Aysima Yılmaz
Hotelier, Sales Professional
İstanbul
Summary
Developed comprehensive sales and marketing strategies in high-energy corporate environment, demonstrating ability to drive revenue and build brand loyalty. Skilled in market analysis and team leadership, consistently delivering results through collaborative efforts and strategic planning. Seeking to transition into new field, leveraging these transferrable skills to make meaningful impact in dynamic organization.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Director of Sales and Marketing
Mola Istanbul-Silivri
04.2024 - 12.2024
- Market Research and Strategy Development: Conducting market research to analyze the target audience before and after the hotel's opening and developing effective sales and marketing strategies
- Revenue Management: Creating budgets, pricing, and promotional plans to optimize revenue; implementing solutions to increase occupancy rates and ADR (Average Daily Rate)
- Brand Positioning: Developing and managing creative branding strategies and marketing campaigns to strengthen the hotel's positioning and increase market share
- Business Partnerships and Client Relations: Building long-term relationships with corporate clients, travel agencies, and event planners; securing B2B agreements and partnerships to promote the hotel
- Digital Marketing and Communication: Establishing a strong online presence through the website, social media, and other digital platforms; managing digital ad campaigns to improve conversion rates
- Team Management: Leading, training, and motivating the sales and marketing team; setting goals to enhance team performance
- Reporting and Performance Analysis: Analyzing sales targets and marketing activities' outcomes; presenting regular reports to senior management
- Event and Meeting Management: Coordinating opening events, corporate gatherings, and special occasion planning and execution
Director of Revenue Management
Newinn Serviced Apartment-Şişli
06.2022 - 03.2024
- Develop and implement revenue strategies to optimize pricing and occupancy across 50 locations
- Manage pricing, inventory, and demand forecasting using revenue management systems (RMS)
- Monitor market trends, competitor performance, and guest demand to adjust pricing and strategies
- Collaborate with sales, marketing, and operations teams to align revenue goals across locations
- Prepare and present weekly/monthly revenue reports to senior management, analyzing key performance metrics
- Optimize distribution channels (OTAs, direct bookings, corporate clients) to maximize revenue
- Conduct competitor benchmarking and adjust pricing strategies to stay competitive in the market
- Lead a team of revenue management professionals, providing training and guidance
- Analyze booking patterns and demand forecasts to set dynamic pricing and maximize ADR and RevPAR
- Develop promotions and packages with marketing to increase bookings and drive revenue
- Ensure accurate pricing and availability across all platforms and properties
- Monitor and manage long-term and corporate bookings to maximize revenue potential
- Track key metrics (occupancy, ADR, RevPAR) and adjust strategies to meet targets
- Coordinate revenue management activities across properties to ensure consistency
- Identify new revenue opportunities through corporate accounts, loyalty programs, and ancillary services
- Lead revenue meetings, reviewing performance, trends, and strategic adjustments
- Implement strategies to optimize group and extended-stay bookings
- Ensure compliance with pricing and rate parity agreements
- Collaborate with the finance team for accurate forecasting and budgeting
- Stay updated on industry trends and revenue management best practices to drive continuous improvement
Cluster Reservation and Revenue Manager
Doubletree by Hilton Piyalepaşa - Elysium Hotels-Beyoğlu
01.2022 - 06.2022
- Oversee the reservation and revenue management operations for multiple properties within a cluster, ensuring consistent revenue optimization across all hotels
- Develop and implement pricing and revenue strategies for each property based on market trends, demand forecasts, and competitive analysis
- Monitor and adjust room rates, availability, and inventory allocation across all hotels within the cluster to maximize overall revenue
- Collaborate with the sales, marketing, and operations teams at each property to ensure alignment of revenue goals and strategies
- Manage the use of Revenue Management Systems (RMS) and Property Management Systems (PMS) to streamline reservations, pricing, and forecasting
- Analyze historical booking patterns, demand trends, and booking sources to forecast demand and set dynamic pricing
- Prepare and present weekly and monthly revenue reports, highlighting performance, trends, and actionable recommendations to senior management
- Lead and mentor the reservation teams at each property, ensuring efficient handling of reservations and alignment with revenue strategies
- Ensure that all distribution channels (OTAs, GDS, brand websites) are managed effectively to drive bookings and ensure accurate inventory and pricing
- Track and manage group bookings, ensuring competitive pricing and appropriate room allocations to maximize group revenue
- Ensure that each property within the cluster maintains high guest satisfaction by optimizing room inventory and addressing any operational concerns that may affect revenue
- Monitor guest feedback and reviews across properties to maintain a positive reputation and identify areas for improvement
- Coordinate promotional campaigns, special offers, and packages across the cluster to drive direct bookings and increase overall revenue
- Support the revenue management team in analyzing competitor performance and adjusting strategies to maintain competitive advantage
Reservation and Revenue Manager
Doubletree by Hilton Istanbul Topkapı-Topkapı
03.2019 - 01.2022
- Oversee and manage the daily reservation operations to ensure accurate booking and room availability
- Implement and manage revenue strategies to maximize hotel revenue through pricing, demand forecasting, and inventory management
- Monitor and adjust room rates based on market conditions, competitor pricing, and demand trends using Hilton's revenue management system (RMS)
- Collaborate with sales and marketing teams to create and execute promotional offers and packages to increase bookings and drive revenue
- Analyze booking patterns, guest data, and sales performance to provide actionable insights for optimizing revenue
- Ensure proper allocation of room inventory across all distribution channels (OTAs, direct bookings, corporate clients, etc.)
- Maintain accurate room availability and pricing on all platforms, including Hilton's website, OTAs, and GDS
- Prepare and present daily, weekly, and monthly revenue reports to senior management, highlighting performance, trends, and strategies for improvement
- Develop pricing strategies that align with the hotel's overall revenue goals, maximizing both occupancy and rate
- Lead and train the reservations team to ensure efficient handling of bookings, inquiries, and special requests
- Manage the integration and use of Hilton's property management and reservation systems (PMS) to streamline operations
- Coordinate with the Front Office, Sales, and Marketing teams to ensure smooth communication and alignment of revenue strategies
- Track and manage group bookings, ensuring that rooms are allocated and pricing is competitive to maximize group revenue
- Monitor guest feedback, reviews, and satisfaction scores to ensure optimal guest experiences and identify areas for improvement in services
- Ensure compliance with Hilton's standards and procedures for reservations and revenue management
- Participate in daily revenue calls with the Hilton RMCC Dubai office to discuss performance, forecast trends, and adjust strategies accordingly
Sales Manager
Opera Hotel Bosphorus-Beyoğlu
03.2016 - 03.2019
- Develop and implement both online and offline sales strategies to increase bookings and revenue for the hotel
- Manage relationships with Online Travel Agents (OTAs) and global distribution systems (GDS) to optimize room occupancy and visibility
- Monitor and analyze sales performance across online and offline channels, adjusting strategies to meet revenue targets
- Lead and train the sales team in achieving monthly and quarterly sales targets, both online and offline
- Oversee the creation and implementation of promotional offers, packages, and discounts to drive bookings and enhance market share
- Work closely with marketing to design and execute online and offline advertising campaigns, including digital marketing, print materials, and local events
- Develop and maintain partnerships with key corporate clients, travel agencies, and group coordinators for both direct and offline sales
- Ensure that all distribution channels are updated with accurate rates, availability, and content to maximize visibility and bookings
- Create and analyze reports on sales performance, market trends, and competitor activities to provide insights for management
- Coordinate with the revenue management team to optimize pricing strategies for both direct bookings and OTA channels
- Manage offline sales activities, including client meetings, trade shows, corporate sales calls, and local networking events to generate leads
- Maintain the hotel's CRM system to track guest preferences, booking patterns, and lead conversion, ensuring personalized service
- Monitor guest feedback and online reviews to manage the hotel's online reputation and make improvements to services and offerings
- Lead negotiations and close contracts with key clients, travel agencies, and group bookings to secure long-term partnerships
Online Sales Manager
Midtown Hotel-Beyoğlu
11.2012 - 10.2015
- Develop and implement online sales strategies to increase hotel bookings and revenue across digital channels
- Monitor and manage online distribution channels (OTAs, direct booking websites, GDS, etc.) to optimize room occupancy and pricing
- Analyze market trends, competitor pricing, and demand patterns to adjust pricing and inventory strategies
- Manage and update the hotel's website and online booking system to ensure accurate and compelling content
- Work closely with marketing teams to develop targeted online advertising campaigns and promotions
- Optimize the hotel's presence on OTAs (e.g., Booking.com, Expedia) by managing content, rates, and availability
- Use revenue management tools and analytics to forecast demand, adjust rates, and optimize yield
- Monitor customer reviews and ratings across various platforms, responding to feedback and maintaining a positive online reputation
- Create and implement special offers, packages, and promotions to drive direct bookings
- Analyze online sales performance, prepare reports, and provide insights to senior management to improve revenue strategies
- Collaborate with sales, marketing, and operations teams to ensure pricing strategies align with overall business goals
- Manage the hotel's CRM system to track customer behavior, preferences, and booking patterns for personalized offers
- Ensure consistent online brand presence and ensure the hotel is competitive in the online market
Sales Manager
Midtown Hotel-Beyoğlu
12.2010 - 11.2012
- Develop and execute sales strategies to achieve hotel revenue targets and maximize profitability
- Lead, train, and manage the sales team to drive performance and meet sales goals
- Identify new business opportunities, including corporate clients, group bookings, and long-term partnerships
- Build and maintain relationships with key clients, travel agencies, corporate accounts, and event planners
- Negotiate and close contracts for group bookings, events, and corporate partnerships
- Monitor market trends, competitor activity, and industry developments to adjust sales strategies
- Collaborate with the marketing team to design and implement targeted promotional campaigns and special offers
- Organize and attend sales events, trade shows, and networking functions to generate leads and promote the hotel
- Analyze sales performance, prepare detailed reports, and present them to senior management
- Oversee the development of proposals, presentations, and pricing negotiations for clients
- Ensure client satisfaction by addressing inquiries, requests, and concerns in a timely manner
- Manage the hotel's CRM system to track leads, opportunities, and client interactions
- Maintain and update a database of current and prospective clients for future outreach
Sales Executive
Taksim Keban Hotel-Beyoğlu
01.2010 - 12.2010
- Develop and implement sales strategies to maximize hotel revenue
- Identify and target potential clients, including corporate accounts, travel agencies, and group bookings
- Build and maintain strong relationships with key clients and business partners
- Negotiate and close contracts for group bookings, events, and corporate clients
- Conduct market research to identify new sales opportunities and trends
- Collaborate with the marketing team to create promotional campaigns and packages
- Organize and attend sales meetings, conferences, and networking events to promote the hotel
- Monitor competitor activity and adjust sales strategies accordingly
- Provide excellent customer service by addressing client inquiries and special requests
- Prepare and present sales reports to management, tracking performance against targets
- Maintain accurate records of client interactions and bookings in the CRM system
- Follow up with leads and potential clients to convert inquiries into confirmed bookings
Reservation and Sales Representative
Taksim Keban Hotel-Beyoğlu
06.2007 - 09.2008
- Manage customer reservations through phone, email, and online platforms
- Provide customers with information about room availability, pricing, and hotel services
- Manage customer relationships and create new sales opportunities to meet sales targets
- Ensure room pricing and promotional offers are implemented correctly
- Use reservation systems efficiently to maintain and update reservation details
- Coordinate between departments to ensure guest requests are fulfilled in a timely manner
- Resolve customer complaints and take action to enhance guest satisfaction
- Analyze sales and reservation performance, prepare reports, and present them to management
Education
Master's Degree - İşletme
Yıldız TeknikNiversitesi
09.2020 - 07.2021
Bachelor's Degree - İşletme
AnadoluNiversitesi
09.2018 - 07.2020
İngilizce - Dil
ALCC
New York, NY 10.2008 - 01.2010
Associate Degree - Tourism and Hotel Management
TrakyaNiversitesi
09.2005 - 06.2007
Skills
Performance Management
Currently Employed
False
Highest Level Of Education
18
Personal Information
- Business Operations
- Hospitality & Tourism
- Management
- Sales
- Date of Birth: 03/20/87
- Driving License: B
Timeline
Director of Sales and Marketing
Mola Istanbul-Silivri
04.2024 - 12.2024
Director of Revenue Management
Newinn Serviced Apartment-Şişli
06.2022 - 03.2024
Cluster Reservation and Revenue Manager
Doubletree by Hilton Piyalepaşa - Elysium Hotels-Beyoğlu
01.2022 - 06.2022
Master's Degree - İşletme
Yıldız TeknikNiversitesi
09.2020 - 07.2021
Reservation and Revenue Manager
Doubletree by Hilton Istanbul Topkapı-Topkapı
03.2019 - 01.2022
Bachelor's Degree - İşletme
AnadoluNiversitesi
09.2018 - 07.2020
Sales Manager
Opera Hotel Bosphorus-Beyoğlu
03.2016 - 03.2019
Online Sales Manager
Midtown Hotel-Beyoğlu
11.2012 - 10.2015
Sales Manager
Midtown Hotel-Beyoğlu
12.2010 - 11.2012
Sales Executive
Taksim Keban Hotel-Beyoğlu
01.2010 - 12.2010
İngilizce - Dil
ALCC
10.2008 - 01.2010
Reservation and Sales Representative
Taksim Keban Hotel-Beyoğlu
06.2007 - 09.2008
Associate Degree - Tourism and Hotel Management
TrakyaNiversitesi
09.2005 - 06.2007