Aylin Bayhan

Work History

Data Analyst-Scientist

Afiniti

06.2021 - Current

As member of AI&DA team, primary focus is improving contact center interactions for sales, service, retention, collections, and customer satisfaction using data-scientist-designed pairing and next best action recommendation strategies.
Building models and statistically validate their predicted performance.
Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions
Used statistical methods to analyze data and generate useful business reports
Utilized data visualization tools to effectively communicate business insights
Improved decision-making processes with accurate data analysis and visualization techniques
Identified, analyzed and interpreted trends or patterns in complex data sets
Resolved complex business challenges by leveraging statistical modeling techniques and machine learning algorithms
Implemented code solutions to answer analytic questions and test and assess new methods

Analysis Team Leader

Kantar Media Turkey

06.2019 - 06.2021

Main responsibility of position is to design and management of two big audience measurement panel systems
To have clear understanding of operation teams and client's needs, finding best solution for problems, creating new reports for media analytics fields, making analysis to gain insight in media measurement.
Established open and professional relationships with team members to achieve quick resolutions for various issues
Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance
Worked with team to identify areas of improvement and devised solutions based on findings

Research Statistician

Kantar Media Turkey

12.2014 - 06.2019

Major responsibility of this job is getting presentative panel of Turkey based on 7 region.Optimized sampling methodologies for increased representativeness and reduced margin of error in survey results
Every month and week prepare reports for RTUK and TİAK Technical Committee
Also, follow, learn, implement, discuss and interpret results of applications and analyzes developed by Kantar Media global research department
In Addition, making lots of statistical analysis for clients; to establish necessary models for meaning of verb, to ensure its validity, to interpret its implementation and its results Also, doing research on new media measurement types and try to prove efficiency in statistical way by using analysis tools such as Infosys, R, SPSS, Python, SQL, Power BI.
Managed multiple concurrent projects while maintaining strict deadlines and delivering high-quality results consistently
Presented research findings to executive leadership, enabling informed decisions on marketing strategies and product development efforts
Established strong relationships with key stakeholders within the organization, fostering a culture of collaboration between departments
Enhanced data accuracy through meticulous data cleaning and validation processes

Statistician

Turkish Statistical Institute

08.2012 - 12.2014

To determine changes of country's social and economic structure and to follow, structure of enterprises in industry and service sector which constitutes important part of national economy
Besides, to compile enterprise-based data in order to determine structure of sectors, to obtain guiding knowledge about economic and social measures that will be taken by decision maker and to produce data for various researches
Moreover, to make available international statistical comparisons, and to compile sector-based data compatible with EU Structural Business Statistics regulations.
Conducted thorough research and analysis of complex datasets, identifying trends and patterns for strategic planning purposes
Streamlined data collection processes for improved efficiency and reduced errors in data entry

Data Analyst

Kantar Media Turkey

04.2012 - 08.2012

Main responsibilities were determination of size of research sample and establishment of field data, to make field planning, to assess data requirements so that necessary statistical researches can be done, to collect and transform data from data sources, to transfer prepared data to analysis environment
In addition to that, to follow, learn, implement, discuss and interpret results of applications and analyzes developed by Kantar Media global research department.

Junior Statistician

Synovate Research Company (Ipsos)

12.2010 - 04.2012

Main task in that team is understanding consumers, shoppers and markets to drive business growth
To help clients identify business opportunities and innovation platforms, define best positioning for their brands, allocate their marketing investments and develop winning strategies at point of sale
To have experience especially in segmentation (based on psychology) fields, multivariate analysis.
Provided actionable insights from quantitative research studies to inform strategic decision-making processes
Supported product development efforts through rigorous A/B testing, resulting in increased user satisfaction rates with new features released into production environments

Summary

Overview

Work History

Data Analyst-Scientist

Analysis Team Leader

Research Statistician

Statistician

Data Analyst

Junior Statistician

Education

Master's Degree - Media and Communication Systems

Master's Degree - Statistics

Bachelor's Degree - Statistics

Skills

Additional Education Certificates

Social Activities

Personal Information

Personal Traits

References

Timeline

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