Aysun Akış Akaslan
Project/Program Management
Istanbul
Summary
Results-driven professional with over 10 years of experience in digital business growth and development, program management, project management, and product management across retail, mobile services, and tech industries. Demonstrated ability to develop and implement innovative solutions that maximize value, increase profitability, and drive market share growth. Skilled in understanding user needs to deliver high-efficiency strategies that enhance customer satisfaction and business performance. Proven track record in leading cross-functional teams and managing complex projects to successful outcomes.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Program Manager
MEDSIEN
01.2023 - Current
- Led cross-functional programs by optimizing Agile workflows, streamlining Asana-Jira task transitions, and enhancing product communications; leveraged market insights, AI-powered LMS solutions, and data-driven strategies to drive product innovation and user engagement.
- Managed incoming operational requests via Asana, ensuring efficient intake, prioritization, and tracking of tasks.
- Facilitated cross-functional collaboration between the Operations and Engineering teams by evaluating, assigning, and overseeing request resolutions.
- Administered Asana board management, maintaining structured workflows, task automation, and real-time progress tracking to enhance visibility and efficiency.
- Led Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives, while monitoring progress through Jira dashboards, burndown charts, and velocity reports to optimize team performance.
- Managed the end-to-end transition of development requests from Asana to Jira, ensuring accurate backlog grooming, sprint-ready task definition, and efficient prioritization based on business impact and development capacity.
- Developed a self-service knowledge portal with professional documentation, including video tutorials, UI/UX guides, and product update notes, allowing customers to access relevant information easily.
- Established a structured Zendesk ticketing system to log, track, and manage feature requests, bug reports, and system enhancements, ensuring seamless cross-team collaboration.
- Integrated Zendesk with other platforms to ensure a unified customer support experience, enabling quick access to product updates, FAQs, and troubleshooting resources.
- Configured automated workflows, triggers, and reporting dashboards in Zendesk to optimize issue resolution time, enhance team efficiency, and provide real-time insights on support and development trends.
- Developed AI-generated training content using Synthesia AI, creating interactive, video-based modules for enhanced engagement and knowledge retention.
- Integrated and customized Continu LMS for internal employees, setting up structured learning paths, automated course assignments, and competency-based assessments to ensure seamless onboarding and professional development.
- Structured and distributed release note communications by segmenting content for customers (feature highlights, user benefits) and internal teams (technical details, implementation guidelines, and troubleshooting notes).
- Collaborated with marketing teams to enhance newsletter effectiveness through A/B testing, targeted messaging, and UI/UX improvements, increasing click rates and customer retention.
- Analyzed market trends, competitive landscape, and customer feedback to identify opportunities for product and services improvement and innovation
Mobile Services Europe Business Growth Manager
HUAWEI
05.2020 - 01.2023
- Managed user growth operations for HUAWEI Mobile Services, including Browser, Newsfeed, Cloud, Themes, Assistant, and AI applications.
- Drove the commercial strategy of HUAWEI’s product-led growth by collaborating with Product, Marketing, and Development teams.
- Managed, implemented, and executed user growth initiatives for Huawei Mobile Services across the EU region.
- Developed strategies and optimized monetization channels to achieve revenue KPIs for Huawei Mobile Services.
- Led and executed growth strategies, including engagement, customer acquisition, retention, and win-back initiatives.
- Analyzed user behavior and data to optimize promotion channel performance and identified new opportunities to reach the target audience.
- Optimized growth channels to improve conversion rates, acquisition costs, and customer lifetime value.
- Monitored and optimized campaign performance based on internal KPIs to maximize effectiveness.
- Managed and optimized advertising operations across the EU region, both internally and externally.
- Conducted data-driven experiments, ran tests, and explored new tactics, tools, and channels to unlock growth opportunities and drive results.
- Introduced innovative ideas to enhance the efficiency and effectiveness of promotions, focusing on data-driven insights to optimize customer acquisition and activation costs.
- Facilitated collaboration across global teams and led cross-functional team members effectively.
- Enhanced customer retention rates by analyzing key performance indicators and optimizing the user experience.
- Optimized pricing structures, balancing profitability and customer value perception.
- Drove revenue growth through strategic partnerships and negotiated favorable contract terms.
Business Solutions Analyst
Adidas Group
06.2016 - 05.2020
- Managed IT projects by combining global teams, sources and infrastructures
- Operated ERP systems & reading SQL for specified databases
- Responsible for the overall direction, coordination, implementation, execution, control and completion of specific projects ensuring consistency with company strategy, commitments and goals
- Allocated project tasks to the respective employees considering experience, complexity, workload and organizational efficiency
- Defined projects plans and sets up the project organization, Performs risk assessment, management including mitigation
- Monitored cost, schedule, resource availability, technical performance of projects to ensure success
- Managed the stakeholders by setting proper expectations and reporting about progress, problems, solutions
- Managed project budget and finances by forecasting requirements, preparing an annual budget, scheduling expenditures
- Continuously keep track of the annual project roadmap and identify and escalate upcoming phases of low or high-capacity workloads
- Monitored and evaluated team workload and organizational efficiency with the support of IT systems, data and analysis and team feedback and makes appropriate changes to meet business needs
- Effectively contributed to the project management process, including, but not limited to: Project Plan Development, Project Budget Management, Project Time Management, Project Risk Management, Project Scope Tracking and Management, Project Team Management
Senior Project Specialist/Owner, IT and Logistics Operations
United Colors Of Benetton
11.2013 - 01.2016
- Managed program and project control solutions for planning, scheduling and tracking
- Set up project files, compiles and distributes reports
- Managed the warehouse delivery schedule and follows up the material stock activities
- Provided administrative services to project boards, project assurance teams and quality review meetings
- Being guidance on project management software, procedures, processes, tools and techniques
- Ensured appropriate leadership skills, supportive work environment in which employees are coached, trained and provided with career opportunities through development
- Managed and supported SD,MM,PP modules of ERP systems
- Implemented new process and systems to make current process more efficient
- Analyzed processes and reporting the stuck points to improve
- Supported user system issues end to end way and following up the root causes
- Investigated and reports on hazards and potential risk events with a specific function or business area
- As a key user understanding client requirements, collecting data, delivering analysis and problem resolution
Production Planning Assistant Specialist
Elif Global
07.2013 - 11.2013
- Enhanced departmental organization by maintaining accurate records of permits, applications, and other essential documents.
- Monitored ongoing projects for adherence to established schedules and budgets, promptly addressing any discrepancies or issues that arose.
- Conducted site assessments to verify plan accuracy and feasibility of proposed developments.
Education
Master Degree - Marketing and Logistic Management
Galatasaray University
Istanbul, 34 09.2015 - 06.2017
Bachelor Degree - Industrial Engineering (English), Business Administration (Double Major)
İstanbul Kültür University
Istanbul, 34 09.2009 - 06.2013
Bachelor Degree - Information Systems Technologies Engineering(English)
İstanbul Technical University
Istanbul, 34 09.2007 - 01.2009
Skills
- Asana Task Coordination
- Trello Task Organization
- Jira Project Management
- Zendesk Customer Support Expertise
- Tableau Proficiency
- Confluence
- SAP Sales Distribution Expertise
- SQL Database Querying
- Continu
Certification
Project Management Foundations, 2019, Udemy
Publications
Route Design In a Pharmaceutical Warehouse Via Mathematical Programming, International IIE Conference & Yöneylem Araştırması ve Endüstri Mühendisliği 33rd National Congress, 06/26 - 06/28/13, GRAND CEVAHİR HOTEL, İstanbul
Timeline
Program Manager
MEDSIEN
01.2023 - Current
Project Management Foundations, 2019, Udemy
06-2022
Mobile Services Europe Business Growth Manager
HUAWEI
05.2020 - 01.2023
ITIL Practitioner, 2017, PEOPLECERT-EDUCORE (audience)
04-2017
ITIL Foundation, 2017, PEOPLECERT-EDUCORE
03-2017
Business Solutions Analyst
Adidas Group
06.2016 - 05.2020
Agile Scrum Master, 2016, Agile TURKEY
01-2016
Master Degree - Marketing and Logistic Management
Galatasaray University
09.2015 - 06.2017
Senior Project Specialist/Owner, IT and Logistics Operations
United Colors Of Benetton
11.2013 - 01.2016
Production Planning Assistant Specialist
Elif Global
07.2013 - 11.2013
Bachelor Degree - Industrial Engineering (English), Business Administration (Double Major)
İstanbul Kültür University
09.2009 - 06.2013
Bachelor Degree - Information Systems Technologies Engineering(English)
İstanbul Technical University
09.2007 - 01.2009