BANU KOSİFOĞLU

• Established strong relationships with both employees and management teams, fostering a collaborative work environment.
• Designed performance management systems that supported employee development and organizational success.
• Optimized HR budget allocation by strategically reallocating resources based on department needs and priorities.
• Enhanced employee satisfaction by implementing streamlined HR processes and tools.
• Developed comprehensive onboarding programs for new hires, improving retention rates and overall satisfaction.
• Introduced innovative training programs that enhanced skillset among staff members and improved overall performance levels within the organization.

• Reduced employee turnover rates by fostering a positive work environment and addressing staff concerns promptly.
• Supported the development of a high-performance organizational culture through the implementation of effective performance management systems and coaching interventions.
• Managed a successful recruitment strategy, resulting in a diverse and skilled team of professionals.

• Company Overview: Consulting Company for

Food and Beverage Sectors

• 7.000 m2 installation, 120 staff
• The Company went bankrupt
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.

• Designing accessories, leather belts and shackles for jeans and marketing them to the European and Russian markets at the most affordable prices.
• Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
• Analyzed the market needs and user feedback to optimize design and user experience.
• Sales of new models increased by 26% annually
• The company went bankrupt

• Designing and manufacturing accessories suitable for textile collections of international chain stores.
• Carrying out all revisions of the design, obtaining customer approvals and executing the approval processes of the final production samples before production
• Some of the brands we export to;

Germany , Cecil, Gary Weber, New Yorker
France, Pimkie, Promod

• In 2010, we received the 2nd prize from the Mining Metal Association as the brand with the second highest export volume with an annual production of 700K pieces.

• Boosted brand awareness by developing and implementing strategic marketing campaigns for the magazines Beyaz Butik, Mutfak rehberi, Voyager, Country Homes)
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.

• The licensed magazines and related team is transferred to Çukurova Grup with the same responsibilities
• Stuff and Autocar magazines are launched at September 2005

• Responsible of preparing and implementing of marketing plan, budget control of licensed magazines Stuff and Autocar which will be preparing to be launched at April 2005

• Marketing and Public Relation operations of published books and Picus, Taş Devri and Tom&Jerry periodicals
• Inside promotions planning and distribution of them to whole country by YAYSAT
• Responsible of carrying out ads briefing, making them to create and publishing on chosen media
• Monthly Newsletter publishing on internet, company web sites creation, management and continuity
• Internal / External PR activities such as special day's celebrations, outdoor facilities etc
• Also to improve internal employee communication, building internal internet called as INTRANET
• Constitution of 'Epsilon Youth Club', creating end user brand loyalty and database management by different segments
• Developing Process Improvement Management studies
• Company websites: http://www.epsilonyayinevi.com, http://www.picus.com.tr/, http://www.gencepsilon.com/

• Direct reportee to General Manager
• Responsible of both advertising and Public Relation activities
• Corporate working with HR department to make employees more satisfied and loyal
• Creating synergy in Corporate Communication Issues in Turkcell Group of Companies such as Turkcell, Superonline, Digiturk, Corbuss etc

• Having relations with customers either who wants to outsource their Call Center activities or constitution with Global Bilgi from the beginning
• Working on some new revenue creating services such as Telemarketing, Telesales and Directory Assistance services
• Representing the Business Development part of CRM studies in Global Bilgi

• Direct Debit Promotion Campaign; Involving 350 distributors, 4 banks, 4 million subscribers will be continuing 6 month, January year 2000
• Field Force Project; Giving information and customer services at the different highly visited public areas (eg; shopping malls, universities, plazas etc) with the help of latest technology
• Signal Tour 99; Preparing for the forthcoming project, introducing a mobile information center; specially designed track, visiting various national & international organization throughout the whole country
• Direct Mailing; Special mailing for the special customer segments

• Being fully responsible of different research projects; briefing, conducting, reporting, giving presentations directly to the General Manager and the directors of the company
• Some researches: Segmentation, Customer Loyalty, Employee Satisfaction, Brand Awareness etc
• Facilitated data-driven decision making within the organization using actionable market intelligence derived from various sources.
• Azercell / GSM operator; the aim of this project was establishing the marketing activities / marketing business plan of one of Turkcell's company in Azerbaijan

• Conduction of all market research and advertising business with agencies

• Keep in contact with the key accounts
• And carry out their ordering process