Aylin Senem Piskin
Vancouver
Summary
Experienced digital marketer with a keen focus on driving brand partnerships and fostering collaborative relationships. Proven track record of success in managing product launches, cultivating strategic partnerships, and executing targeted campaigns.
Overview
8
8
years of professional experience
Work History
Senior Digital Marketing and Partnerships Manager
Youtooz
04.2020 - Current
- Manage 300-400 product releases annually, leading all marketing initiatives to drive visibility and sales.
- Cultivate relationships with content creators to provide engaging content for social media platforms, while also personally crafting content for brand accounts.
- Serve as the primary point of contact and facilitate communication between Youtooz and external partners, including license holders, brands, creators, talent managers, and media publications, to execute successful product launches.
Digital Media Buyer
Dentsu Aegis Network
01.2020 - 04.2020
- Crafted and implemented tailored advertising campaign strategies across diverse social media platforms to enhance awareness, engagement and sales for leading clients such as A&W, IHop, and BC Hydro.
- Generated detailed performance reports, showcasing the impact of advertising efforts on key performance indicators.
Paid Search Specialist
Convertus Digital Inc.
09.2018 - 10.2019
- Managed Google Search and Display Ads for 30+ clients, conducting A/B tests and devising customized strategies for each account.
- Orchestrated the migration of 90+ accounts to a new platform within a strict 2-month timeline.
- Introduced automated inventory-powered search ads, boosting vehicle details page views by over 25%.
Implemented dynamic remarketing ads, resulting in an average increase of 0.65% in D-CTR.
Work Learn Program/ Research Assistant
University of British Columbia
01.2016 - 09.2018
- Conducted and supervised consumer behavior studies on Food Consumption for faculty members of the Marketing and Behavioral Sciences Department.
- Coded and interpreted study data efficiently to prepare it for further analysis.
Education
Bachelor of Commerce - Marketing
University of British Columbia
Vancouver05.2018
Skills
- Google Suite
- Shopify
- Ad platforms of all major social media companies
- Project Management
- Performance Marketing
- Budgeting and Reporting
Hobbies and Interests
- Dancing/performing salsa and bachata
- All things YouTube
- Yoga
Timeline
Senior Digital Marketing and Partnerships Manager
Youtooz
04.2020 - Current
Digital Media Buyer
Dentsu Aegis Network
01.2020 - 04.2020
Paid Search Specialist
Convertus Digital Inc.
09.2018 - 10.2019
Work Learn Program/ Research Assistant
University of British Columbia
01.2016 - 09.2018
Bachelor of Commerce - Marketing
University of British Columbia