Bahar Karaoguz
Brand Design | UI Design | Creative Manager @Amazon
Istanbul,Turkey
Summary
With over 10 years of experience in the creative field, my passion lies in designing and communicating compelling brand stories that resonate with customers and drive business growth. As a creative manager, I have successfully built and led talented teams of creatives, including art directors, graphic designers, stylists, photographers, UI designers, editors, and social media specialists. Together, we deliver innovative and consistent brand solutions across multiple channels and platforms. My expertise lies in managing the creative processes and turning ideas into effective brand communications that enable the best experience.
Overview
13
13
years of professional experience
14
14
years of post-secondary education
4
4
Certifications
Work History
Creative Manager
Amazon
Istanbul, Istanbul
1 2023 - Current
- Produce high quality and effective video/photo content directed to Amazon's worldwide platforms that addressed complex issues with creative solutions
- Provide leadership, training and performance management to the creative team of videographers, photographers, stylists, and digitechs for maintaining the high standards for aesthetics and productivity
- Engage with external/internal partners to exchange visual direction, implement process enhancements, and coordinate equipment and prop acquisition
- Conduct data collection and analysis to inform process improvements and explore new initiatives
- Develop detailed training materials and process guidelines to enhance team operations
- Handle the management and acquisition of props to support studio production needs, ensuring alignment with project objectives.
Brand Creative Manager
Vivense
Istanbul, Istanbul
11.2019 - 11.2022
- Structured Creative Brand Team of 14 people, by analyzing brand needs and finding the right creative talent
- Managed the creative process, prioritized tasks for efficient workflow, and built global brand standards
- Built and continuously improved brand standards globally in terms of design, content, and editorial
- Created communication and design strategies by identifying brand requirements that shape the brand's look and feel, and tone of voice to appeal to Vivense's target audience and stand out from the competitors
- Lead and managed social media channels, content creation, photo and video shooting, launch planning and execution, print/digital design, and UI design for both Turkey and UK
- Responsible for all brand and graphic design needs (logo, packaging, labeling, editorial, photography/videography, etc.)
- Managed the branding process of the new private label products/collections
- (photo shooting, editorial guidelines, content creation, brand design, launching, etc.)
- Provided direction and leadership to the 3rd party agencies both in Turkey and UK (social media, production, PR)
- Instagram content management and creative direction for Vivense Turkey and the UK to help the accounts grow
- Regular assessments made to improve performance
- Website homepage content management and creative direction for Vivense Turkey and UK
- Built and managed the rebranding for Vivense, first launched in the UK and then in Turkey
- Led and directed the agencies in London, and led a brand launch in the market
- Managed the rebranding launch in the UK; social media management, influencer partnerships and PR activities, outdoor advertising, etc.
User Interface Designer
Vivense
Istanbul, Istanbul
12.2017 - 11.2019
Art Director
The Business Year
04.2016 - 12.2017
Jr. Art Director
The Busines Year
Istanbul, Istanbul
09.2014 - 04.2016
Graphic Designer
The Business Year
Istanbul
02.2014 - 09.2014
Brand Designer
Hangar Design Group
09.2013 - 12.2013
Marketing Intern
i-am Istanbul
10.2011 - 11.2011
Education
Master of Arts - Brand Design
Istituto Europeo Di Design
Italy 09.2012 - 06.2013
Bachelor of Arts - Graphic Design
Bilkent Universitesi / Bilkent University
09.2007 - 06.2011
High School Diploma -
TED Ankara College
Ankara 09.1997 - 06.2007
Skills
Creative Management
Design Direction
User Experience Design
Certification
Brand and Product Management
Languages
Türkçe
İngilizce
İtalyanca
Timeline
Brand Creative Manager
Vivense
11.2019 - 11.2022
User Interface Designer
Vivense
12.2017 - 11.2019
Art Director
The Business Year
04.2016 - 12.2017
Jr. Art Director
The Busines Year
09.2014 - 04.2016
Graphic Designer
The Business Year
02.2014 - 09.2014
Brand Designer
Hangar Design Group
09.2013 - 12.2013
Master of Arts - Brand Design
Istituto Europeo Di Design
09.2012 - 06.2013
Marketing Intern
i-am Istanbul
10.2011 - 11.2011
Bachelor of Arts - Graphic Design
Bilkent Universitesi / Bilkent University
09.2007 - 06.2011
High School Diploma -
TED Ankara College
09.1997 - 06.2007
Creative Manager
Amazon
1 2023 - Current