Banu Hasbora Hasbora

tonguçWORKS, established in 2014, is a leading edtech ecosystem with 15M+ YouTube subscribers that combines online education, publishing, distribution, and digital solutions to make quality education accessible and sustainable for students.

Key Responsibilities:

• Develop and execute dynamic sales and marketing strategies.
• Drive product innovation and launch cutting-edge educational solutions.
• Analyze market trends to enhance educational technologies.
• Collaborate with diverse teams to empower the edtech ecosystem.

Through decisive action, I have positioned tonguçWORKS as an industry leader, paving the way for a future-ready education platform.

With a proven track record in enhancing profitability, my expertise lies in crafting integrated strategies that facilitate entry into new markets and foster sustainable growth. I leverage a diverse portfolio of digital channels and tactics, driving impactful results across all dimensions of the business.

My Approach:

• Strategic Market Entry: Identifying opportunities and guiding seamless entry into untapped markets.
• Customer Engagement: Developing targeted retention strategies that ensure long-term loyalty and satisfaction.
• Comprehensive Digital Strategy: Integrating cutting-edge digital solutions to optimize performance across platforms.

References:
European Internet Ventures GmbH, Saloni Furniture Inc., Farmasi Inc., Lolons Electronic Trade Inc.

Through my efforts, I aim to unlock the full potential of the business and achieve enduring success.

Dogru Group stands as one of Turkey's leading manufacturers of children's clothing for ages 0 to 6, proudly producing the Necixs brand and exporting to over 50 countries. We also engage in direct online sales through our B2C platform, lolons.com.

B2C and B2B Platform Management: Oversee the execution and management of B2C and B2B platforms to ensure optimal performance across all channels.
Financial Monitoring: Monitor and report on the complete profit and loss (P/L) of the company.
Expansion Strategies: Develop innovative strategies for expansion in online marketplaces, both domestically and internationally.
Branding Contribution: Actively contribute to the branding process, enhancing brand recognition and positioning in the market.
Growth Contribution: Drive growth and enhance the global presence in the children's apparel market.

Founded in September 2013, Hoop Media is a leading digital media planning and buying firm. As the founder representing Investors, I have been instrumental in shaping the company’s vision and strategies from the outset.

Key Clients: I have had the privilege of working with renowned brands such as Turkcell, Vodafone, P&G, Unilever, Samsung, Peugeot, Garanti Bank, HSBC, MasterCard, Tchibo, Mercedes, Nike, Adidas, and many more.

Through innovative strategies and a commitment to excellence, I have driven Hoop Media's success in the competitive digital landscape.

Established in December 2011, Gezinomi is a dynamic online travel agency and tour operator, boasting a network of over 450 agencies. We specialize in providing unparalleled travel experiences tailored to our customers’ needs.

My Role:

• Strategic Leadership: Defined and set strategic objectives to guide the company's vision and growth.
• Operational Management: Oversaw day-to-day operations to ensure efficiency and alignment with overall goals.
• Financial Oversight: Held full profit and loss (P/L) responsibility, driving financial performance and accountability.
• Team Alignment: Fostered collaboration within teams to deliver exceptional travel services and enhance customer satisfaction.
• Market Positioning: Contributed to solidifying Gezinomi's presence in the competitive travel industry.

Dogan Holding is Turkey's largest media conglomerate.

I worked for Dogan Holding in three different companies

VP of Marketing & eCommerce | D&R Music and Book Store Inc.
Led a team of over 70 to achieve 45% growth in retail and 78% growth online through innovative marketing strategies and strong vendor partnerships.

Managing Director | Bizebiz Inc. (bizebiz.com)
Drove success by managing a 40+ member team, developing a revenue model that generated $1.5 million in the first six months, and enhancing relationships with stakeholders.

Managing Director | Hemalhemsat Electronic Trade Inc.
Oversaw operations connecting millions of customers, managing a team of 40+ with full P&L responsibility and generating $14 million in annual revenue over three years.

Expertise:
eBusiness & eCommerce, Digital Marketing, Brand Management, Team Leadership, and Project Management.

Estore is the one of Turkey's pioneering B2C online retailers founded in 1999, I managed a team of over 95 professionals and a network of 450 suppliers across 20 diverse product lines, including electronics, fashion, and home goods. My contributions included:

• Strategic Leadership: Coordinated operations and developed key relationships with mobile operators, banks, and other partners.
• Financial Management: Forecasted sales and planned cash flow, driving the company to achieve a remarkable $50 million turnover by May 2006.

Additionally, at Ebulvar.com.tr, Turkey’s first online marketplace launched in 2001, I played a crucial role in establishing B2B e-commerce standards in the region.

Founded in 1995, HKTDC Turkish Consultancy is a prominent non-profit organization dedicated to enhancing foreign trade relations between Hong Kong and Turkey. Our mission is to facilitate economic partnerships, promote bilateral trade, and support businesses in navigating the complexities of international markets.

My Contributions:

In my role at HKTDC Turkish Consultancy, I have been instrumental in:

• Strategic Development: Crafting initiatives aimed at boosting trade volume and fostering lasting connections between Turkish and Hong Kong businesses.
• Relationship Building: Establishing and nurturing vital partnerships with key stakeholders, including government entities and industry leaders, to drive trade opportunities.
• Market Insights: Delivering valuable insights and resources to businesses, helping them effectively navigate the unique challenges of foreign markets.

Through these efforts, I have played a key role in advancing our mission to strengthen the economic ties between Turkey and Hong Kong.