Results-driven SEO professional with extensive expertise in creating and implementing strategies that foster sustained organic growth. Proficient in keyword research, localization, content creation, competitive analysis, and technical SEO, consistently delivering measurable improvements in search performance and user experience through effective cross-functional collaboration. Utilizes data-driven insights and culturally relevant methodologies to drive scalable growth and adapt swiftly within dynamic digital landscapes. Committed to staying ahead of industry trends to maximize impact and enhance overall visibility in the AI search era through carefully tailored AEO and GEO strategies.
Hi, I’m
Ayşegül Köseleci
SEO Specialist
Istanbul,Turkey
Summary
Overview
13
years of professional experience
4
Languages
Work History
CanvaIstanbul, Turkey
SEO Lead for Turkey
10.2021 - 12.2025
Job overview
- Owned end-to-end SEO strategy for the Turkish market, including localization, growth planning, and execution
- Delivered 300%+ increase in local organic traffic volume over 4+ years through scalable strategic page launches across templates, tools, and content
- Identified high-impact search opportunities for Canva products through market-specific keyword research, user intent analysis, and demand forecasting
- Conducted in-depth competitive analysis and researched country-specific SEO opportunities, identifying cross-cultural growth opportunities that could be strategically leveraged across markets
- Partnered cross-functionally with Product, Engineering, Content, and Growth to embed SEO into launches and roadmaps
- Established on-page SEO and internal linking best practices, improving rankings, CTR, and engagement across priority Turkish target keywords
- Scaled programmatic and template-driven pages while maintaining Canva’s brand quality, inclusivity, and UX standards
- Led technical SEO initiatives, including site architecture, crawlability, indexing, performance optimization, and international SEO
- Monitored algorithm updates and AI-induced landscape changes adapted strategy to protect and sustain long-term growth
- Built dashboards and reporting to track SEO KPIs, performance trends, and opportunity sizing
- Acted as the SEO and localization subject-matter expert for Türkiye, advocating for user-first, culturally relevant experiences
BEILS TürkiyeIstanbul, Turkey
Digital Marketing Manager
04.2020 - 04.2021
Job overview
- Administered the localization of the company website (Brazil) for the Turkish market including GDPR compliance
- Performed extensive digital competitive market landscape analysis
- Developed and implemented the SEO strategy to build and expand the company’s web presence
- Pioneered digital PR efforts combined with multiplication of partner channels to enhance brand exposure and increase awareness
- Planned and collaborated on execution of paid search and social advertising campaigns in collaboration with internal and external teams
- Conducted technical SEO audits to ensure website crawlability and indexibility
- Actively contributed to the company’s blog and edited digital press releases
Poligon InteractiveIstanbul, Turkey
Digital Marketing Manager
01.2015 - 02.2020
Job overview
- Planned and executed digital marketing campaigns for 15+ clients in line with business goals and objectives
- Implemented and monitored SEO, SEM, email and display advertising campaigns
- Conducted market research and analyzed current market conditions and competitive landscape
- Collaborated with internal teams to create landing pages and/or optimize web assets to achieve improved user experience, design, content and conversions
- Measured and reported performance of all digital marketing campaigns, and assessed their performance against goals (ROI and KPIs) for reporting
- Conducted experiments, A/B and multivariate tests with respect to conversion funnel optimization
- Effectively communicated strategy, opportunities, and results with clients and stakeholders
- Elaborated creative and innovative growth strategies
- Monitored and researched industry best practices to ensure that the agency is kept at the forefront of developments in digital ecosystem
- Created multilingual content for the redesign of the agency’s website (TR, ENG, FR)
FreelanceIstanbul, Turkey
Freelance SEO & PPC Consultant
01.2014 - 12.2014
Job overview
- Developed and executed SEO strategies (on-page, off-page, technical)
- Conducted keyword research, competitor analysis, and content optimization
- Performed audits and improved site performance
- Planned, launched, and optimized PPC campaigns
- Managed budgets, bidding strategies, and A/B testing
- Set up and managed tracking for effective reporting
- Monitored KPIs (traffic, rankings, CPA, ROAS) and provide actionable performance reports
- Aligned SEO & PPC strategies to drive budget efficiency and maximize conversions and ROI
- Managed client relationships through regular check-ins and updates on project progress
Search TactixToronto, Ontario
French Bilingual Search Marketing Coordinator
03.2013 - 12.2013
Job overview
- Translated search marketing campaigns / ad copy from English into French
- Translated company’s blog posts into French and posted on corporate website
- On a daily basis, prepared an account check document covering 20+ accounts
- Generated assigned monthly organic and paid search performance reports/top line summaries
- Managed accounts as instructed
- Cooperated in the implementation of SEO strategies
- Communicated and followed- up with clients regarding their requests
- Researched industry trends and updates
- Compiled industry best practices into presentations containing actionable insights
- Worked with the team to improve and manage social media endeavors
- Created and/or updated decks and other business documents
- Planned and coordinated meetings
Education
George Brown CollegeToronto, Canada
Postgraduate Diploma from Sports And Event Marketing
08-2012
University Overview
Istanbul Bilgi UniversityIstanbul, Turkey
LLB from Law
07-2006
University Overview
Lycée Saint JosephIstanbul, Turkey
Baccalauréat from French, Math
06-2001
University Overview
Skills
Keyword Research
SEO, AEO, GEO Strategy
Content Creation
Content Optimization
Localization
Performance Tracking
Auditing & Reporting
Competitor Analysis
CMS Proficiency
Cross-Functional Collaboration
Remote Work Experience
AI Literacy
Languages
Turkish
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Portuguese
Elementary (A2)
Links
Links