reporting to Business Unit Manager.