Aysu ERGIN
Istanbul
Summary
Dedicated Retail professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
13
13
years of professional experience
Work History
Retail Marketing Manager
Bilkom Bilişim Hizmetleri
08.2023 - 02.2025
- Boosted retail sales by developing and executing comprehensive company strategies.
- Implemented data-driven decision making, enhancing overall retail marketing effectiveness.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
- Managed vendor partnerships to negotiate favorable contracts, ensuring optimal product availability and pricing structures for the business.ned clear targets and objectives and communicated to other team members.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
Trade Marketing Manager
Fakir Hausgaerate
02.2023 - 07.2023
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
Trade Marketing Manager
Oppo Turkey
11.2021 - 01.2023
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Developed insights on marketing campaigns to assess performance against goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies.
- Created printed marketing materials designed to drive campaigns.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Trade Marketing Specialist
Continental Tires Turkey
04.2017 - 03.2021
- Prepare the annual trade marketing plan, updating and executing it monthly and publish periodical to management.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Organize and coordinate trade marketing activities such as dealer investments, product launches and events, and track their budgets
- Leading the Project of “Continental Turkey Brand Manual”, adapting it to POS and enforce it in trademarks, logos, publications etc.
- Ensure the local market feedback is taken into account by regular customer visits and dealers in order to examine instore execution, observe instore improvement areas and trade promotions effectiveness and monitor trade environment & competitors.
- Campaign Management: making all preparations, providing informations and completing the controls
Marketing Project Manager
One RX Turkey
11.2012 - 11.2016
- Coordinating and managing business relations with third parties for productions of materials in addition with purchasing of those materials.
- Preparing price quotations for existing and potential clients, taking the market requirements into consideration.
- Coordination of fast action plans in case of any customer claims
- Detection and determination of the relevant revisions, passing them to the third parties and coordinating workflow.
- Briefing the third parties via the observations and calculations, which are the outcomes of the site surveys.
- Following up the production, installation of the materials that are produced by the vendors and also the materials that are placed after the installation by other third parties.
- Route planing and management of the permission from Malls and Dealers for larger projects that concern multiple stores.
Key Account Executive
Sarten Packaging
11.2011 - 09.2012
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Leveraged strategic planning to penetrate key accounts.
- Consistently achieved top ranking in revenue and profit growth.
Education
Bachelor of Science - Chemistry
Yildiz Technical University
High School Diploma -
Cagaloglu Anatolian High School
Skills
- Team Leadership
- Strategic Planning and Alignment
- Business Opportunity Development
- Marketing Strategy Development
- Budget Forecasting
- Cross-Departmental Alignment
- Campaign Performance Tracking
- Trade Show Coordination
- Budgeting and Allocation
- Operational Efficiency
Timeline
Retail Marketing Manager
Bilkom Bilişim Hizmetleri
08.2023 - 02.2025
Trade Marketing Manager
Fakir Hausgaerate
02.2023 - 07.2023
Trade Marketing Manager
Oppo Turkey
11.2021 - 01.2023
Trade Marketing Specialist
Continental Tires Turkey
04.2017 - 03.2021
Marketing Project Manager
One RX Turkey
11.2012 - 11.2016
Key Account Executive
Sarten Packaging
11.2011 - 09.2012
Bachelor of Science - Chemistry
Yildiz Technical University
High School Diploma -
Cagaloglu Anatolian High School