Summary
Overview
Work History
Education
Skills
Additional Education Certificates
Social Activities
Personal Information
Personal Traits
References
Timeline

Aylin Bayhan

Data Analyst/Scientist
Istanbul,34

Summary

Working on cross functional roles so had more experience start and end of the data journey; pulling, manipulating data, developing models and validation and reporting the results. For all of the stage having lots of technical ability. To be extremely analytical, data-oriented and having excellent communication skills

Overview

13
13
years of professional experience
1
1
year of post-secondary education
2
2
Languages

Work History

Data Analyst-Scientist

Afiniti
06.2021 - Current
  • As member of AI&DA team, primary focus is improving contact center interactions for sales, service, retention, collections, and customer satisfaction using data-scientist-designed pairing and next best action recommendation strategies.
  • Building models and statistically validate their predicted performance.
  • Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions
  • Used statistical methods to analyze data and generate useful business reports
  • Utilized data visualization tools to effectively communicate business insights
  • Improved decision-making processes with accurate data analysis and visualization techniques
  • Identified, analyzed and interpreted trends or patterns in complex data sets
  • Resolved complex business challenges by leveraging statistical modeling techniques and machine learning algorithms
  • Implemented code solutions to answer analytic questions and test and assess new methods

Analysis Team Leader

Kantar Media Turkey
06.2019 - 06.2021
  • Main responsibility of position is to design and management of two big audience measurement panel systems
  • To have clear understanding of operation teams and client's needs, finding best solution for problems, creating new reports for media analytics fields, making analysis to gain insight in media measurement.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues
  • Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance
  • Worked with team to identify areas of improvement and devised solutions based on findings

Research Statistician

Kantar Media Turkey
12.2014 - 06.2019
  • Major responsibility of this job is getting presentative panel of Turkey based on 7 region.Optimized sampling methodologies for increased representativeness and reduced margin of error in survey results
  • Every month and week prepare reports for RTUK and TİAK Technical Committee
  • Also, follow, learn, implement, discuss and interpret results of applications and analyzes developed by Kantar Media global research department
  • In Addition, making lots of statistical analysis for clients; to establish necessary models for meaning of verb, to ensure its validity, to interpret its implementation and its results Also, doing research on new media measurement types and try to prove efficiency in statistical way by using analysis tools such as Infosys, R, SPSS, Python, SQL, Power BI.
  • Managed multiple concurrent projects while maintaining strict deadlines and delivering high-quality results consistently
  • Presented research findings to executive leadership, enabling informed decisions on marketing strategies and product development efforts
  • Established strong relationships with key stakeholders within the organization, fostering a culture of collaboration between departments
  • Enhanced data accuracy through meticulous data cleaning and validation processes

Statistician

Turkish Statistical Institute
08.2012 - 12.2014
  • To determine changes of country's social and economic structure and to follow, structure of enterprises in industry and service sector which constitutes important part of national economy
  • Besides, to compile enterprise-based data in order to determine structure of sectors, to obtain guiding knowledge about economic and social measures that will be taken by decision maker and to produce data for various researches
  • Moreover, to make available international statistical comparisons, and to compile sector-based data compatible with EU Structural Business Statistics regulations.
  • Conducted thorough research and analysis of complex datasets, identifying trends and patterns for strategic planning purposes
  • Streamlined data collection processes for improved efficiency and reduced errors in data entry

Data Analyst

Kantar Media Turkey
04.2012 - 08.2012
  • Main responsibilities were determination of size of research sample and establishment of field data, to make field planning, to assess data requirements so that necessary statistical researches can be done, to collect and transform data from data sources, to transfer prepared data to analysis environment
  • In addition to that, to follow, learn, implement, discuss and interpret results of applications and analyzes developed by Kantar Media global research department.

Junior Statistician

Synovate Research Company (Ipsos)
12.2010 - 04.2012
  • Main task in that team is understanding consumers, shoppers and markets to drive business growth
  • To help clients identify business opportunities and innovation platforms, define best positioning for their brands, allocate their marketing investments and develop winning strategies at point of sale
  • To have experience especially in segmentation (based on psychology) fields, multivariate analysis.
  • Provided actionable insights from quantitative research studies to inform strategic decision-making processes
  • Supported product development efforts through rigorous A/B testing, resulting in increased user satisfaction rates with new features released into production environments

Education

Master's Degree - Media and Communication Systems

Istanbul Bilgi University, Istanbul
10.2015 - 2021.07
  • Thesis: Transforming Television: New Audience Measurement Systems
  • TV Series in Social Media, TV Rating Measurement on Twitter, Sentiment Analysis on Twitter

Master's Degree - Statistics

Middle East Technical University, Ankara
09.2009 - 09.2010

Bachelor's Degree - Statistics

Hacettepe University, Ankara
09.2004 - 2009.06

Research for the services of Ankara Municipality, Conjoint study for purified water use, Study on socio-economic development range of the provinces in Marmara region

Skills

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Additional Education Certificates

  • SQL Server 2012 (2014 - BT Academy)
  • SAS (2013 - T
  • K)
  • Quality & Control 6 Sigma (Green Level) (2007 - Hacettepe University)

Social Activities

Drawing, dress design, playing reed flute, travelling

Personal Information

  • Place of Birth: Çanakkale
  • Date of Birth: 01/01/1987
  • Nationality: Turkish
  • Driving License: B (2014)

Personal Traits

Leadership skills, successful at planning and organization, team player, Self-disciplined, responsible, willing to take initiative, versatile

References

Available upon request

Timeline

Data Analyst-Scientist - Afiniti
06.2021 - Current
Analysis Team Leader - Kantar Media Turkey
06.2019 - 06.2021
Istanbul Bilgi University - Master's Degree, Media and Communication Systems
10.2015 - 2021.07
Research Statistician - Kantar Media Turkey
12.2014 - 06.2019
Statistician - Turkish Statistical Institute
08.2012 - 12.2014
Data Analyst - Kantar Media Turkey
04.2012 - 08.2012
Junior Statistician - Synovate Research Company (Ipsos)
12.2010 - 04.2012
Middle East Technical University - Master's Degree, Statistics
09.2009 - 09.2010
Hacettepe University - Bachelor's Degree, Statistics
09.2004 - 2009.06
Aylin BayhanData Analyst/Scientist