Ayse Caliskan
Senior Merchandising Manager
Summary
Dynamic Senior Merchandising Manager with a proven track record at PVH Corp. Tommy Hilfiger, adept at vendor negotiation and data-driven decision making. Successfully reduced product costs while enhancing profit margins. A collaborative leader, skilled in team management and fostering a culture of inclusivity, driving high performance and job satisfaction.
Overview
17
17
years of professional experience
Work History
Senior Merchandising Manager
PVH Corp. Tommy Hilfiger
01.2021 - Current
- Scope : Denim & Woven
- Leading a team of 10 people
- Negotiated favorable contracts with vendors, resulting in lower product costs and increased profit margins.
- Forecasted demand accurately by utilizing historical sales data, allowing for efficient allocation of resources and inventory management.
- Trained and mentored junior team members, fostering a positive work environment and enhancing overall performance.
- Analyzed sales data to identify trends and adjust merchandising plans accordingly, driving optimal results.
- Developed strong relationships with suppliers, ensuring timely deliveries and consistent product quality.
- Cultivated an inclusive company culture that valued teamwork, diversity, and open communication.
- Optimized supply chain operations for more streamlined logistics processes.
- Created detailed reports analyzing key performance metrics to provide insights on areas for improvement.
- Reduced markdowns through strategic pricing adjustments, positively impacting the bottom line.
- Bult positive relationships with vendors for consistent and reliable supply of products.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Monitored and evaluated supplier performance to verify quality of products and delivery times met company standards.
- Negotiated pricing with vendors to achieve maximum profitability.
- Maintained updated product knowledge to successfully educate and advise customers.
Merchandising Team Leader
Enkay Moda
10.2016 - 12.2020
- Scope: Denim
- Leading a team of 4 people
- Responsible costing offers to customers and negotiations for French,UK and German market customers in company
- Conducted regular competitor analysis to stay informed about market trends and adapt strategies as necessary for continued success in the industry.
- Spearheaded cross-merchandising efforts to maximize exposure of complementary products and encourage upselling opportunities.
- Assisted in budget development, carefully allocating resources for successful merchandising initiatives.
- Developed creative solutions for merchandising challenges such as limited space or unique display requirements within the store layout.
Merchandising Team Leader
Sun Textile
01.2016 - 05.2016
- Scope: Circular Knits
- Leading a team of 3 people
- Evaluated team performance through regular assessments, providing constructive feedback and implementing necessary actions for continuous improvement.
- Responsible for costing and negotiations with Spain based customers.
- Overseeing the production planning and on time performance of the orders in scope of the market.
Senior Merchandiser
Cherryfield
04.2013 - 12.2015
- Scope: Denim
- Fully responsible of the Tommy Hilfiger MSW denims and woven bottoms for starting development and till end of production in Turkey operations
- Responsible to managing by execute the defined product by design teams
- Pre-screening the all samples before shipping to HQ of brand.
- Achieving to highest on time performance for bulk productions.
- Organizing and contributing the Risk Assessment meetings with all stakeholders like QA,fit tech, wash tech and vendor teams.
- Receives, reviews & communicates SMS Comments to Vendors
- Following the fit & PPS timeline to ensure production can start on time.
- Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
- Planned and participated in conference calls and meetings with planning and management departments.
- Contributing the trim developments for catching up the trim localization opportunity for both price and lead time advantage.
- Exception management like commercial approvals for color, shadeband or quality.
- Follow up claims with vendors
Merchandiser
Erak Giyim
10.2011 - 03.2013
- Scope : Denim
- Responsible for Burberry MSW & WSW & Kids
- Responsible from starting development to end production.
- Responsible to managing by execute the defined product by design teams in Brand.
- Pre-screening the all samples before shipping to customer.
- Preparing the costing calculations for each developed styles by gathering all costing elements from factory teams
- Achieving to highest on time performance for bulk productions, working close connection with planning and production teams in factory.
- Organizing and contributing the Risk Assessment meetings with all stakeholders like QA,fit tech, wash tech and customer teams.
- Receives, reviews & communicates SMS Comments to pattern room.
- Following the fit & PPS timeline to ensure production can start on time.
Merchandiser
Meris Textile
06.2010 - 10.2011
- Scope : Denim
- Responsible for variety of Brands in Netherlands, direct communication
- Responsible from starting development to end production.
- Responsible to managing by execute the defined product by design teams in Brand.
- Pre-screening the all samples before shipping to customer.
- Preparing the costing calculations for each developed styles by gathering all costing elements from factory teams
- Achieving to highest on time performance for bulk productions, working close connection with planning and production teams in factory.
- Organizing and contributing the Risk Assessment meetings with all stakeholders like QA,fit tech, wash tech and customer teams.
- Receives, reviews & communicates SMS Comments to pattern room.
- Following the fit & PPS timeline to ensure production can start on time.
Merchandiser
Sun Textile
08.2008 - 06.2010
- Scope : Circular Knits
- Responsible for Topshop,Dorothy Perkins WSW products
- Responsible from starting development to end production.
- Responsible to managing by execute the defined product by design teams in Brand.
- Pre-screening the all samples before shipping to customer.
- Preparing the costing calculations for each developed styles by gathering all costing elements from factory teams
- Achieving to highest on time performance for bulk productions, working close connection with planning and production teams in factory.
- Organizing and contributing the Risk Assessment meetings with all stakeholders like QA,fit tech, wash tech and customer teams.
- Receives, reviews & communicates SMS Comments to pattern room.
- Following the fit & PPS timeline to ensure production can start on time.
- Following up the garment tests to be ensure to ship the products within customer quality standarts.
Education
Bachelor of Engineering - Textile Engineering
Dokuz Eylul Universitesi
Izmir, Turkey 04.2001 -
Skills
Team Management
Teamwork and collaboration
Pricing strategy for each COO and vendor
Vendor negotiation
Supply chain coordination
Product pricing
Data-driven decision making
Competitive analysis
Margin analysis
Profit optimization
Flexibility
Problem-solving
Time management
Organization and prioritization
Excellent communication
Decision-making
Self motivation
Product knowledge
Agile on change management
Timeline
Senior Merchandising Manager
PVH Corp. Tommy Hilfiger
01.2021 - Current
Merchandising Team Leader
Enkay Moda
10.2016 - 12.2020
Merchandising Team Leader
Sun Textile
01.2016 - 05.2016
Senior Merchandiser
Cherryfield
04.2013 - 12.2015
Merchandiser
Erak Giyim
10.2011 - 03.2013
Merchandiser
Meris Textile
06.2010 - 10.2011
Merchandiser
Sun Textile
08.2008 - 06.2010
Bachelor of Engineering - Textile Engineering
Dokuz Eylul Universitesi
04.2001 -