AYSEL YAVUZ

Content Strategy & Management

• Owned and developed a strategic content calendar aligned with campaign objectives, product launches, and audience engagement goals, resulting in a 15% increase in on-time content delivery.
• Managed end-to-end content workflows from ideation to publishing, ensuring consistency in tone, grammar, and brand standards through editing and quality control.
• Contributed to the success of multiple product launches with go-to-market strategies that improved engagement metrics.

SEO & Performance Optimization

• Executed and evolved the SEO strategy by conducting keyword research, applying on-page best practices, and publishing high-performing content, resulting in a 28% increase in organic traffic over 6 months.
• Created and optimized landing pages through A/B testing, persuasive CTAs, and targeted messaging, boosting conversion rates by 20%.
• Leveraged CMS tools and analytics platforms to monitor user behavior, refine content strategy, and improve engagement.

Cross-Functional Collaboration

• Collaborated cross-functionally with designers and developers to produce on-brand, visually engaging, and conversion-optimized content.

Email Marketing & Compliance

• Launched and optimized segmented email campaigns, achieving an average open rate of 28% and a click-through rate of 6.5%, outperforming industry benchmarks.
• Maintained a GDPR-compliant subscriber database and implemented content personalization tactics that improved retention.

Campaign & Creative Leadership

• Championed creativity throughout the organization by advocating for innovative ideas and fostering a culture of collaboration among team members.
• Oversaw 360 multimedia campaigns (video, ads, copy), ensuring consistency across channels.
• Played a pivotal role in product launches by crafting attention-grabbing messaging and visuals, driving consumer interest and boosting sales.

Performance & Data-Driven Optimization

• Increased campaign ROI by 22% via audience insights and A/B testing.
• Led A/B testing for creative assets, driving a 40% year-over-year increase in engagement rates.
• Utilized advanced analytics tools to monitor campaign performance metrics, enabling continuous optimization based on real-time data insights.
• Optimized content strategy by conducting thorough market research and competitor analysis, enhancing the company's competitive edge.

Business Development & Client Engagement

• Generated new business leads by networking at industry events and leveraging personal connections within the field.
• Launched premium creative projects on Upwork and , securing 5 high-value clients in 2023.
• Increased client engagement by creating visually compelling presentations and pitch decks to communicate creative strategies effectively.

Cross-Functional Collaboration

• Collaborated with cross-functional teams, including designers and copywriters, to ensure seamless execution of strategic brand initiatives.

Content Strategy

• Developed and managed a comprehensive social media calendar, coordinating email blasts, social posts, marketing campaigns, and website updates to ensure timely and cohesive messaging.
• Created targeted social media campaigns that increased brand awareness and follower engagement by 35% through interactive and relevant content.

Content Creation

• Produced visually appealing graphics using design tools such as Canva and Adobe Creative Suite to enhance brand presence across platforms.
• Wrote engaging marketing, advertising, and website copy tailored to diverse audience segments.

Analytics & Optimization

• Conducted detailed audience analytics to understand behaviors and preferences, guiding more effective content strategies that led to a 20% improvement in click-through rates.
• Utilized social media management tools like Hootsuite, Buffer, and Sprout Social for scheduling, performance tracking, and data-driven optimizations.

Performance Growth

• Achieved significant growth in follower engagement by creating targeted, interactive content tailored to audience interests, resulting in a 37% boost in monthly interactions.
• Drove traffic to the company website through compelling content distribution and campaign integration, contributing to a 22% increase in unique page views.

Project & Editorial Management

• Managed multiple projects simultaneously, prioritizing tasks effectively to meet strict deadlines without sacrificing quality.
• Coordinated editorial calendars and collaborated with cross-functional teams to ensure timely and consistent content publication.

Content Creation & SEO

• Authored and edited original content across diverse formats, including blog posts, email campaigns, and web copy.
• Boosted website traffic and search engine rankings by creating and optimizing SEO-friendly articles, headlines, and metadata, contributing to a 23% increase in organic traffic within 4 months.

Business Development Support

• Crafted persuasive marketing copy for email campaigns, landing pages, and promotional materials, contributing to lead generation and customer acquisition, contributing to a 18% growth in lead conversions.
• Mentored junior editors in best practices for effective content editing and professional growth within the industry.