Ayşe Çaycı

Lead and oversee the business analytics function to provide data-driven insights related to business performance used to advise and develop strategies for operational improvements and future business initiatives;

• Enable and accelerate building teams and culture around data; develop data literacy programs with digital technology teams
• Define governance routines and operating model for Commercial Analytics Department
• Define Analytic Use Cases to analyze data to performance Strategic priorities
• Setting KPIs for digital customer experience, performing customer service, experience and journey analytics, Power BI
• Use KPIs, business performance data, industry trends, competitor information, and customer information to develop analytics tools, reports, and models to support omnichannel decision-making
• Developed business monitoring & performance management tools (reports, dashboards, data products, strategy map) for KPI reporting
• Build Customer 360 views and perform customer analytics

Skills: Data Strategies, Strategy & KPI Mapping, Omnichannel Performance Analysis, Change Management, Project Management, Operating Model design, Business Transformation

Planning, coordinating, and managing the development and implementation of Commercial Digital products and systems. (Sales Force Automation, Distributor Management Systems, CRM). Managing backlog for product development, lead product management from ideation to production as Business Process Owner.

• Developed sales enablement and sales performance systems for 11 countries
• Sales Force Automation,
• Distributor Management Systems,
• Sales performance systems (Business Monitoring & Tracking Dashboard)

Skills: Digital product design and development, project management, change management, Business Transformation

Manage a team of customer service and sales support agents to ensure all customers receive exceptional care. Responsible for inside account management, end-to-end order-to-cash process, managing customer requests and complaints, setting strategies, data-informed process improvements, managing change for customer service, and experience.

• Channel & Department Level Strategy: Assist strategic planning process of sales channel and set strategic priorities and drive key business initiatives for Customer Service Department short term and long-term objectives.
• Prepare channel’s annual business plans,
• Strategic Knowledge & Insight, Reporting: Analyze trends and market dynamics, gather data analyze and derive insights, to inform key decisions
• Prepare channel and department level reports, and initiate data product developments (RPA), building data models, translating analytics outcomes,
• Continuous Improvement & Development: Identify data informed improvement areas (OTC process management, assets management), plan, organize, and implement projects, mid-sized and big scale,
• Lead digital product and data product development (BPO) for channel.
• Operational excellence: Help leaders run channel skillfully, which includes clarifying accountability, as well as identifying and monitoring critical success metrics,
• Lead team of 4 Customer Service Specialists and Sales Support

Key achievements & Skills:

• Perform Market Analysis to guide GTM strategy of Hotel Sales Channel, reporting, analysis, visualization, strategy planning,
• Build the first ever Customer Services Department of the company, set governance routines, R&Rs, way of working and accountabilities,
• Experience in building a channel and a department,
• Developed company’s first ever online ordering tool and customer portal,
• Experienced in digital product development, project management, process improvement,

Skills: Customer service , GTM strategy, data analysis , change management , business transformation, team management, business strategy

Executive Assistant to Region Sales Center Manager. Responsible for the sales center's annual strategic business plan preparation, report and analysis, coordinating projects, events, service purchasing, and providing administrative support to management. Oversee and support business operations and management.

• Data Analysis & Reporting: Conduct research, gather data, provide analysis, visualize data and prepare reports to enable informed decision making. Prepare department annual business plans, ad-hoc reports and presentation decks.
• Administrative Business Partner: Optimize office workflow, support Region Sales Manager and management office for daily management of calendars and associated commitments, manage meetings and travel arrangements. Initiate and conduct department planning meetings around objectives and strategies.
• Manage department’s annual operating budget through consulting management team, including planning and preparing justification statements for budget requests. Monitor department expenditure, initiate and coordinate budget shifts. Perform analysis of budget data.
• Customer Service: ensure customer satisfaction by managing Customer and Consumer complaints;

Key achievements & Skills:

• Developed company - wide used reports, frameworks questionnaires,
• Budget planning, business strategy, presentation,
• Data analysis,
• Vendor management, hosting big events (>1000 Pax),

Responsible for the design, development, integration integration and maintenance of ERP applications leading ERP implementation projects, analyze business needs, lead a cross-functional team of multinational ERP Specialists in designing ERP solutions. Continually enhance ERP user experience by providing hands-on training, support or knowledge sharing sessions for end-users.

Key achievements & Skills:

• Localization of Microsoft Business Solutions Navision based textile software Pebblestone,
• ERP project management, training/user onboarding,

• Managing high volume international accounts in Europe, working closely with field sales teams and customers / agencies, preparing private label collections for big brands like Land Rover G4, Ford World Cup, Vodafone, etc. from design to production
• Coordinate with sales teams, purchasing, production, logistics and finance departments to ensure quality production and on-time delivery of produced collections
• Forecast and track key account metrics, identify growth opportunities,
• Managing all relationships with customers and the company, providing exceptional customer service and experience, hosting customers during the production of the collections,
• Key achievements & Skills: International Key Account Management skills, project management, E2E idea to design to production process experience.

• Certified Translator (4th Notary Public, Antalya)
• Antalya Golden Orange Film Festival Film Subtitle Translation Project

Performed sworn translation of legal documents. Applied effective time management techniques to meet deadlines.