Aytekin SÜNGERLİ

-Key liaison between company and franchise partners
-Development of the franchise business, profit and growth
-Analyzing partner and market KPIs, markets trends, regional trends – to help define opportunities and priorities, and to develop strategies and create action plans.
-Participating in strategy development to drive business results in international franchise markets.
-Leading Strategic Alignment Meetings and conducts strategic market visits to support key strategies, initiatives and priorities
-Managing thorough challenges and obstacles related to Franchise Partners. -Developing and managing teams; providing direction on market priorities and ensures markets are supported adequately with visiting, monthly ops calls and ongoing communications.
-Overseing agreement renewals and modifications of agreements, partnering with International Ops and Legal.
-Participating in monthly strategic partner operations
-Managing prioritize needs across functional departments
-Following and guiding architectural and construction processes in each country
-Producing the legal framework and draft documentation for international franchise including the Franchise Agreement and Operating Principles
-Negotiating the terms and conditions of each Franchise Legal Agreement
-Organizing central communication and assets to franchise partners to ensure all retail principles, store layouts, the recruitment/training of team members and the overall brand proposition meet the brand standards
-Risk Management - credit management processes
-Establising strategic objectives for each market using the levers of margin, price and brand and setting and achieving demanding sales, service and profit targets
-Setting merchandising and pricing strategies in line with local marketplace
-Ensuring protection of the brand through compliance with the legal agreement and Trading Terms and Conditions

-Overseing the Marketing & Sales and Business development functions including the solutions and service portfolio. Achieving the sales targets included order volume and order gross margin.
-Managing sales costs within budget and establish sales and portfolio mix target throughout the organization and taking corrective actions when needed.
-Creating plan, and implement the sales strategy, and strategic sales and business development initiatives with global strategy and oversees all marketing and sales activities. Ensuring efficient marketing communications.
-Managing the mix of orders to ensure that all retail and portfolios are adequately covered.
-Building and maintain strong relationships with customers to ensure ongoing customer satisfaction and improve Net Promoter Score. Acquire, develop, and retain new customers.
-Ensuring that sales operations are executed in accordance with company procedures and with a high degree of Integrity. Evaluating and managing the risks and opportunities during the bidding process and negotiate contract terms that are most beneficial to LOFT.
-Leading and supporting key pursuits, set up the bid strategy, evaluate competitive pricing and negotiate deals.
-Contributing into the international sales and marketing strategy and designs/executes the international growth plans Support marketing activities. Attending an international fairs and exhibitions when required.
-Assessing Global market potential and identify new business opportunities,

-Managing Country Budget, Gross Margin ,Buying and operation

-Optimizing sales by succesfully managing stores; providing appropriate service levels
-Analysing performance and delivering seasonal plans to drive optimum sell through and achieving financial goals.
-Carry out all the processes of architecture and concept of new store openings with Denmark
-Building a bridge between the Headquarter and stores
-Organize to district visual team to monitor the compliance with international standards and Turkey to adapt to the retail structure. Commercial and creating concept store.
-To create the product structure along with the purchasing department of the store. Create an annual campaign and Visual plan of the year.
-Managing and developing store staff to deliver the sales target and brand equity goals whilst building passion for the brand & ensuring outstanding customer service.
-Regularly controlling of operation, service quality, organization of lay out and windows display and performance in the stores.
-Determine the cause for stores specific problems and find solutions.
-Stock management
-The informations and training programme came from Denmark Campus extend to field and manage.
-Supporting sales activities, aiming to meet or exceed targets.

-Manage to all sales channels in the region. (Chain Retail, Franchise, Departmant Stores, Wholesale Operation)
-İmprove the wholesale and franchise operations in line with company expectations for new investors.
-Optimizing sales by successfully managing retail stores, providing appropriate service levels. -Analyzing performance and delivering seasonal plans to drive optimum sell-through and achieve financial goals. -Building a bridge between the headquarters and retail stores. -Managing and developing store staff to deliver the sales target and brand equity goals while building passion for the brand and ensuring outstanding customer service.
-Regularly controlling of operation, service quality, organization of lay out and windows display and performance in the retail stores.
-Determine the cause for store's specific problems and find solutions.
-Stock , Gross Margin, P&L, Sales management

-Represent the business to the Franchises
-Visit all Franchises from throughout the Turkey and Ukraine on a frequent basis to ensure that the company has regular representation within these businesses
and that any issues that need to be dealt with face to face can be resolved as soon as possible
-Assess store standards, and provide updates on successful ideas within Franchise and Owned stores
-Ensure that branded display products are current and up to date, no unauthorised suppliers
-Reiterate the importance of Compliance in line with their Franchise Agreement and Company expectations
-Represent the Franchise network within the Company, including sharing feedback from Franchises regarding business development, product opportunities and market information that could be used to develop the business
-Ensure that all Franchisees submit the correct required Compliance data each month and on time
-Complete the yearly Franchise Nationwide Audit exercise including Operational Audit, in person, of each store
-Franchise legal responsibilities. Franchise Agreement renewals, sales and keeping Franchise Agreements up to date with current legislation
Advise and support Franchisees with all areas of their business including: Store standards, staffing and recruitment, finances and payments,
salaries (including their own), cost control, expansion and selling of their Franchise
-Ensure the level of Customer Service offered by Franchises is brand enhancing and in line with Company Policy
-Roll out and support the integration of new Company initiatives to Franchises to ensure that Company stores and Franchises have uniform offerings
and the same opportunities to perform
-Provide support on any operational issues or difficulties Franchises may have a failed deliveries, IT etc
-Ensure Franchisee financial obligations to the business are in line with their contractual terms